ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel
  • »
  • Business and Employment»
  • Customer Service & Satisfaction

How to obtain a loyal customer to your business

Updated on April 2, 2012

It is a very common fact that 80% of the business comes from 20% customers. Then why don’t we treat them well. Most companies forget this because they don’t believe in this phenomenon. The behaviors of loyal customers are quite distinctly different from the one time shoppers. This is true irrespective of the type and market area of the business.

Now most of the companies understand this and are trying great to retain them. Loyalty programs, rewards etc can be seen everywhere. The steps to attain customer’s loyalty is very simple – Trust and service. But it is very difficult to follow them. Most of the business think that pricing has its effect on customer loyalty but it is not so. In fact a business can sell their product or service at a much higher price to a loyal customer coupled with the benefits and excellent after sales service.

Customer is King

The following steps are vital to every business to increase the loyal customer’s base: -

1. Acknowledge every customer’s demand.

2. Talk politely personally or through phone

3. Avoid argument with customer

4. Greet them and provide respect to them

5. Attend any complaints with ease and seek all possible reason to understand it better.

6. Share realistic facts and figures with customer.

7. If you commit, stick on to it even there is a loss.

Training to Sales Staff

It is very essential to provide a training regarding the basic etiquette to handle a customer to all the sales staff. And providing knowledge is not enough but make sure they practice it. It also implies to the hiring process as well. A cheerful and happy candidate will always have a better chance of the job.

Customer Complaints

It is true that attending a loyal customer’s complaint is far less expensive than a non-loyal customer’s one. Hence all measures to be taken so that either your product/service complaints are less or you have a huge database of loyal customers. Even after fixing the customer complaint, it is advisable to follow them up for some time so that you will understand the usage of the product/service and to make customer happy and to add them under “loyal customer”.

Marketing by Loyal Customers

Loyal customers can be the best advocate for your product or service. The word of mouth publicity done by loyal customers are far more effective than any other means of marketing.

The chances that your product or services are purchased by any new customer referred by a loyal customer are high. The money and effort spend to get a new customer reduces drastically if they are referred by a loyal customer.

Special Care for Loyal Customers

Most of the business takes care of their loyal customers in a very special way. Some of the common methods that are visible in the market today are: -

1. Special “Discount” to loyal customers

2. Free gifts with every alternate purchase.

3. Greetings and Flowers for their anniversary or birthdays

4. Loyalty programs involving special rewards and trips for loyal customers

Today winning a customer is a great deal and keeping them is even greater. Competition and market shrinkage has made all business to go out and win customers. All companies have understood that Customer Relationship Management is not a luxury but a necessity in today’s market. After all a customer can break or make your business.


What according to you is the top criteria to select a product or service?

See results

As a loyal customer, will you purchase your product at a higher price to get a better service?

See results

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: "https://hubpages.com/privacy-policy#gdpr"

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)