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Simple tips for image optimizing
SEO stands for Search Engine Optimization which is the practice of optimizing a website to get a higher ranking in search engines. SEO consists of onpage optimization and offpage optimization. While offpage optimizing mainly consists on the external sites linking to your site, onpage optimization is the process of making little modifications to a webpage. Onpage optimization factors generally provides better readability and user experience. One of the most important onpage optimization factors is Image optimizing.
Image optimizing is one of the most important factors in onpage optimization. The process of image optimizing is simple and also causes an increase in traffic from image search engines like Google Image search.
Google and other major search engines are text based. Their robots by which they index a site can only detect texts so imagine them blind to images. The placement of images appears to them as empty spots. These empty spots are not good for your overall SEO, so don't just underestimate the importance the image optimizing. These are the basic but most important steps of optimizing images.
Image file names are important for the search engines to recognize the content of the image. Image file name is important part of image optimizing. Avoid using default camera names, such as "DSC0025" for your images. Give your images names which describe the image. Make the names descriptive with every word separated by "-". Like "My-son-on-his-first-birthday".
Image size has become crucial in optimizing images after the Google Panda invasion. After the recent Google Panda update, it has been said that now the average time of visit is also playing a major part as a ranking criteria in search engine ranking. That is why its important that your page loads as fast as possible to prevent the interest of the user from fading away. So, its important to use light images which load quickly to decrease the overall loading time. Usually it is better to use gif images for your webpage. You can also cut off excess bytes from your images by using Yahoo Smushit.
Alt stands for alternate. It is text which is displayed in the place of images. Alt tags should always be added to images on all your webpages. If you have ever used a slow dial-up connection then the text which appears when the can't load is what the webmaster has added in the alt tags. The alt tags is similarly useful to the image blind robots which identify the topic of image by the alt tags.
The alt tags should be short but descriptive. Filled with your most important relevant keywords. Try as relevant images as possible. An image of a French cake will do you no good on a page describing trains. So choose your images by relevancy.
When you want to link to your image, don't link directly to the image. Use the image keywords in your link text. Use anchor text. Example: use “view the Taj Mahal”, instead of “Click here to view” as the anchor text.
Always use the title tags for your images. The title tag shows as tool tip when a user moves his mouse over the image. This is the example of title tag for an image:
[img src=”http://imagelocation.gig” alt=”Description of image” title=”Title of Image”]
Another important factor in optimizing images is the image hosting. Always host your images on the same server as your website. Search Engines rank the images which are hosted on the same server as the content better. So upload your images to your main server instead of uploading them to some free image hosting service.