ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How to organise the marketing of an event

Updated on September 12, 2013

The basics of the event

All of the choices that you make concerning the programme/content of the event is depending on the following questions:

  • What do you want to reach with this event, what is your goal?
  • What feeling/entertainment do you want to transfer to your visitors?
  • What type of information and / or knowledge to you want to give to your visitors?

It is important to first set the goals of your event based on the information above. Next then is to formulate who your target group would be.

Content of the event

When deciding on the content all the information mentioned above should be clear. Only then can you start to prepare the content of your event. The content of your event has to be marketed to the public. No matter the sort of communication that you decide to use, you have so market your event in such a way that the public finds it interesting and it convinces them to attend the event. To convince visitors you can use both rational and emotional argumentations within your marketing strategy. The following questions should therefore be answered:

Rational arguments

  • What am I going to learn from this?
  • What will be the use for me personally?
  • How will it contribute to my work/personal life?

Emotional arguments

  • Am I going to like this programme?
  • What will happen during this event?
  • Who else will attend this event?

By answering all these questions and taking into account your target group and eventual goal, you can set up an interesting and varied programme. Should there be sufficient budget, it would not be a bad idea to organise something special or to invite a special (well-known) guest!

Means of communication

Once you have the content and programme of your event, it is time to announce it to the public through the right media. As there are many sorts of communication /marketing media available, make sure you choose the one that fits the target group. Which means that using social media when your target group is over 50 years of age, might not be really successful, but with youngsters it would the best option.
Below a number of possible media-options that you could use:

Social media
Social media like LinkedIn, Twitter, Googleplus or Facebook could be used to create a good branding of your event as it will be seen by lots of people.

Create a website for your event
A very good way to advertise your event is to set up your own website. This basically gives your event its own "face" and it is a place where you can put all information on your event, such as:

  • Programme
  • goal of the event
  • Who will be there?
  • route information
  • contact information
  • registration form

Using a registration form on your website is quite handy as it gives you an idea on how many people are interested to come to your event. Don't forget to send them a confirmation of their registration. This gives them the feeling that their presence is important.

You can use this way of communication both in hardcopy or digital format. The disadvantage is that you will need a database of addresses. It is a bit more work but you can create your own message content and send it to a more targeted group. If you send them by email you could even send a reminder later on.

Press releases
Should your target group be quite broad, then a press release would be effective as well. You could consider an advertisement or article in a newspaper or magazine.


If you really want to know what your visitors thought of the event and how you could improve, then making an evaluation form is a good idea. Put a booth of some kind where you put pens and evaluation forms and have people fill them in before leaving. If you give them a small present in return for it, they might be easier convinced to fill in the evaluation form.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)