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How to promote business boost sales with well designed websites?

Updated on August 3, 2016

Well-designed web site: The most powerful tool to promote business and boost sales

Websites are a showcase of your business and organizations. A well-designed website is the most powerful tool to promote your business and boost your sales. Modern business owners and executives know the power of the internet in these days. They believe in promoting their businesses through well-designed websites. If you are planning to start a business create your website.

Web sites work for you and your business tirelessly. Web pages show anything and everything about your business. An eye-catching well-designed website or a web page attracts customers to promote your business. It can spellbind your clients. Customers navigating from a page to another in your website can easily know about you, your business, products, and services. They can know about quality, specifications, features and prices of your products easily while reading contents of the web pages. You can put all your business and product information together in your website. This will definitely help you boost your sales. Web sites can be interactive and your customers and clients can interact with you through your website.

If you want to boost your business and promote sales include a well-designed business website in your business plan.

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Program evaluation portal sitemap draft
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Static, dynamic and eCommerce websites

There are various types of websites depending upon its design and development. Business websites are mainly classified as static, dynamic and eCommerce.

Static websites are combinations of few static pages describing your business organization, business address, products, services and other related materials. These websites have the limited number of pages. Normally, contents of a static website do not change. It remains as it is for a long time.

Dynamic websites are different from static websites. Contents of a dynamic website are ever changing. Dynamic web pages are continually evolving. You can regularly update your business and product information that keep your website live. Dynamic websites also have few static pages that describe general and permanent features of your business and products. A well designed dynamic website have both static and dynamic pages.

Examples of dynamic websites: Google, Yahoo, Microsoft

Search engines love dynamic web pages and websites with ever changing content. Search engines consider these contents as live and not stale. Everybody knows that content is king while it comes to search engine optimization (SEO). Dynamic pages of your business website keep your website in upper range in search engine ranking. This definitely boosts visit in your website and promote your business.

eCommerce websites are the most liked ones for businesses. These types of website are really meant for businesses only. These websites provide your customers a chance of direct transactions. Your clients can buy your products directly from the website. E-commerce websites put your products directly in its showcase (Product pages). Once buyers intend to buy any of these products and clicks to it, a payment option comes. Your customer can pay through the various mode of payment e.g. Credit card, debit card, Paypal, cheque, cash on delivery etc. The customer can pay in his desired option. An eCommerce website automatically informs you when a money transaction is completed. Now it is your turn to deliver your products to the customer. This is the easiest mode of buying and selling nowadays. eCommerce sales are growing by lips and bounce with increased use of the internet. eCommerce websites are the best way to boost your sales online.

Examples of eCommerce websites: eBay, Amazon

A Website is your best friend in the business that gives highest returns on investment.

Top ten eCommerce sites

Your choice of website

Which type of website do you prefer for your business?

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How to design a website?

Designing a website is a technical job and needs a lot of expertise. It is better to hire a professional web designer or a web designing company to design your website. A well-designed website is based on information architecture. Tell your web designer about your business goals. Your web designer will make a plan for the business website with a template, structure, layout, color combinations, images, fonts………for a good looking website to achieve its desired goal. Once approved by you, he or she will start designing the website. You can add flash, graphics, and animations to enhance look and beauty of the website or a web page. An eye-catching website can earn a lot for you but do not forget about content. Content (Text, images, and videos) are the most important part of your business website.

Web developers develop the designed website for browser interface that brings it to visitors. A developed website is then hosted on a server for a global presence on the World Wide Web (WWW.) opening with a particular domain name.

The website will remain in the internet world (World Wide Web) and can be viewed from anywhere in the world to show your business and products. The website will remain un-tired to promote your business organization and boost your sales.

Secrets of Top Converting E-Commerce Websites

Validate your website: W3C

It is better to validate your website against all errors and warnings. World Wide Web consortium, W3C provides an opportunity to validate your website. It checks all HTML and CSS related issues and informs you about errors.

You can correct all these errors and get a certificate of error free website. You can post this certificate anywhere in your website. The W3C validating certificate will show the technical capability of web design.

A technically error free website is also a search engine friendly website.

The business plan Booklet

 Cover for the Sustainable Business Book.
Cover for the Sustainable Business Book. | Source


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    • JYOTI KOTHARI profile image

      Jyoti Kothari 3 years ago from Jaipur

      Thanks tsarnaudova for your comment.

    • profile image

      Sayanjit Ghosh 3 years ago

      Thank u for such an important elaboration about the important of a 'website' & the important of desgining it. I am stepping into my fathers business and this information really mean a lot to me..............thank u!

    • profile image

      Vikas Sharma 6 years ago

      Dear Sir,

      This is very nice hub. I also think that website can promote business. I am rating up.

    • carolyn a. ridge profile image

      carolyn a. ridge 6 years ago

      Excellent hub! I loved the different definations of websites - very useful, and easy to understand. I am supposed to be designing a website, but, for a lot of reasons (mostly lack of expertise), I am procrastinating!! Reading this hub just reminds me of my progress status - which is zero! If I had the money, I would certainly hire a professional. Job well, well done.

    • tsarnaudova profile image

      Tsvetana Kodjabasheva 6 years ago from Sofia, Bulgaria

      Hi, Jyoti,

      This is the truth. Website is complete necessity for anyone who is trying to develop a business or to elaborate on a project. You wrote very well structured hub, especially the part where you distinguish the types of websites. Useful and interesting for me,

      Thank you