ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How to Market Your Small Local Business

Updated on October 12, 2012

Are you a small business owner? Do you have a physical address, instead of the online kind? If you do, you are a proud member of the local business crowd. The down side of having a small local business is marketing. The idea of surviving forever off the same customer is nice, but in today’s business world it just isn’t a viable reality. That’s why it is essential that you learn how to market your local small business.

Many times when we think of advertising, we think of online ads and YouTube videos. Realizing that marketing is needed can be a hard realization. The cost can seem never ending. But, you have to take to mind that every business needs to advertise for new customers if they want to survive, even storefront businesses. When running a small business it can be easy to not be noticed at all, advertising can be as simple as placing an attention getting sign outside the store. The bottom line is, you have to let people know you exist. If you don’t, your business won’t exist for long! Here are few great tips to get access to as many potential customers as possible.


It’s no secret that customers of nearly every market watch television. By marketing your small local business on television, especially utilizing the local channels, you’ll get the best chances of increasing your business more than can be created any other way. In the old days of marketing, the newspaper was the number one method to reach as many locals as possible. Today, that’s just not true. The power of local television just can’t be beat.

Phonebook Ads

One method of marketing your small local business that the public has no idea effects them in such a profound way is the phone book. The first great step of attracting fresh business is to list your local small business in the phone-book. People looking for your type of services may see your listing, or ad, and give you a cold call.

The first step is making sure your local business is listed the yellow pages, also known as the business index. Being listed in the white pages is just as important. Remember, simply being listed in the phone-book is different than having a paid ad placed in it as well. In the yellow pages you can be listed and pay a small fee to have your business given a full color ad that people see at once when they turn to the page with your listing. The businesses that decide to do this will have a higher chance of getting clients than those who don’t.

Last but Definantly Not Least-The Internet

Even though you have an actual physical address, there’s no harm in utilizing the importance of the Internet. There are hundreds of millions if not billions of computers and Internet surfing devices, so ignoring the potential for sales that it can offer is just folly.

Spreading your small local business to the online market may seem a little ironic for those that have been operating a small business for the local public. It should be looked at like expanding your business to international levels. If you have a store you could now be selling your products to people in China, Europe, or even Russia. It could bring more business and leads to branch off business that you could ever imagine. The cost for online business websites can be as little as $20 USD a month and compatible with the vast majority of new windows based computers, making it very affordable and very accessible.

These tips are just a few ways you can market your small local business affordably and efficiently. These methods will bring new clients and maybe even relight the urges of past clients to come in for another visit.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)