ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How A Website Can Help Market Your Small Business

Updated on May 31, 2010

It's not just about advertising anymore

If you have your own small business today, you probably have a website for that business. It's just something which is a given in today's world; your customers (or clients) are going to want to be able to find you online to get their questions answered at a time which is convenient for them. But your website can be more than just a tool for your existing customers to use to supplement their experience with your business; it can also be a means of marketing your small business to the world to grow your customer base.

With a website, anyone in the world can find your small business. This means that you open up your potential customer pool from a small kiddie pool in your own backyard to an Olympic-size pond of options which receives visitors from around the globe. Clients in other cities and countries may not have stumbled across the service that you offer in your little storefront or home office, but they can find you now because you have a web presence. So how can you make the most of your website for marketing purposes?

First off, even though you are theoretically now accessible to the entire world, you shouldn't think that large in terms of designing the content and marketing plans for your website. Instead, you should think specifically about the customers which you wish to draw to your business. Let's say that you have a small business which sells dog grooming products, for example. Your target market is not the entire world but rather the group of people in the world who owns or cares for dogs. You can subcategorize your target markets further by considering dog owners, dog groomers and specialized businesses such as dog walking and pet sitting services. By focusing on your target audience, you will be able to gear the content of your website so that it appeals to each of your different potential customer bases.

However, it's not just having the right text content that will make your website a marketing tool. That's important because once people get to your site, they need to be able to quickly find the information that will keep them there. But you have to get them to your site. A website which is used as a marketing tool will be one which has not only quality content but also a reason for people who aren't familiar with the service to be turning up on the page. Adding a blog to your site can help greatly with this because you can use it to generate updated, regular content that people will want to come back again and again to read, creating more business for your small business. Interviews with experts in your field, video content, and targeted promotional specials can all be introduced on your website to entice those people who are surfing the web to hang ten over to your spot on the sphere. This also tends to improve your chances of being found in an internet search related to your small business and so will bring in new, random customers who have an interest in your product or service.

In order for your website to really be a good marketing tool, you shouldn't rely on just random hits from the web. Instead, your quality content and updated material should be something which you spread the word about, using the web itself. Get involved in online communities, network across the web (and especially the blogosphere) and make sure that people out there know where to find your page. By participating in forums related to the topic of your small business, visiting and commenting on the sites of those people who are likely customers of your small business and otherwise networking online, you create a kind of twenty-first-century word-of-mouth marketing for your company that will help it grow and grow.


Submit a Comment
  • iain-mars profile image


    10 years ago from United Kingdom

    Having a website created should be the first step any small business takes and ideally part of a larger marketing plan, created in conjunction with a social network strategy. Very good hub! Well written and accurate.


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)