ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How Can I Get Good Website Copywriting, Affordably?

Updated on February 7, 2013

Avoid These Marketing Pitfalls

You've got to think of focused marketing as an investment in creating a pipeline of business. Many people approach it as 'advertise and pray', but I advocate building a system... a system which needs great quality content, persuasive writing and careful monitoring of response.

Definitely use free Web Analytics (Google, Webstats etc) and tracking to ensure any marketing or work on your website pays a healthy return. In hub "How to read a Google Analytics report" you will see a video with screenshots explaining the basics. I also go into keyword research.

Stick to your guns, profit apprentices - never say yes to advertising salespeople who mention "branding" or "getting your name out there".

Also never say yes to cold callers who offer to get your website "at the top of Google instantly" - they are using the highest bid rate on Adwords, so of course they'll put your ad at the top. But your cash will flow faster than butter on hot toast because of high bid rates, low relevancy (called Quality Score), and more than likely high management costs.

Some Tips for Writing Websites

I would suggest to never put a famous quote as your first text paragraph (it's OK as a graphic). This is because Google is ascertaining what this page is about from the meta title, description, first paragraph and H1 Heading - and quotes just confuse or dilute your subject. Quotes should not appear in your Title or Description!

Why is this relevant? Because people are looking for answers to problems and sifting through the first few results based on a Title and Description. In fact, about 42% of searchers click on number one. But, you still have a chance if you have a great title/description (or great page copy) and appear at number three (8-14%).

Write a good title for your topic, brand name last. Now that Google takes descriptions more from your meta description tag, you'll want to pay attention to what is said in this box. So get your descriptions to sizzle... you can mention location or market served.

Write each page on its own merits - try to take off any automated title writer. Install SEO Yoast, a plugin for writing optimised pages, with built-in XML sitemap. It's a boon; it makes optimising pages easier with a "page analysis" tab inside the back-end of each page. If only all website designers did this step, at least they would help their clients get indexed by Google.

As it is, many web developers put the same title in for every page, and cut & paste the description from the first sentence of content. Some have been known to just leave the title as Home. 'Home' is not a very persuasive word for encouraging people to visit your website!

Spending on website copywriting (professional service)

What would you spend on website copywriting - 3 pages?

See results


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)