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INTERNET MARKETING - SHOULD YOU HYPHENATE YOUR DOMAIN NAME?

Updated on September 18, 2009

HOW WILL YOU CHOOSE YOUR DOMAIN NAME

IT'S NOT AS SIMPLE AS A ROLL OF THE DICE
IT'S NOT AS SIMPLE AS A ROLL OF THE DICE

YOUR DOMAIN NAME...SHOULD YOU USE HYPHENS?

Before choosing a domain name for your Internet Marketing website, you might think about whether or not to use hyphens between the words instead of spaces. The decision is yours, but here are a few thoughts on the matter.

Most people would prefer not to use hyphens; however, as more domain names are used up, the need for hyphens becomes more necessary. This is especially the case in highly competitive enterprises such as Internet marketing.

Fortunately, as you advertise your website online, you will be including links that will direct traffic to your sales page. As long as they can follow these links, the buyer and the seller should both be happy, hyphens or not.

If you are advertising offline, hyphens between words in your domain name can be a bit tougher for people to remember. Rather than using a title with here-a-hyphen, there-a- hyphen, it would be much easier to tell them something like, "My url is: Internet marketing with abcdefg with hyphens between every word," rather than saying, "My url is: Internet, hyphen, marketing, hyphen,..."

You can make your domain name sound so confusing, people are turned off. Stay away from using hyphens and underscores all in the same name. Trying to get people to remember would be nearly impossible.

Afterall, the chances you might have to choose a pretty long name are pretty high in the Internet Marketing business as everyone is trying to use the magnetic keywords to let customers know what their business is all about.

When advertising offline in printed material, it's not so detrimental to use hyphens or even underscores. When given a business card with your url, a potential buyer will most likely go to your website, being careful to type it in exactly as it is advertised.

Remember, it's all about getting your business up and running. It is possible to fret so much over your domain name that you never make a decision. Days can turn into weeks and you never get anywhere. So, pick a name, build your website and enjoy your Internet marketing business.

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