I want to be Ari Gold: How to Become a Talent Agent
Talent agent is a demanding job for any newbie to film. Being a talent agent requires knowledge in marketing, promotions and public relations. There is a good chance it will require a bit of college, at least an AA in marketing.
A good talent agent needs to be able to recognize talent. Needs to be able to know what is going to get his client at the top of the success list of their particular trade.
Talent agent may work for various people that have specific talents. The most common, of course, is actors. Models also work with talent agents.
Talent agents usually will pick a type of people to work with and stick with that type throughout their careers. Many choose to work exclusively with children. Some may choose just television series actors, commercial actors or just film actors or high-profile celebrities.
The larger talent agencies will provide training programs for individuals who are interested in a career as a talent agent. These are called internships. It most likely requires the wannabe to do errands and paper work, at first, very little to do with working with talent.
When you join a talent agency, it is very wise to learn the rules of the land. Find out exactly the dos and don’ts of the group. You do not want to step on anyone’s toes or make a blunder that could cost the agency in money and reputation.
Some the key tasks that you can count on to do as a talent agent are:
- Meet with future clients to find out what type of talent they may need for their projects. Connect the specific talent to the clients.
- Public relations or networking and promoting talent to different clients to set up auditions and jobs.
- Scheduling or booking appointments for the talent. This could include appropriate working hours and regulations adhere to in full.
- Marketing talent agency in general to obtain more talent. This is very competitive aspect in an industry town. So, keep your wits about you.
- Collecting fees due upon booking of auditions or obtaining employment of talent. This may require billing on a 30-day cycle.
- Arranging classes or workshops for talent to hone their skills and crafts through voice lessons, acting lessons or other specialized training for specific talents.
To start as a talent agent in a non-union or non-industry town, it is important to locate the agencies in that town or one that is not too far from your town. Meeting with the owner and see if there is any way you can help his or her agency.
The only draw back with working with a non-union agency is that they are not regulated; thus, the rules of being a talent agency might not be the same as a union agency.
Union agencies are registered with the unions and follow the rules according to what the union states. This is really the ideal way to go because then everyone in the business are on the same page.
However, if one works with a non-union agency, the rules could be different and curves could be coming your way – so be aware and study the union rules on your own, so you know what the right way is really the union way.