- Business and Employment
If You are NOT making MONEY ONLINE - Here is Why
What You Won't be told about Making Money Online
About Me: I've been working from home full time for nearly a decade now, and this is my job, my only job and yes it supports me and my family.
NOW BEFORE I GET STARTED: Because it's a Sunday and I'm a bit tired and worn out from this past week I probably will ramble a bit and this won't be as pretty as most of my hubs, so if you don't want to work your brain a bit... then you should probably go and read yet anther Weight Loss or Recipe Hub written by someone trying to push yet another book on Amazon.
Now that you know that and have gone through your "who cares" moment, let me cut to the chase. What I am about to share with you has nothing to do with me and everything to do with you. And why you probably (Yes I said probably, will never be able to work from home full time).
First off this is not to discourage you but rather to help you NOT WASTE TIME.
Who wouldn't want to work from home right? It sounds great, you just get up in the morning, get yourself a cup of coffee and turn on the PC... your word day is just about to get going. And you didn't even have to fire up the car. You might still be in your pajamas, you probably didn't put on any makeup, maybe you haven't even fed the dog. Wow this is relaxing I could really get into this lifestyle right?
Now what do you do? Well what do you do? The computer is on and you are at home, you have the internet connection, what do you do?
If you are like most people you don't have any idea what do to so you go online and type in "Make money from home" or "Make money online" and you start to read. But what do you find in your efforts? You find the same old thing over and over.
And it usually goes something like this:
Make a website, find some products, then go and try and find some people to come to your website (Traffic). The most asked question in online Forums about marketing is "How do I get more traffic". I need more traffic! Of course you do... but what will you do with your Traffic? That's right the traffic will all be sitting there with their credit card in hand ready to buy what you have linked to on your site right? WRONG! But I'll try and remember to tell you why in a bit.
Now for some Cold Hard Reality (Again not to Discourage You)
Making money online is hard, damn hard. Why? Because most people are simply not good at marketing, and they are even worse at sales. Most people do not have very good Graphic Design Skills and they are even worse at writing, and by writing I mean compelling Ad Copy that will encourage people to want to take action on their offer. Without that compelling action you are just another website out of millions of similar websites. And occasionally you might make a sale, but it's more out of sheer luck and statistics than anything you did to make in happen. In fact I grin every time I read about the person who "Sold" something on Amazon and they didn't even have a link to that item. Wow! That's because they didn't sell anything, they used the power of luck and the fact that Amazon has a huge Brand and a ton of product to have the sale just happen.
Let Me Get More Specific
I am not here to sell you anything at all in this article. There are no affiliate links, no special offers, no enticing ad copy. Yeah there are Adsense Ads but I am NOT targeting any keywords in this article specifically. Make money from home or Make money online are the only keywords I'm bothering to intentionally include and I am not doing any research on them, because I already know they are searched. So what?
Can You Buy the Information you need to Make Money Online?
Probably not. Have you heard of ClickBank? Probably if you are investigating working from home, but if not them probably not. ClickBank is a digital information distribution source. They have sold over 10 Billion in Digital Products online over the past decade. That's a lot of cash flowing from people who want to make money online to the people who are making money online. And this should be your first clue. The real money being made is in SELLING SHOVELS TO THE GOLD RUSH, NOT MINING FOR THE GOLD.
Most of you just caught on to what I mean, if not it's simple - The people selling the information are making money from people buying the information, not from actually doing what they say they can do. It's all hype and hyperbole. Kind of the same thing. Most of these "Experts" couldn't actually make any real money doing what they tell you to do. But they hire copywriters and they hire graphic designers, and they may even hire ghost writers to put together a package of "How To" information that seems very compelling.
Fraud Fraud and More Fraud plus the Salty Droid Calls them All Out
The biggest example I can think of is a guy named Jeremy Johnson from Utah (The Fraud Capital of the World). He has amassed over $300 million dollars selling "How to" information online over the past couple of years. And his big seller was the "Obama Grants" type ads. You see them online on the major websites. These products are a total fraud. The information is useless and this guy is going to be in Prison just like the now deceased Don LaPre. He took people's money, over billed their credit cards, then never answered the complaints when they rolled in. There are several telemarketing companies these fraudsters hire to do their dirty work. It seems so legit on the surface but it's a total fraud. If you want to learn more about why you won't make any money with these scan visit the Salty Droid. It's entertaining, but uses a bit of naughty language that may offend some of you (You've been warned). And no it is not an affiliate site, far from it.
Stuff that Kills your Chances to Make Money Online
Security Software and Anti Spam Software and Malware Prevention Software
Those are some big words, but basically anyone who is not using some kind of Anti Virus (I'll just include them all in this phrase) software is going to have the enjoyable experience of having their Operating System hijacked and their computers rendered useless over time. In my own experience I've lost days to computer viruses even though I run the software to prevent them. There is this element of humanity that thinks it's going to make money by ruining your computer and somehow trying to trick you into buying their fake anti virus solution, which they just covertly put on your unprotected computer. And this occurs because there are few laws to prevent it and because companies like AMERICAN EXPRESS, VISA, DISCOVER, and MASTERCARD could careless... oh let me not forget one of the biggest offenders PAYPAL. The criminals must process payments somehow and the credit card companies are complicit in the fraud because they make money off of it. If there were no payment gateways the scams wouldn't work... but back on point.
Security software strips out Cookies (little pieces of code that companies use to keep track of sales so you can get paid a commission). As soon as that code is gone your commission is gone and you do not get paid. It's estimated that a full 1/3rd of all Affiliate Marketing Cookies are stripped out before the customer makes a purchase.
Not Understanding Numbers
This is a big deal. People do NOT understand basic math concepts. They go to Google Adwords and do some keyword research. They see that some phrase gets 40,000 searches a month and then the pretend flawed math kicks in. If only I could get the #1 Ranking in Google (Which doesn't exist by the way... hopefully I'll remember to explain that later), I would have 40,000 visitors. Then if "only" 2% of them bought from me I would have 800 sales and then if I got $20 commission per sale I'd make $16,000 every month. Boy this affiliate marketing stuff is going to be easy. Then they make their site, put those links up, and try to figure out how to get the traffic. It's all so very simplistic... just the math.
And here is the Math...
America Online Released a study about the percentage of click through based on Search Engine Position. And the reality is the numbers are not what people WANT them to be. The first spot gets about 40% click through. So in the above example those 40,000 become 16,000 visitors (40% of 40,000). The #2 Drops to about half of that. So you now have 8,000 visitors. #3 half again. By the time you are in #10 it's 2%. Now granted you can still make money, but it's not the math people are thinking of... and here's more on why.
Lets say you do get 10,000 visitors. They go to your Home Page (Actually not as good as going directly to a page with an offer on it). You have the people on your site. Now what are they going to do? Well in reality they are going to take 5 to 6 seconds to scan your site and see if it looks like something they may want to stick around to read. And guess what? On even the best sits half of them are gone in 5 to 6 seconds. So you now have 5,000 visitors. And of those 5,000 you manage to get them to click through to another page on your site/blog. And what do they do? That's right they take another 5 to 6 seconds to scan your content to see if it matches what they are looking for... and again about half of them leave. And they have only made 1 click so far.
So we have 2,500 people reading something that matches their interests. That's great. But now you have to get them to take some kind of action. How many of those 2,500 can you get to click at least one more time? Let's say half again... which is incredibly high and lets even give you the benefit of the doubt that what they click on is an advertisement say a Google Adsense Ad. That's 1,250 clicks. And at 10 cents a click you just made $125! Awesome. You made a site, you got your site ranking, and you made $125 for the MONTH! How long did it take you to make your site and get it ranked? What does that work out to per hour? You getting rich yet?
Lets flip that example into an affiliate sale that pays $20 commission. You have a 2% conversion rate (which is high by the way). So you have 2% of 1,250 people who buy. That's 25 sales or $500. That's a nice return depending on how much effort it took and if you can sustain it.
Well I've kind of lost my train of thought on this.. should probably be watching football.