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Implementing SEO into an Existing Website

Updated on July 13, 2012
Get found with SEO techniques.
Get found with SEO techniques. | Source

The Beginning

So now you have a great website with unique content and good products, but you can't seem to get the traffic you need to market it to consumers. Luckily, there are several search engine optimization (SEO) techniques you can use to bring in visitors who are interested in what your website has to offer. Through tweaking your keyword content, adding quality backlinks, tailoring your website code for search engine spiders, and a bit of hard work, you can create modify your site for maximum visibility.

Step1: Keyword SEO

Most likely, if you're trying to learn more about SEO formatting than you probably know a little about key wording in SEO. Keywords and key-phrases are the specific terms that users query in search engines. Some phrases are search for more often than others, so you want to incorporate those which have a high search frequency. Google Adwords' Keyword Tool, Microsoft Advertising Intelligence and Google Insights for Search are common tools for finding the right keywords. Be aware, however, that you should optimize your page for a very specific set of keywords, and you should not try to stuff your content with too many of them. For each page you create, focus on two or three phrases that are as closely related to the material on your page as possible. If a certain set of words feels awkward or out of place, do not use them. The content in your article should serve as a guide for your phrases rather than the other way around. Ultimately, you should pay more attention to providing useful information to the reader than adapting your articles to have certain wordings.

Step2: Link SEO

A Backlink is any type of link received from a web page or other website linking to you webpage.Backlinks into your site should be quality links from relevant sources. Google PageRank penalizes sites which have too many paid links or links that have irrelevant content. To get good links, offer something valuable on your site that others will want to link to such as quality content. It is also in your interest to get links from authoritative sites because they will count more for your page's ranking than sites which are less comprehensive or lower-ranked.

Step3: Code SEO

The code portion of SEO is the most difficult for new users and is recommended to be implemented last. Before changes are made be sure to back-up your existing HTML code so that in case things go wrong you have a backup available.

The structure of your site is also an important factor in terms of search engine, and user, friendliness. Unnecessary HTML, Javascript, PHP and other code will make it harder for search engine spiders to index your site. HTML tags should be correct, for example, the tag should not be misspelled as <tilte> or else it will be skipped by search engines. Meta tags should be placed inside the head section, not the body. The list goes on, but you get the picture; make sure that your website conforms to W3C standards. This can be checked for free online at In addition, your site layout should be intuitive and easy to navigate. This makes it easier for both users and search engines to determine the directory structure.

In general, you should try to put your content as close to the tag as possible. Search engines do not know where the most important part of the content is, so many of them weight the content higher on the page with greater weight. This means that if you have a left navigation search bar, you should use CSS to make it so that code appears second in the HTML, but still appears on the left.


Adding Keywords to your websites is the simplest and most basic step of SEO. To do this figure out what the keywords of your content would be and make sure to use them frequently in your text. After adding keywords Backlinking is the next step in the process. This is simple having links to your website being clicked from a different website. It is important not to try to cheat the system while Backlinking because if Google gets wind of it your Pagerank will suffer. Formatting your website's source code for SEO is the most advanced step and consists of adding meta tags, and properly formatting your HTML tags. In order to get the most visitors to your website, you should incorporate SEO techniques into each page. Incorporating SEO into your website does not have to be a painful task, and is often made out to be much more difficult than it is in actuality. Unique and useful content, keywords, clean code and quality links are some of the important factors to consider when remodeling your site so that it favored by search engines.


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