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Improving Your Web Presence

Updated on August 21, 2011

Website Promotion Services – Improving Your Web Presence

When we talk of publicizing something on the Internet, one of the first things that comes to your mind is website promotion services. A very good web presence is critical for popularizing your stuff at large scale, be it business, something related to personal interests or even a new product.

Suppose you want to popularize your business using the Internet, so how do you go about it? Just creating a website won’t guarantee that people will start visiting your website. You need to publicize and popularize it before you could really expect a good return in terms of cost and benefit.

Promoting – Online vs. Offline

Promoting a website on the Internet is very different than promoting a new business in the market. You cannot just shout aloud and presume that everyone will hear! What I mean is that apart from posting advertisements, and spreading a word about it, you need to consider one other important factor which makes website publicizing different from general publicizing. And that factor is the search-ability and search-engine ranking of the website. To make a successful website you need help of professional web promotion services. It’s easy to find plenty of businesses which specialize in doing just that.

Search Engine Optimization and Other Techniques

There are many techniques for promoting your website online. Web Directory Linking, Social Bookmarking and SEO (Search Engine Optimization) are few of them. SEO is the most important among these. A well-coded and well-formatted website will automatically find its way into the search engine’s indexer. However, you need to consider search engine friendly techniques if you want your website to be within the reach of a novice user trying to find relevant information pertaining to your business. Some of the techniques employed by SEO are code-optimizing, keyword embedding and link building. Let’s talk about web directory linking first. Web directories are just like telephone directories. They list the websites and their web addresses with a short description under different categories. You should be wise enough to add your website to all the major web directories before starting with other techniques, because they can really add up to your website traffic, which can improve your search engine rankings as well. One other important publicizing technique is social bookmarking, and that really does the shouting part. Social bookmarking sites allow Internet users to share, organize, search, and manage bookmarks of web resources. If you bookmark your website within the apt category and with all the right keywords as tags then it’s just a matter of time when your website’s popularity will be directly proportional to the degree of how much it is bookmarked, marked as favorite or shared by the users.

Whether it is done by you or by a third-party for you, effective web promotion techniques can make you shine on the web.


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