ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Increase Your Sales By Building Confidence In The Company You're Trying To Sell To

Updated on October 28, 2014

Having trouble making that big sale?

If you are having trouble trying to sell something to a company, then they most likely won't buy from you if they have no confidence in you or what you're selling.

Here is an important question to ask yourself... "how can I establish buyer confidence?"

If you want to establish buyer confidence, you might want to try using sales tools to demonstrate the product or service you are selling in real time and use examples of how your product or service has work for other well-known name brands and companies. You want to give the person or company you are trying to sell to confidence as soon as you can because it will make the sale a lot faster and save you a lot of time if you do your homework and arrive prepared.

Other than the obvious things that you must have in order to help make the sale, which is being enthusiastic, having high energy, confidence and in-depth knowledge in the product or service you're selling, being on time, being friendly and professional, and looking good, there are 8 different ways to get a lead confident enough to buy from you. Let's start by going through them...!!!

Be Prepared!!!

1. Make sure you arrive well prepared and equipped with in-depth knowledge about your product or service. If you arrive behind your game, making excuses and apologizing for being late etc, this will only make the confidence of the person you are trying to sell too low. Not good!

Involve Your Prospects

2. While giving the presentation for your product or service, you will want to involve people who are going to decide for or against what you're selling in your presentation. For example, have them hold samples, have them demonstrate your own product or service to people in the meeting. This is a fun and enthusiastic way of building buyer confidence.

Build credibility for yourself during the presentation

3. Bring credentials of you and your company to build credibility for yourself during your presentation. This could include news articles about your company, awards, or testimonials from big brand names.

Have your previous clients help you sell

4. If you have written or verbal permission from previous clients you have worked with to be used as a reference, then call your references or perform a video conference call during the presentation and have them explain to the people in your presentation how your product or service to work for them. This is a killer way to gain instant credibility and build confidence in the person or company you're trying to sell to. In other words, have your previous clients help you sell in the future by using real time video conference calls. Use technology to your advantage.

Don't go over their heads by being too technical

5. Not everyone in the room is going to be an expert in the product or service that you are selling to them. Don't give out too much technical information to the company you're trying to sell to. This could confuse them and make them lost during the presentation. Use some easy to look at examples and try your best to explain things so that they will understand. If they can't understand what you are presenting to them, then there will be no sale. Take it easy, move slow, and make sure everybody understands what you're talking about.

You will never sell and run away never to be seen again

6. Make sure during the presentation, you let your prospect know that even after the sale, that you will be there for them in case they need help or support. There is nothing worse than a sales person who sells and then runs away.

You are a friend, not a sales person

7. Let your prospect know that you are not just a sales person but that you emphasize long-term relationships with them. Any customer wants to know that you will be there for them to help with problems far after the sale. As the company starts to grow, they expect you to be there for support by offering new products and solutions. Give them your personal cell phone number or even your house phone number to let them know that you are more than a sales person, but a friend. A person is more likely to buy from a friend rather than a stranger.

Show that you are an expert in their industry

8. Show them that you are a professional and an expert by asking important questions about their company and what they are looking to improve. Don't talk too much about your presentation, but make sure that you ask questions so that they understand that you know about their concerns and what they are looking to improve or solve.


These are eight different ways or "personal sales tools" that you can equip yourself with when it comes to building buyer confidence. Whenever you are ready to do a presentation, make sure you are equipped with these eight powerful tools. Build these tools yourself, and plan what you are going to use for each different one during a presentation.

For example, if a prospect asked you who else uses your product or service, make sure you use one of your biggest brand-name clients to impress them and build confidence.

Remember....

"Even if your product or service is the cheapest around, you still won't make the sale if your prospect has zero confidence in you."

All in all, these are probably the 8 best ways to build confidence in the company you are trying to sell your product or service to. Thank you for reading.

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)