ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Increasing Your Site Traffic - Build It & They Will Come!

Updated on May 12, 2013

Increasing your site traffic is a worthy goal to have. But too many clients I speak to truly believe that if they build it, they will come!

Oh no they won’t, at least not by divine right alone.

It just isn’t going to happen without you acquiring the know-how and skills to get and keep consistent quality traffic.

Maybe I should have used this title:

I’ve Built It… But They Will Not Come!

It’s not hard to imagine how disappointed website owners are when they spend hundreds or thousands of dollars on a new website (probably complete with flashy animation, cool artwork, tons of photos and a great online store) and yet nobody comes. Increasing your site traffic as this point seems an awful lot harder.

It’s discouraging enough to kill a web marketing campaign dead in its tracks and even start the faint-of-heart believing that Online Marketing just won’t work.

But Online Marketing will work.

However, it’s important to understand that creating a website is just the first part of the jigsaw. To guarantee success you are going to need a persistent campaign of content development, community outreach and link building.

So, if you have created a website (perhaps even slaved over its development for a few years) and things are still not really happening and you are stalled as far as traffic is concerned, it’s time to re-evaluate your strategy.

Understanding the Role of the Website

You need to realize that building a website is not like building a bricks and mortar store. With this come both advantages and disadvantages.

One major advantage is that websites live in the virtual world not the real world and another is that on the web we are all born equal. It is the only place where your local diner has a chance to appear every bit as large and important as the McDonald’s site.

But this has its disadvantages too. In the real world if you build your local diner right in front of a crowded highway, chances are you’re going to get some decent foot traffic, because they all see the development.

However, a website’s development is practically invisible to the masses. Unless of course you happen to buy the '' domain! But Domain Names are a separate topic in their own right and we’ll tackle that another time.

Instead, websites have to be 'discovered' and how good you are at helping your website be discovered will affect your profitability significantly. Whether by learning the many skills needed yourself or maybe deciding to outsource these tasks to the experts, this is the key area that will determine your online success.

What's Next?

In coming articles, we are going to discuss multiple traffic generation methods that can be used to boost your site’s visibility and presence, many without you having to spend more than a couple of dollars.

Let me know below in the comments if you have any SEO questions that you would like to see answered.


    0 of 8192 characters used
    Post Comment

    • kmm2908 profile imageAUTHOR

      Keith Malone 

      5 years ago from Malaysia

      Thanks for the comment, much appreciated.

      What SEO topics would you like to see discussed?

    • ppc-specialist profile image


      5 years ago from Pakistan

      Interesting article... good info and i will certainly follow for more upcoming hubs.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)