ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Innovation And Property Rights

Updated on August 13, 2019

What Is Innovation?

Innovation is the implementation of a new or significantly improved product, process, a new marketing strategy or a new organizational method in a business process or organization.

The Need For Innovation

  • To stand out amongst competitors
  • To help grow and expand a business
  • To create and maintain a customer base
  • To prolong the short life cycle of the products in the market

Types Of Innovation

There are innovations based on the degree of change, that is, newness

They include;

  • Radical innovations-They are unique, totally new influential innovations that involve major changes leading to the substitution of existing products, services or methods. They require completely new knowledge, technology and resources to innovate and most of them arise from discoveries. They are also categorized by more risks and they provide more benefits and utility
  • Incremental innovations-These involve improving on what is already there, for example, knowledge, technology in terms of cellphones, motor vehicles, and computers

Objects Of Innovation

They include;

Product innovation-This is the introduction of a good or service that is significantly improved in relation to its characteristics of intended functional use. It may include significant changes in the technical specifications of a product, changes in the user-friendliness or other characteristics

Process innovation-This involves the implementation of a new or significantly improved production method of delivery. It includes changes in techniques in delivery, changes in equipment and software used, changes in the technology employed in production and delivery.

Process innovation is intended to;

  • Decrease unit cost of production or delivery
  • Improve efficiency
  • Improve the quality of the product
  • Deliver a new or significantly improved product

Marketing innovation-This is the implementation of a marketing method. It involves significant changes in product design or packaging product placement, new sales channels, new pricing methods, new promotion methods, such innovations are aimed at better addressing customer needs, opening up new markets, positioning in the market to improve sales

Organizational innovation-Implementation of significantly new organizational method in a firms business practices.they are intended to reduce administrative or transaction costs to improve workplace satisfaction,reduce cost of supplies.this will include new methods of organizing procedures and routines, introduction of new management system, a change in supply chain operations, coming up with a new quality management system, new ways of organizing relations in a system.

Sources Of Innovations

  • New knowledge or technology for example research
  • Unexpected occurrences for example success or failure
  • Process needs or requirements
  • Industry and market changes
  • Demographic changes

Intellectual Property Rights

It is the intangible property arising from the human intellect that can only be protected upon expression.

Intellectual property;

  1. Can be owned and administered by states
  2. Can be sold in the market place
  3. Can be leased can be developed and exploited
  4. Can be enforced by law

Intellectual property rights are exclusive rights granted by a state to the owner of intellectual property to exclude others from the use and exploitation of the intellectual property.

Types of Intellectual Property Rights

  • Industrial property rights-They include patents, trademarks, utility models, industrial designs.
  • Copyrights and related rights
  • Plant breeders rights
  • Geographical indications
  • Trademarks

It is a word, design, or a combination thereof that is used by a person or a group of businesses to identify and distinguish their product in the market place.

Functions and use of a trademark

  • Evidence of exclusive ownership
  • Indicate that all goods that are offered under a trademark come from the same producer or manufacturer
  • It provides assurance that goods with a given mark are of a certain quality and consistency
  • It assists consumers in making buying decisions by helping them identify and distinguish goods and services
  • It is an advertising device that consumers use to link a given product with a particular place or market


A patent is an exclusive right that is granted for an innovation that provides for a new way of doing something or offers a new technology

It s normally given for a period of time for the exchange of disclosure of knowledge t the public.

Requirements for issue of a patent

  1. Novelty or newness

The invention must be new and it must not have been described sufficiently to enable the invention to be understood by word of mouth, used in any invention, or publication before the application is made

2. It must have an inventive stage

3. It must have an industrial application

Utility models

They are minor inventions but do not meet all the requirements

Industrial designs

They are any composition of lines, colours or any three-d form that give a special appearance to a product, or handicraft and can serve as a patent

It mostly has to do with the physical appearance and they serve as a virtual appeal to the customer


These are intellectual property rights that brand the owner of the original work of ownership. The legal rights of how the work is used and exploited to gain economic benefit


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)