ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel
  • »
  • Business and Employment»
  • Business Management & Leadership

Intellectual asset management in organization

Updated on March 13, 2012

The success of modern organizations increasingly depend less on the distribution of material goods and financial resources and more on tactical distribution of knowledge and intellectual asset. In the last few years terms like new economy, knowledge economy, intellectual capital became very popular. They describe the role of knowledge and the new type of management in organizational psychology. Why is that? Managers note that knowledge management creates a competitive advantage between organizations, which helps maintain faster and better decision making.


Intellectual assets consist three categories of capital. The first one is human capital which includes knowledge, skills, motivation and experience of all people in the organization and it is not owned by the organization. The organization can increase its capacity by different methods for training employees. The second category is called structural capital. This is the infrastructure that supports the human capital. The structural capital consists copyrights, patents, technologies, organizational culture, organizational strategy and communication processes. The structural capital is the center for reproduction of human capital. The third category is customers capital which represents the unity between organization and customers. The combination of the three types of categories of intellectual assets are critical to organizational success. For example when the organization invests in training of its employees this leads to improved quality of the new goods and services, which reflects as higher level of customer satisfaction. The measurement of intellectual capital require identification of the steps for effective management of intellectual assets The first step that leader must conduct is an initial audit of the intellectual asset. This includes a survey among the employees in the organization in two aspects: objective indicators and subjective evaluation. Objective indicators: are keeping of key employees or percentage of employees in key positions in the organization, kept last year, the ability of the organization to attract highly qualified employees or vacancy rate, computer literacy or percentage of employees who possess skills in Information Technologies, satisfaction rate of the employees or employees who have a high degree of job satisfaction, initiative of the employees or this is the number of ideas for increasing productivity driven by employees for the previous year. The above listed parameters of intellectual assets should be considered as important measurers by which the organization, could be manged. The set of indicators aimed at measuring and managing intellectual assets depend on the industry in which the organization operates. Therefore, each organization should develop indicators to meet the specifics of its activities. Through the management of intellectual asset the leader gets the opportunity to fully realize the potential of the organization


Comments

    0 of 8192 characters used
    Post Comment

    • scarletohara profile image
      Author

      scarletohara 6 years ago

      Thank you medicinefuture you are my number one commenter

    • medicinefuture profile image

      medicinefuture 6 years ago

      Intellectual asset or human resource is paramount to development and growth of an organization and society as a whole. you have beautifully highlighted this essential aspect of organization.keep up psychological treatment of life and organizations and develop this niche area in your future articles. voted up, very useful in life.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: "https://hubpages.com/privacy-policy#gdpr"

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)