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Internet Marketing Strategy In 2014 And Beyond

Updated on February 23, 2014

Great Internet Marketing Strategy In 2014

In recent years, online marketing has become a major component of a successful overall marketing plan for businesses of every size and in every market across the world. In fact, in a relatively short amount of time, using the internet as a marketing tool has become one of the most important aspects of such plans, and continued changes in digital electronics and the capabilities of multimedia programming ensure that it will undergo changes with each calendar cycle. Indeed, marketing professionals from all over the United States are well aware of changes to internet marketing strategy in 2014. Being mindful of such occurrences must be in the forefront of their priorities.

Image Credit: http://www.flickr.com/photos/toprankblog/
Image Credit: http://www.flickr.com/photos/toprankblog/ | Source

Internet Marketing Channels To Consider

As the number of social media users in both the personal and professional realm grows steadily in the tens and tens of millions on seemingly a monthly basis, using platforms like HubPages, Facebook, Linked In, Twitter, Vine, and the like is essential for any internet marketing strategy. While consumers rarely purchase goods and services directly from social media marketing efforts, companies must use these channels to stay in touch with their current and future customers. The various social media platforms help them nurture their relationships and inform them of upcoming changes in the industry.

Although YouTube has been around for quite some time, it is often overlooked as a viable tool by many internet marketers. In fact, it is one of the most under-utilized forms of marketing on the World Wide Web. Any companies that employ the tactic of YouTube are actually a step ahead of their competitors, as many businesses overlook it as a viable source. From seminars to informal product videos, YouTube puts the power of the message into the hands of the creator. This is where having complete control over content is at its best.

Keys To Internet Marketing Success

Like any other marketing practices, it is very important to measure the effectiveness of whatever strategy is being employed. Online campaigns are no different. Budgets are useless if ineffective, so constant feedback regarding what is working and what isn't should be a major priority. It is not wrong to employ something again and again if it is providing a good return on investment. For example, if a coupon is regularly released via a Tweet on Twitter, then it can continue to be a viable tool; however, if an employee's blog is not receiving any hits or comments, it is likely this is something that can be eliminated or diminished.

Content marketing is another area of development that continues to gain momentum. The value of good content and effective SEO practices ensures that customers will find certain businesses and that companies are always at the top of lists and search engines. Recent studies have shown that internet marketing strategists are increasing spending and brainstorming efforts on ways to make sure their content marketing ideas are creating a vast ripple effect throughout the World Wide Web. It is also pivotal that effective SEO practices are employed and monitored on a very regular basis. Simple updates on search engine algorithms can mean complex changes in site makeup and maintenance.

Paid And Organic Listing

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Continued Presence Of Smartphone’s And Other Mobile Devices

There are few people who will dispute that a time when every man, woman, and child will carry a cell phone or other mobile device is upon society. Some will even argue that it is already there. Thus, having a comprehensive mobile strategy is, perhaps, just as important as the aspects explored above. Being able to track Smartphone users and other digital media consumers will be a key to success. With new technologies being developed by cell phone service providers and other digital media companies, companies may soon be able to track how consumer's behavior changes between devices. This could mean that marketers will have a clearer understanding of how their mobile strategies are converting from Smartphone to laptop or personal computer and back.

Of course, all this means that more attention and planning will need to be devoted to appropriate mobile marketing strategies. This can be as simple as ensuring that web content is phone-friendly or as complex as developing an application specific for a variety of Smartphone’s and carriers. So many new devices are being released into the market on a regular basis, and ongoing changes affect the ones that are already currently available. Keeping up with the trends on how to best utilize the explosion of technology will surely set the average internet marketers apart from the great ones.

The Best Is Yet To Come

There is really no perfect way to forecast how changes to internet marketing Strategy in 2014 will impact the market in years to come. So many industries related to this very field are making unheard of advances on a daily basis; indeed, this is uncharted territory. In a field that was once dominated by paper and tangible, touchable, quantifiable messages, change occurs on the hour instead of by the year. Hollywood movies of yesteryear that depicted a future full of changing billboards, marquis messages, and digital cacophony have been surpassed by actual devices and methods that were simply once products of overactive imaginations.

All in all, marketing opportunities on social media platforms, like Facebook and Twitter, and mobile phone marketing opportunities on Smartphone’s, like the iPhone and the Galaxy or Droid, will be the wave of the future. As more and more individuals rely on social media for communication, expression, and visualization, companies that can meet the marketing challenges that this present will be the most successful. New options like Pinterest, Google +, and Stumble Upon are just added bonuses. The aspect of marketing that assumes that consumers make most final purchasing decisions based on emotion can be most prevalent when it comes to internet marketing strategies. Digital content that employs concise branding with an emotional twist will flourish the most. Copywriters, digital video producers, and computer programmers with flair will be the most sought after. In conclusion, perhaps the old cliché says it best: The sky truly is the limit.

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