ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Internet Marketing Strategy In 2014 And Beyond

Updated on February 23, 2014

Great Internet Marketing Strategy In 2014

In recent years, online marketing has become a major component of a successful overall marketing plan for businesses of every size and in every market across the world. In fact, in a relatively short amount of time, using the internet as a marketing tool has become one of the most important aspects of such plans, and continued changes in digital electronics and the capabilities of multimedia programming ensure that it will undergo changes with each calendar cycle. Indeed, marketing professionals from all over the United States are well aware of changes to internet marketing strategy in 2014. Being mindful of such occurrences must be in the forefront of their priorities.

Image Credit:
Image Credit: | Source

Internet Marketing Channels To Consider

As the number of social media users in both the personal and professional realm grows steadily in the tens and tens of millions on seemingly a monthly basis, using platforms like HubPages, Facebook, Linked In, Twitter, Vine, and the like is essential for any internet marketing strategy. While consumers rarely purchase goods and services directly from social media marketing efforts, companies must use these channels to stay in touch with their current and future customers. The various social media platforms help them nurture their relationships and inform them of upcoming changes in the industry.

Although YouTube has been around for quite some time, it is often overlooked as a viable tool by many internet marketers. In fact, it is one of the most under-utilized forms of marketing on the World Wide Web. Any companies that employ the tactic of YouTube are actually a step ahead of their competitors, as many businesses overlook it as a viable source. From seminars to informal product videos, YouTube puts the power of the message into the hands of the creator. This is where having complete control over content is at its best.

Keys To Internet Marketing Success

Like any other marketing practices, it is very important to measure the effectiveness of whatever strategy is being employed. Online campaigns are no different. Budgets are useless if ineffective, so constant feedback regarding what is working and what isn't should be a major priority. It is not wrong to employ something again and again if it is providing a good return on investment. For example, if a coupon is regularly released via a Tweet on Twitter, then it can continue to be a viable tool; however, if an employee's blog is not receiving any hits or comments, it is likely this is something that can be eliminated or diminished.

Content marketing is another area of development that continues to gain momentum. The value of good content and effective SEO practices ensures that customers will find certain businesses and that companies are always at the top of lists and search engines. Recent studies have shown that internet marketing strategists are increasing spending and brainstorming efforts on ways to make sure their content marketing ideas are creating a vast ripple effect throughout the World Wide Web. It is also pivotal that effective SEO practices are employed and monitored on a very regular basis. Simple updates on search engine algorithms can mean complex changes in site makeup and maintenance.

Paid And Organic Listing


Continued Presence Of Smartphone’s And Other Mobile Devices

There are few people who will dispute that a time when every man, woman, and child will carry a cell phone or other mobile device is upon society. Some will even argue that it is already there. Thus, having a comprehensive mobile strategy is, perhaps, just as important as the aspects explored above. Being able to track Smartphone users and other digital media consumers will be a key to success. With new technologies being developed by cell phone service providers and other digital media companies, companies may soon be able to track how consumer's behavior changes between devices. This could mean that marketers will have a clearer understanding of how their mobile strategies are converting from Smartphone to laptop or personal computer and back.

Of course, all this means that more attention and planning will need to be devoted to appropriate mobile marketing strategies. This can be as simple as ensuring that web content is phone-friendly or as complex as developing an application specific for a variety of Smartphone’s and carriers. So many new devices are being released into the market on a regular basis, and ongoing changes affect the ones that are already currently available. Keeping up with the trends on how to best utilize the explosion of technology will surely set the average internet marketers apart from the great ones.

The Best Is Yet To Come

There is really no perfect way to forecast how changes to internet marketing Strategy in 2014 will impact the market in years to come. So many industries related to this very field are making unheard of advances on a daily basis; indeed, this is uncharted territory. In a field that was once dominated by paper and tangible, touchable, quantifiable messages, change occurs on the hour instead of by the year. Hollywood movies of yesteryear that depicted a future full of changing billboards, marquis messages, and digital cacophony have been surpassed by actual devices and methods that were simply once products of overactive imaginations.

All in all, marketing opportunities on social media platforms, like Facebook and Twitter, and mobile phone marketing opportunities on Smartphone’s, like the iPhone and the Galaxy or Droid, will be the wave of the future. As more and more individuals rely on social media for communication, expression, and visualization, companies that can meet the marketing challenges that this present will be the most successful. New options like Pinterest, Google +, and Stumble Upon are just added bonuses. The aspect of marketing that assumes that consumers make most final purchasing decisions based on emotion can be most prevalent when it comes to internet marketing strategies. Digital content that employs concise branding with an emotional twist will flourish the most. Copywriters, digital video producers, and computer programmers with flair will be the most sought after. In conclusion, perhaps the old cliché says it best: The sky truly is the limit.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)