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Internet Marketing Tips and Tricks

Updated on June 28, 2016
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Internet marketing can require a significant upfront investment in order to get results for your business. For executing an internet marketing strategy, this article gives some information about,

  • Tips for Doing Internet Marketing on a Budget
  • Internet Marketing Must Be Customized In Order to Be Successful
  • Make Pay Per Click Advertising Work for You
  • Important PPC Trends and How PPC Advertising Helps
  • Tips to Boost Your Lead Conversions
  • If Your Blog Is Not Converting Check These Reasons
  • How to Alienate Your Mobile Customers
  • Quick Tips for Setting Up an SEM Campaign
  • Internet Marketing Campaign Killing Mistakes

Tips for Doing Internet Marketing on a Budget

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  • Start by Getting Your Employees Involved

Start by motivating your employees to advertise your brand. You should come up with guidelines on how they can promote the brand via social media and other online communications. It is important that you give them a reason to care about promoting your business. Having your employees promote your brand can go a long way towards improving customer service and getting potential clients interested in our offerings.

  • Focus on Long-term Solutions

When companies get started with online marketing, it can be easy to get distracted by quick fixes. Every company wants to run a campaign that can go viral. However, a viral campaign may only end up attracting visitors that are interested in a freebie or others who aren’t sales prospects.

Strategies such as blogging and the creation of marketing materials can do more to promote your brand over the long-term, especially if the content is evergreen. Focusing on long-term strategies can be more cost-effective in the long run as campaigns that are intended to go viral can have varying results in effectiveness.

Digital Marketing on a Budget

  • Make Sure That You Understand Where Your Money Is Going

A big source of loss for many companies when it comes to online marketing is simply not understanding where the money is going. If you are working with an internet marketing firm, it is important that you have a clear idea on where your marketing dollars are being spent in order to control costs.

  • Hire an Expert for Paid Advertising

If you plan to use paid advertising, such as pay-per-click or social media advertising, as a part of your internet marketing strategy, then hiring an expert can help you to control your budget. By hiring an expert, you eliminate the guesswork that is often associated with learning how paid advertising works. In addition, an expert will also be able to carefully manage your advertising accounts to ensure that your daily or monthly budgets are never being exceeded.

Doing internet marketing on a budget is possible with the right planning. For the best results, make sure that you assign dedicated individuals to manage your budget and ensure that the costs are always within the range that they need to be.

Internet Marketing Must Be Customized In Order to Be Successful

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  • SEO

SEO is one of the first things that most business owners think of when it comes to online marketing. However, the effectiveness of SEO practices can change over time as changes are made by Google. For companies that want to utilize SEO, tracking and testing are required on a regular basis in order to determine what is working. In addition, Search Engine Optimization strategies tend to work best for businesses with large websites, such as an ecommerce company. For companies with smaller websites, or those use the phone or sales meetings to close deals, paid advertising may work better for helping the company to obtain new customers.

Internet Marketing Tips

  • Social Media

Social media has been proven to be very effective for expanding the reach of a business. Social media marketing requires a comprehensive strategy that will be based on who your target audience is and what is important to individuals in this group. In order to create an effective social media marketing strategy, businesses need to careful evaluate their marketing goals and buyer personas.

  • Mobile and Local Search

While it has already been established that having a responsive website is good for increasing traffic from visitors using mobile devices, mobile marketing may be more important for some types of businesses than others. Local search marketing can be combined with mobile marketing to develop an effective strategy for businesses that deal mostly with locally-based customers. For businesses that deal with customers on a national or global level, a different approach is likely needed in order to drive results while keeping costs low.

  • Budget

Budget is a major factor that will affect your internet marketing campaign. The budget will determine which areas of internet marketing your company should focus on to get the best results at the lowest costs. While some internet marketing strategies can be very effective at building brand engagement over the long-term, these strategies may not be the best option for driving immediate sales. Therefore, companies will need to carefully plan and work with an expert in order to determine what is a realistic course of action given the marketing budget.

The first step to getting started with internet marketing is to evaluate the goals for your business and your target audience. Once you have decided what those goals should be, then it is time to get stared with planning your internet marketing campaign.

Make Pay Per Click Advertising Work for You

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Complete Google AdWords Tutorial 2016

Internet marketing is the best way to encourage sales of products and services, with pay-per-click (PPC) being one of the top ways to do this. According to Forrester, more than half of the money spent in the US retail market will be influenced by the internet by the year 2016. With statistics like these, it is no surprise PPC methods are still being used. Indeed, they are more important now than ever before.

Step 1: Conduct Keyword Research

When creating PPC ads, the first thing you need to do is keyword research. If you’re just starting out, be sure you do research on your target market first. However if you already know what your target market is, then the next step is researching the proper keywords. When researching keywords, make sure they are relevant to your target market and as specific as possible. Avoid broad keywords as you will have tough competition with high prices. The click through rate (CTR) dropped from 0.7% to 0.4% in 2011, so keyword research is going to be vital for successful PPC ads.

  • Finding the Right Keywords for Your Pay Per Click Advertising

    • Choose Specific Keywords
      One of the biggest mistakes internet marketers make with PPC is choosing broad keywords that overlap a number of niches and markets. Yes, this will get more clicks in the beginning, but they won’t be high quality clicks from people looking for your product or service. The more specific you are the better return-on-investment (ROI) you will get from each click.
    • Choose Relevant Keywords
      You should also know who makes up your target market and choose keywords accordingly. The keywords should combine the benefit and specifics of the product you’re selling with what your target market is looking for. If you sell organic baby clothing, it should appeal to the type of people who buy organic baby clothing, not just moms of babies in general.
    • Appeal to Smartphone Users
      According to eDigital Research, approximately 64% of smartphone owners use their phones for shopping online. This makes it essential to use PPC ads that will work well on mobile websites and apps. Target your PPC campaigns to this niche market for a larger viewing audience and greater success.
    • Choose keyphrases
      Dont just focus on keywords, but on keyphrases as well. A keyphrase is a longer phase and something that is going to be searched often by looking for your product. They will also improves clicks from your PPC campaign because they appeal to your target market.
    • Combine PPC and SEO
      Your keywords and key phrases can be used for SEO and PPC purposes, so don’t be afraid to use the same keywords, phrases, and research for both forms of marketing. PPC alone won’t get you the results you want, so you should also incorporate SEO as well into your marketing methods.

Important PPC Trends and How PPC Advertising Helps

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If you are using Pay Per Click (PPC) advertising model then, you want to incorporate into your promotional process. Things like multiple-device users, new platforms, additional social media sites and other technological and communications innovations all factor into making your advertising dollars go as far as they can. Some forms of free listings are being phased out, so it’s even more urgent to know each penny is as effective as it can be.

In spite of the prevalence of smart phones in society, there is still a tendency among web businesses to underestimate the effect of mobile traffic, in part because the conversion rate still tends to be lower with mobile traffic. For example, Google AdWords has been enhanced to enable tracking across devices, which should help settle some of the disputes and provide better data. It still won’t be a perfect model, as it only works for users signed into their Google account on each device they’re using. Nonetheless, it will still provide more insight into the big picture of how mobile devices are contributing to internet marketing. Of course, even the most perfect cross-device tracking would not provide the complete picture. It’s very difficult to determine or track how many website visitors, who don’t purchase on-line during a click, do then go to the store and purchase as in-store foot traffic. The easiest way to track those is the classic “tell us you’ve been to our site for a discount” message that confirms who visited your site before coming to your store or office.

Another change to be aware of is the need to focus marketing and advertising campaigns. Addressing the specific needs of your clientele instead of obsessing only on keywords, placements, ad images, and so on. If you focus more on what your clients, or what your potential clients, want and need, it doesn’t matter so much what device those clients are using. You’ll pay more on cost per click (CPC) because you’ll get more clicks, but it’s worth it to get more good, solid clicks that eventually translate to sales. For existing clients, let past purchases be a guide to their needs and interests; for not-yet-customer browsers, you can target by demographic group, interests, browsing history or whatever other category works best for your industry, based on browsing history.

You should also consider measuring other things besides just conversions of clicks to sales, such as “secondary conversions”, like registering on your site, signing up for an email list, printing a coupon or other non-sale forms of engagement. This will help you get the most from those site visitors that don’t convert to a sale right away but who exhibit behaviors that indicate a strong likelihood that they will purchase in the future. A savable shopping cart or a wish list not only encourages future purchase, they can give you a better idea of the kinds of products and services that have your customers’ interest. It also helps you determine the total-bounce lost clicks from the bounce-now-buy-later visitors.

The keywords and ads encourage likely customers and clients to click on the ad and so be directed to your website or related page. PPC is not just for large companies, it can provide a variety of advantages for your small business. PPC accounts for approximately 6% of the total ad clicks around the web, according to eConsultancy. This may seem like a small number, but that should encourage you further to create the best ads you can for PPC marketing. As it is one of the least expensive ways to advertise your business, you will find a variety of benefits to choosing this method of marketing.


Google PPC Advertising Explained - Adwords

Fast Results

With PPC advertising, your small business website is going to get almost instant gratification. The ads go directly to your landing page, which is usually your sales page or a website selling products or services, which means each person clicking on the ad has great potential to make a purchase from your online store. Even if the purchase isn’t immediate, your business and products are getting instant exposure. It also increases your search ranking when more people click on your ads. Placing ads and beginning to see visits is an incredibly quick process.

Local Visibility

Local businesses can reap large rewards from PPC marketing. You can also tailor your PPC marketing ads to encourage local visibility. You will choose local PPC that are only listed on relevant websites in your area, so that people clicking on the ad and going to the landing page are from your hometown or planning to visit soon. If you also have a store or business locally, you will improve your walk-in potential business as well.

Social Media Marketing

You can combine your PPC advertising with social media marketing for greater potential for success. According to Experian’s recent study, approximately 91% of adults use social media on a regular basis. This opens up many more opportunities for improving your business by using PPC on social media sites, such as Facebook. It will also help you get more exposure to your social media sites and further expand your customer base.

Tips to Boost Your Lead Conversions

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  • Identify Your Audiences

As a business, you likely have many different types of people that use your products and services. In order to improve the lead conversion rate for your website, you will need to identify these audiences so that you can create content on your site and sales funnels that are specifically tailored to each audience. Do some research in order to learn about the preferences of your various audiences for better conversion rates. Here are a few examples of things to research:

  1. location
  2. age
  3. device
  4. buying history
  5. income
  6. lifestyle

With more data, you will be able to effectively reach these individuals and avoid creating content for your site that does not match the preferences of those individuals that have actually converted to become your customers.

  • Update Your Call-to-Action

If you want better leads, you will need to make more of an effort to convert those individuals into leads. As a result, you should consider updating your call-to-action for each page of your website. This may mean adding popovers, signup boxes and other prominent contact information displays so that visitors know exactly how to take action on your offer. Don’t leave it up to your site visitors to simply figure it out and pick up the phone.

  • Follow-up

Recent studies have indicated that the number of tries that it takes to successfully convert a lead is continuing to increase. While you may think that every customer should take advantage of your great offer immediately, the truth is that customers can become distracted or may require more education before making a decision about your offer. Therefore, following up is an important step for converting potential leads for your website. Make sure that you have a strategy in place to follow up at regular intervals.

EASY Steps to Boost Lead Conversion


  • Test

Testing the content and design of your website to see which versions perform best is a great way to ensure that you are always using the high converting version of your website. Just changing around a few elements on your site can make a major difference in the number of leads that convert from your website and your subsequent follow-ups.

  • Make It Easier to Buy

As a part of the testing for your website, you should also simplify the process of buying from your business to make it easy as possible to buy from your business. On many sites, shopping carts have high abandonment rates. In addition, if you are making the process too complicated or you don’t have easy to use payment methods available, you may find that your conversion rate is lower than it should be. Make sure that the purchase process isn’t what is really preventing leads from converting.

If Your Blog Is Not Converting Check These Reasons

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  • Poor Content

While you may think that you have an idea of what your audience wants to read, if your blog isn’t converting then you might not have a clue. Deciding what to write on a blog is tricky. However, if you use data to make your content decisions, then you have a much better chance of coming up with content that people want to read. Have a look at your analytics data in order to determine what people search for when they come to your website. Then use these keywords to write posts that answer the questions that your site visitors have.

Your content may also appear to be irrelevant to your users because of the fact that it is too focused on your needs instead of the needs of your customers. If every piece of content only talks about your business, doesn’t use any facts to back up what you are saying, or is simply not providing enough information in comparison to the content of your competitors, you have a failed content strategy. If you are struggling with creating content for your business that converts to sales, then it is probably a good time to consider hiring a professional.

  • You Need a Call-to-Action

Does your blog have opt-in boxes or other items that show people what they should do after reading your content? If not, then this is probably the reason why your content isn’t converting. You can’t expect users to browse to another page of your website on their own to take the action that you want them to take. Instead, you have to provide an email sign-up box or a phone number directly on the page. The content itself can also advise users on what you want them to do if they want to learn more about your offer.

Call-to-action messages are essential for any blog and you should make sure that you are continuously creating new versions for testing purposes to get better results. Using analytics tools, such as heatmaps, can identify where your users need help so that you can install these items in the right locations on your pages.

  • You Need a Better Template

While you might be more interested in nitpicking the content of the page, have you considered the quality of your blog template? If your blog template has tiny text, is hard to navigate or loads slowly, these issues are likely what is causing your blog to not convert. You need to have a look at your analytics data in order to determine what the bounce rates are for the pages of your blog so that you can improve them. Don’t just assume that your current site design has nothing wrong with it!

How to Alienate Your Mobile Customers

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  • Poor Mobile Site Design

The first thing that you would probably want to make sure that you get right is the site design for your mobile customers. If your website is difficult to navigate on a mobile device, chances are that you will not make your visitors happy. In addition, you also risk lowering your rankings in the search engines due to the poor site design.

A way to avoid this is to make sure that you test your site thoroughly. By having a professional website designer test your website, you can make sure that your site works on any device that your visitors choose to use.

  • Too Much Information

Don’t make the mistake of simply taking your desktop website and simply changing it over to a mobile website. If you do this, you risk providing your mobile users with too many pages or features to browse. Think about how your mobile site is being used by customers and limit the mobile version of your website to those features. This way you can avoid having people leave your website because they are overwhelmed.

  • Not Making It Easy to Checkout

If you have an ecommerce website, you will want to simplify the checkout process so that mobile customers can check out with ease. It can be difficult typing names, addresses and other pertinent order information on a Smartphone or tablet. Working with a website designer to develop a checkout process that works best for your customers is the ideal way to go in order to keep your customers happy.

  • Long Load Times

When it comes to your mobile website, you need to make sure that the site loads as quickly as possible. People tend to be even more impatient when it comes to site loading times on mobile phones. If your site loading time is slow, you can expect that your mobile customers will be turned off and you will see the bounce rate for your website significantly increase.

These are just a few tips for making sure that you don’t alienate your mobile customers. It is important to keep on top of the latest recommendations as your users are always upgrading the devices that they use to access the web. By optimizing your website, you can ensure that you won’t be losing mobile customers to competitors due to issues with your website.

Quick Tips for Setting Up an SEM Campaign

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  • Start With Research

The first step to setting up successful SEM campaign is to find out as much as possible about who you are trying to reach. Start by figuring out who your target customer and what attributes that particular type of individual is likely to have. By building a targeted campaign, you can tap into the most specific areas that will bring you the best results.

  • Check Out Your Competitors

As a part of this research stage, you should also be figuring out who your competitors are. You can easily do this by searching Google using keywords that are important for your industry. Then you should take a look at the companies that pop up in the search and look at how these companies are reaching their target audiences.

SEM Video Tutorial Guide


  • Budget and Plan

The next step is to figure out your budget and create a plan. It can be easy to just want to get started with internet marketing. However, figuring out the exact costs can help marketing dollars to be used more effectively. In addition, the campaign will be more results focused since the a return will be expected on the funds put into the campaign.

As a part of the plan, marketing activities should also be set up on a schedule. Sticking to a schedule ensures that campaign goals are met and the campaign will stay on budget. In addition, schedules help to ensure that your marketing efforts remain consistent throughout the course of the campaign. By maintaining a consistent marketing schedule, you can be assured that the analytics data resulting from the campaign is reliable and can be used for modeling future campaigns.

  • Build Landing Pages for the Campaign

As a part of the planning process, you must determine exactly where to send the traffic. Create landing pages that are focused on a specific offer or share content such as a video or infographic for best results. Sending visitors to your homepage is not recommended since these visitors will likely not be given a clear action to take on that page. Pages that have a clear single call to action tend to perform the best when it comes to search marketing campaigns.

Internet Marketing Campaign Killing Mistakes

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  • Procrastination

Procrastination can come in many forms. Whether it is failing to draw up a plan for the campaign before getting started, monitoring the campaign with analytics tools, or regularly tweaking the campaign in order to obtain better to results, all of these can result in serious consequences. The best things that businesses can do are to figure out what is needed for success in advance and to stay on top of campaigns as they run.

Procrastination can also be avoided by making sure that the right team members are in place to handle the campaigns. Campaigns can fail when there are simply aren’t enough individuals available to handle all of the tasks that are required. Adding staff members to handle campaign tasks or outsourcing the campaign to an internet marketing company are surefire ways to ensure that the work gets done on schedule and as specified. In addition, marketing automation tools can provide the help that is needed in cases where budget restraints restrict the company’s ability to bring on more staff members.

How to Avoiding Big Internet Marketing Mistakes


  • Making Assumptions

While small businesses may need to make certain assumptions about their campaign targets due to lack of data, assumption making can quickly lead to failure. Assumptions can result in failure because they can lead the company to focus on the wrong types of advertising for their campaigns. In addition, these assumptions can also lead to failing to build the right type of relationships.

Tracking campaigns as they run and getting access to market research data can help to eliminate potential marketing campaign assumptions that can result in failure. With the plethora of tools available today to help companies make sense of their markets, the impact of assumption making on campaign outcomes can be significantly reduced.

  • Not Putting Campaign Caps into Place

When it comes to advertising online, companies should have a clear idea of where their budgets for failure end. Every campaign should have caps in place to deal with losses. Without these caps, entire budgets can disappear quickly without the opportunity to make changes that would result in better conversion rates.

Companies must establish benchmarks for success so that changes can be made when these benchmarks are not being achieved. Campaign caps offer the best way to control marketing expenses while increasing the possibilities that benchmarks will be met.

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