Is AdblockPlus killing Adsense earnings?
AdblockPlus is becoming more and more popular nowadays as it provides users a solution to block many ad providers like Adsense, Yahoo Publisher Network, Private ads, WidgetBucks, Adbrite, BidVertiser, Affiliate Ads and More. This is pretty useful for some users that dislike ads but it is hurting well Adsense publishers earnings? or just only ad impressions. Adblockplus claims that you can regain control of the internet and change the way that you view the web. Like it or not web content is powered by ads, it's so simple that if you block ads on websites you are also blocking professional authors from providing more and more nice content just for free.
Blocking authors? You are maybe thinking I am going crazy, but yes! you are blocking authors from providing you new content. You may have noticed that there are lots of sites providing free content that you can see without paying anything. You should also know that this sites even providing free content for you still have to pay for their hosting, domain names and many more. If you have a blog, write on Hubpages or any other sites you know that this is time consuming and there are lots of hard work behind a good article. And you are providing this useful information to all visitors just for free.
Then, how can this sites still be profitable? You got it, it's because of their ads. You can love a lot what you do, but if it takes lots of your time and you need to pay for it just for not seeing any revenue, you should aware that it makes no sense keep writing good articles.
My thoughts on this
Some people may think that AdblockPlus is killing web 2.0, content provided by users that even they don't think of being rich still thinking in avoiding some costs related with maintaning his site online. We are talking about publishers like you and me, not talking about those that are earning thousands of dollars each month. Of course, I think that money is a good reward for you and for trying to do things better.
I don't really think that Adblockplus users will click on your ads but now for sure they will not even see it. Is this really so bad? You are not displaying ads to people that just don't want to see them and for sure they don't want to click on them.
I don't think this is so bad, the first think I see when I enter Adblockplus site is: save your time and traffic. Really interesting thing, of course from a end user point of view but also from a publisher point of view. Yes I know, we are not saving traffic from our hosting because ads are just not hosted on our own site as they are coming from Google's servers but it's true that ads are making your page load slower. And what about time? You are just not showing ads to a visitor who just don't want to see it, your saving visitor's time and also yours: just don't force nobody to see your ads if they don't want to see it and go straight to what really matters, don't loose time and show them your valuable content.
There are sites claiming that can block Adblockplus, I don't think that forced ads are a good idea. Maybe it's true that if you don't want to see ads from a certain site maybe you should not visit that site, but forced ads gives a bad image on a site.
Please see that this is only my opinion and would be very to have some thoughts of "hubbers" around, so please feel free to answer this poll or leave a comment at the end.
You think that Adblockplus
Should I care about AdBlockplus?
I don't think that ad blocking should affect your Adsense earnings at all but maybe your variables in terms on less page (really only ads) impressions and your CTR should grow if non-click users are using Ad blocking.
Currently Adblockplus is a featured Firefox add-on. It has 81,062,355 downloads and 10,201,286 and
7,445,514 average daily active users since Jan. 17, 2006 according to statistics:
Some interesting readings on this
- Google Says It's Okay with Ad-Blocking Extensions
You might think Google would find the fast-growing number and popularity of ad-blocking extensions for Chrome problematic, given that the search firm rises and falls on advertising revenue. But an engineering director for Google said at a conference
- Adblock Plus and (a little) more: The devastating effects of ad blocking
By Wladimir Palant (Adblockplus author) responses to Ars Technica article on the effects of ad blocking.
- Why Ad Blocking is devastating to the sites you love
Did you know that blocking ads truly hurts the websites you visit? We recently learned that many of our readers did not know this, so I'm going to explain why. There is an oft-stated misconception that if a user never...
My favourite hubs
- Understanding GPL licenses
If your main motivation when writing software is to earn money on every installation, then make sure that those licenses are not made for you. But if you prefer helping the community, grow your project and...
- Video Calls coming to iPhone 4
Apple needed four iPhones to incorporate a frontal camera to his product. Now it's time to get into future communications and full-featured VoIP on the iPhone. If you have bought a previous version of the...