It Pays to Advertise
Money Well Spent or Is it?
Have you ever noticed how much we are exposed to advertising? Our newspapers are filled each Wednesday and Sunday with so many fliers they barely fit our paper boxes. We have at least five grocery chains and each places a sale paper advertising the deals of the century competing for our grocery dollars. No holiday is exempt from special sales and the promotions come in print and short 30 second spots on radio and television. Our highways are cluttered with billboards which can vary in size from a few feet to some that range several stories in the air.
Advertising is a huge industry and I suppose is necessary for success and sales of products. It seems nothing is exempt from those who design and promote products or services. I have to hand it to those who have chosen advertising as a career choice. Th innovative ideas designed to capture our attention and our pocketbooks seem to work. Billions of dollars are spent each year by big business just in advertising alone. The good thing is there is a return o their investments.
Even here on hub pages Google Ad sense promotes the use of special words to bring in more reads. While I'm sure these are helpful and many do sign up for Ad Words to help generate more income, I think the vast majority do not use this to enhance their hub readership. We all would like to increase our success and make money but I wonder if most are content to let the chips fall where they may and let their work speak for itself.
The fact remains advertising is big business. Whether we place a simple advertisement in our local paper or radio bulletin board (most bulletin boards are free) we all want to get the word out to the public to generate traffic and insure sales.
- Welcome to AdWords
- Morris Hite quotes
Morris Hite It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.
The codfish lays ten thousand eggs, The homely hen lays one; The codfish never cackles, To tell you when she's done; And so we scorn the codfish, While the humble hen we prize; Which only goes to show you, That it pays to advertise
Do you use Google Ad Words
Tooting your own horn
As a country boy my ears were alert to the old hens. When they would lay and egg, they came off their nests and cackled. Boy were they ever so proud and wanted the world to know they deserved a blue ribbon. Finding a hens nest was something we enjoyed and many times the cackling hen would give way their secret. Most hens only lay a single egg per day but my brother in law told me of a hen that lay 3 eggs one day. Seems she was nesting on the front porch near a favorite rocking chair and somehow got spooked off her nest. She lay a regular egg, a soft egg without a shell and one with just the runny stuff! Not sure I believe that one!
We all have something we might want to cackle or crow about whether it is a skill or a hobby or maybe down at the workplace. Recognition for effort is something we all enjoy but most of us do not like to toot our own horn.
The Self Published Author
There are many of us who have discovered writing. Here on hubpages we can write virtually on any subject that strikes our fancy. Some may be like me who have ventured into the world of self publishing a book. There are many sources where one can upload our books and self publish. For me it has given me an opportunity to get out of my box and share my own writing.
Self published authors by and large must use their own genius to get the word out about their work. A press release or using local media sometimes works for some. Self publishing works for us to get our books published and is the most economical way to do so.