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How to Buy Items on Jumia Market; Prices, Account Registration, Payment & Delivery

Updated on March 7, 2017
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Januaris is a webmaster and writer with a great passion for the new tech. He loves to write articles about the online tech & hardware fixes.

Jumia Market is the leading online marketplace in Africa. The retailer allows you to buy high quality products (from its website) at affordable prices and have them delivered to your place of stay.

The ecommerce business is owned by the Africa Internet Group, which is a cooperation of the German Rocket Internet, MTN and Millicom. Concerning its presence in Africa, the business is available in the following countries: Nigeria, Kenya, Egypt, Ghana, Morocco, Ivory Coast, Uganda, Algeria, Ethiopia, Mozambique, Senegal, Zambia, Cameroon, Angola, Gabon, Rwanda and Tanzania.

From electronics and stationery to fashion and home decor, the online shop showcases are wide range of products. This is the reason why it has been dubbed the Amazon of Africa. According to the operators of the business, you can shop for almost everything on the Africa’s No. 1 online retailer.

no.1 online retailer
no.1 online retailer | Source

Read on to learn how to buy on Jumia Market and see how to register or create an account for subsequent shopping. Know the items that are available on the online store and their prices. Learn also how its delivery system works.

In brief, how to buy items on Jumia Market (note: each country has its own shopping platform)

- Visit the store’s website to find the product you want to buy (use categories/search box).

- Click on the item to see its full details.

- Click on the "Buy Now" button & it’ll be added to the shopping cart.

- Click on the cart & then on "Proceed to Checkout".

- Sign up if you're a new customer.

- If you're not new, login, enter your payment details & confirm your shipping address.

- Click on "Save & Continue" to access a checkout page and confirm your order to get an invoice.

How to Buy Items on Jumia Market

Visit the company's website (the one designed for your country) to find the product(s) that you want to purchase. All the countries' websites are easy to navigate, so you will not have any difficulties browsing the products.

You can find the item(s) that you want to buy on the home page. This page contains the most popular, the best seller and the newest/hot items.

If you can’t find the item on the home page, use the categories or the search box. There are a number of item categories on the website, so know your item category and you will easily find the product. In the case of the search box, just type in the name of the item and hit the "Enter" button.

When you find the exact item that you want to order, click on it and a page with its full details will open. Learn more about the item on the product description section and confirm the price.

Click on the "Buy Now" button after you have made the final decision to buy the item. The product will be added to your shopping cart. You can add more items to the cart if you have the cash to pay for them.

Click on the shopping cart after you are done with shopping. This will allow you to see your item in the cart. Click on "Proceed to Checkout" to continue.

If you are shopping for the first time on the retailer, you will be required to sign up. I will show you how to do Jumia Market registration or sign-up in the next subtopic.

If you are not a new customer, use your email address and password to login. Input your payment details and confirm your shipping address. There are no clear shipping addresses for homes in most African countries, so you might be forced to use addresses of familiar places such as post offices, schools and police stations.

Click on "Save and Continue" and a checkout page will appear. Confirm your order to get an invoice.

The retailer will confirm your order and deliver the item to your shipping location/destination within 7 days. Sounds convenient eeeh.

In brief, how to create Jumia Market account

- Click on the "Sign Up" or "Register" button to access the registration page (This page will open after you click on "proceed to checking out" if you are in the process of ordering).

- Enter your personal details, including your names, email address, phone number, location, etc. and a strong password & then submit.

- Confirm that you're not a robot and the system will create an account for you. Confirm your registration from your email account and you’ll be good to start shopping.

How to Create Jumia Market Account

You will be required to register as a new user before you "proceed to checking out" (see above). Click on the "Sign Up" or "Register" button to access the registration page. You can also click on one of these buttons to join the platform first before you start shopping.

Enter your personal details, including your real name, email address, phone number, location, etc. Use a strong password and submit your details.

Confirm that you are not a robot (you may not be subjected to this) and the system will successfully create an account for you. Confirm your account from an email that will be sent to you and you will be good to start shopping. It is important to keep your account details a secret.


The online store boasts thousands of original products from top brands. I can’t list all of them in this article, but their categories can give you a glimpse of the types of items available. See the categories below:

a wide range of items
a wide range of items | Source
  • Women’s fashion
  • Men’s fashion
  • Sunglasses & watches
  • Mobiles phones & accessories
  • TVs, audio & video
  • Tablet & accessories
  • Home and living
  • Cameras, music & games
  • Computing & accessories
  • Sport & fitness
  • Baby, kids & toys
  • Hair & beauty
  • Books
  • Other categories

Good thing- All the items come with a warranty.

Jumia Market Prices

The online retailer offers lower prices for its high quality items compared to other retailers in the country. Yeah, the shop is really affordable and suits your budget.

Some items go for as low as one dollar while others sell as high as thousands of dollars. But the good thing is that the prices are significantly reduced. You can also enjoy very low prices through discounts, vouchers and deals.

Payment Options

The major payment method at Jumia Market is Cash on Delivery. As the name suggests, you pay when receiving your ordered item. Other payment options include mobile money (like M-Pesa), PayPal, credit card and bank deposit*. The online shop has a secure online system (featuring SafePay) to facilitate for a safer use of credit cards and other payment methods.

Jumia Market Item Delivery

Most items are delivered to the customers by motorbikes. Riders pick items from the retailer's warehouses or office and transport them to the required destinations. The store has several distribution hubs in each of the countries it operates in.

The delivery is executed in less than 7 days and is affected by distance and customer demands. You may pay a higher shipping fee if you live far away from the hubs and your order is below a certain amount. On weekdays, you can get your item between 7am-10pm while on weekends & public holidays you can get it between 9am-6pm.

The company has partnered with logistics services firms to facilitate the delivery of valuable items. Customers can pick these items from the firms' branches. The marketplace takes full responsibility for any item lost while in transit.

If you don’t like your ordered product, you can always return it for free. This is possible within 7 days. If the delivered item is broken/damaged or has a malfunction, you can ask for a replacement. The replacement process doesn’t take long.

retailer strengths
retailer strengths | Source

In Conclusion…

Online shopping is a new thing in Africa. Most Africans are not used to this form of shopping, but as most businesses move online, they will have to learn how to do it. According to ecommerce analysts, buying online is convenient and Africans would be happy to adopt it.

The company is making online shopping possible in the continent. The number of internet shoppers is expected to increase when more residents of this continent discover the benefits of shopping on the web.

Like other online shops, the marketplace allows vendors to showcase their products on its large website.

Shopping on this store is also possible with a mobile device. You can download an app and enjoy a stress-free shopping.

Online Arbitrage: Sourcing Secrets for Buying Products Online to Resell for BIG PROFITS
Online Arbitrage: Sourcing Secrets for Buying Products Online to Resell for BIG PROFITS

Before I started shopping online, I went through this guide. It has helped me make right choices when buying on the internet! Check it out.


Stay updated on the latest products, trends, offers and news by visiting the retailer's website regularly. Follow the store on social media and interact with satisfied shoppers. You can also subscribe to its newsletter to receive special offers and the latest updates.

The online shop offers excellent customer care. If you have any question, suggestion or comment, you can easily contact the customer service team. Use contact details provided by the branch in your country.

Have you ever purchased item(s) on Jumia Market?

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If yes, how was the shopping experience in one word?

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© 2015 Januaris Saint Fores


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