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Keyword Research: Things You Should Consider for Most Profitable Results

Updated on July 22, 2013

Keyword Research


Keyword Research: The Necessary Evil

As every content creator and webmaster knows, keyword research is a necessary evil if one desires to achieve any kind of success with their internet endeavors. Without keyword research and search engine optimization, using the best keywords, web content and web sites become lost in the vast seas of SERPs (search engine result pages).

The quality of one's keyword research can either make or break an internet project, whether the project is marketing or writing an article for publication, or developing a web page. In order to perform top notch keyword research, one must literally spend hours in analysis of prospective keywords or hundreds of dollars for premium keyword research tools that will yield successful results.

Keyword Research: Some of the Keyword Aspects to Consider

There are numerous aspects that must be considered and analyzed in keyword research. Some of the aspects are:

* Number of Searches per Day/Month

* Competition

* Page Ranks

* Commercial Intent

* Backlinks

* Match Ratios

Of course, the number of searches performed for a particular keyword every day or month is an important factor to consider when trying to determine how profitable a keyword is most likely to be.

Competition can be determined by analyzing how many competing pages use the EXACT MATCH of the keyword on the indexed page.

Page ranks of the top competing pages must be considered. Older and/or more optimized pages receive higher page ranks. If you are creating new content or a new site, competing with high ranked pages will most often produce failure. Pages are ranked by Google on a scale of 0 to 10, with 10 being the highest possible rank.

If one's internet project involves the sale of a product or service, one would certainly want to consider the usual intent of individuals that use the keywords. Surely, one would want to know if a keyword is a "buying" keyword or just an "information" keyword in the majority of cases, especially when a product or service is being promoted.

The backlink strength of the competing pages that involve a keyword's use can greatly affect where on the search engine result page content positioned. Backlink strength is also considered when Google determines a page rank.

Knowing the number of searches that are performed using broad match, phrase match and exact match of any particular keyword and comparing those figures can be useful in determining the strength of a keyword. In all actuality, exact match is the match type that should carry the most power in determining what keyword to use, but comparison data can certainly help.


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