- Business and Employment
Keyword Research to Maximize Profit Potential
Keyword Project Manager:
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Introduction to Keyword Research
Whether you are just starting out online or not, without a doubt you will soon come to realize the absolute importance of keyword research if you have not done so already. Keyword research is a necessary evil for making any kind of money online.
What is keyword research? Keyword research is taking a word or phrase that targets your article subject or niche and scrutinizing related keywords until the keyword or phrase with the most profit potential is found.
In order for a keyword to be profitable, your research must determine the keyword/phrase that you can feasibly rank highly for in search engine results. Then that keyword/phrase should be used throughout your article or web content in sufficient density so that your article or content can be found when someone types in your keyword/phrase when invoking the internet search process. The task of keyword research, as you can imagine, can take hours.
Using Google to Compile a Keyword List
To compile a keyword list to use in your research, your will need a primary keyword or phrase to start with that describes your article subject or web content niche. Godfather Google provides a free, online keyword tool. To obtain the maximum number of keywords in your compiled keyword list, it would be a good idea to open a Google Adwords account.
Compiling a list of keywords is an easy process using the Google tool. After logging in to your Google Adwords account, simply go to the keyword tool. Type your primary keyword/phrase into the search box. After you click "search," a list of related keywords will appear.
Sorting Your Resulting Keyword List & Eliminating Keywords with No Hope
In order to maximize profits, the gem keyword(s) you are looking for should have the greatest LOCAL MONTHLY SEARCHES on a search result page that has ranking sites with no greater than a page rank of 3 in the top 4 positions. Another aspect you may want to consider is the estimated CPC of the keywords if you plan on monetizing your content with Google Adsense.
Google provides another necessary tool that you can install into your browser, called "SEO Quake." SEO Quake will provide you with page rankings for the sites that appear in the search engine results.
Starting at the top of the list, sorted by local monthly searches, go down the list and pull up the search result page for the particular keyword. With SEO Quake installed, you can easily go down the search result page and determine the related page ranks. You are interested in the top 4 sites only. If any of the top 4 have a page rank greater than 3, exit the page and move on to your next keyword.
Tool Makes Keyword Research a Cinch
In the resource box you will find a link for Keyword Project Manager, an excellent keyword tool that I have found. This tool analyzes not only page ranks of SERPs (Search Engine Result Pages) but several other key factors. You can sort the results and quickly locate the best keywords after the analysis is performed.
The only drawback I have found with this tool is that it requires approximately one minute to analyze one keyword. If you import 800 keywords from the Google Keyword Tool, this could take hours. However, I have found that I can do other tasks on my computer while the analysis is taking place, provided this is done in a new window.
Keyword Project Manager offers a 7 day free trial (unlimited use - no credit card required) and thereafter, access time can be paid for periods of as short as 10 days. Definitely a tool worth your while!