Keyword Seo Tips: Keyword Research to Rank on Page One & Get More Traffic
Why the Top Search Engines' Spiders are Crawling Your Website Content for Keywords, Key Phrases, &
Meta Tags to Determine Your Page Rank and SERP
To have your website listed in any search engine result you first have to make sure the search engines know about your site. I'm not just suggesting that you get your site indexed with the search engines as that is a must that every internet marketer knows is the first on the to do list. I'm suggesting you make sure your content clearly conveys what your site is about so the search engine's artificially intelligent web crawler can index it in the search results according to what it is about.
Warning: This won’t be the only search engine optimization (SEO) lesson that you'll hear the terms key word, key phrases, tag,or meta-tags. As you continue to learn how to optimize web site content you will hear a lot about keywords, tags, lsi, and long tail keywords, which are also used as meta-tags in the code of the website are one of the most effective white hat SEO tools to optimize content and improve search engine rank to page one to get more traffic from seach engines organically!
What are Keywords A.K.A. Tags & What are LSI Keywords?
Tags and meta tags, whether they are long tail keywords (a string of 4 to 5 words that are commonly searched for and is also known as a key phrase or long tails for short), LSI keywords (latent semantic indexed keywords are just a fancy name for synonyms and words with multiple meanings that web bot spiders have indexed by their multiple meanings), or a single tag, are the Internet's streets and highways. They lead your target market to your niche business when they search the internet using tags that relate to your niche, and they tell the search engines where your web page should be located in searches. With meta-tags, tags, and key phrases as the streets and highways to your niche business, it makes keyword discovery and research one of the most crucial steps to optimization, as well as to get indexed on the major search engines so that you can get more organic traffic and improve your page rank value.
How the Major Search Engines Use Keywords to Help Determine SERP
The AI web crawler is designed to read scripting as well as text to determine where the site should be indexed within the search results. However, the presence of meta tags, long tail, or seed keywords are not the only weight to a good search rank. The AI is also comparing the amount these terms appear according to the amount of written text, commonly referred to as the keyword density, in order to determine the relevance your site has to the term.
There is a bit more the major search engines are analyzing in regards to the keywords in your content. When the top search engines rank and place a particular webpage they crawl the text and website code with their web bot spider looking for meta-tags, key words, and key phrases to tell the web crawler what the web page is about so that it can place it in a relative niche. The web crawler will analyze the meta tags, key words, and key phrases found in and on the web page as well as all the other criteria listed in my article: How to Optimize to decide where your web page should be placed on the search engines (also known as a search engine rank placement or SERP for short). The analysis will help make sure there are no spam keywords (which is a tag that doesn't relate to the topic or the majority of other key words that do relate to the topic, but is added by spammers to monetize and generate more ad revenue) according to the topic's keyword relevancy to ensure that the page gets indexed in the topic it relates to most.
However, you can’t just go pick out any list of keywords to use and expect to have a page one ranking and attract more organic traffic even if your keyword relevancy is 100%, as keyword research and discovery is just like picking a niche. You see, search engines like to factor into your page ranking the popularity and competition of key words, (long-tail or otherwise) used. The more times a particular keyword or key phrase search term is used to find a niche or topic, the more popular it is, just as the more websites indexed under that key word search term the more competition there is for that key word. If you want a page one search engine ranking, then you need to do some keyword research to find the best keywords with a high keyword popularity and low competition so that you can make a keyword list before you decide on what key words to use to optimize a web page to get that rank on the first page, get more organic traffic, and improve page rank value.
Alas, there is still another aspect about the keyword that the search engine web crawler factors into your SERP and page ranking. The search engines’ web crawler seems to consider that if the same key word search term is used several times throughout the contents of the page (which provides a search engine friendly keyword density), then the content must be relevant to that particular search term and is of quality that a reader or viewer would want. Notice how I made bold the part about being a quality that a reader would want, as the web bot spider is also looking at the keyword density of your content for signs of keyword stuffing as well as those spam keywords (adding long tails, etc., that don't relate to your topic or repeating words over and over again) and will punish and diminish your search engine ranking if the same tag is used as if it were a broken record. You should have no problem with the web bot spider as long as you are providing your readers or viewers with fresh content that is of quality to become viral content, you will have a search engine friendly keyword density.
How to Find the best Keywords & Meta Tags for In & On Page Optimization
There is a keyword planner that is a free keyword tool supplied by Google ads and is great for keyword research by allowing you to see the popularity and competition of keywords, CPC (cost per click, which lets advertisers know how much they are looking to pay if they were to bid on that keyword tag to use in an advertisement. Moreover, it lets you monetize content better as you can choose keywords that Google Ads, adsense, and other pay per click (PPC) advertisers get more money from (CPC) and pay more money for), it can help you find other key word search terms that you may not have thought of before, as well as a few other statistics on the tags searched and generated. However, you may have noticed that Google's keyword tool has a little note at the bottom of their webpage, that says their keyword generator is not guaranteed to improve your campaign performance (meaning that they do not guarantee more traffic) nor do they promise to show you every tag that relates to what you put in their keyword generator.
How does Ad Words Keyword Tool Work for You?
Have you used Ad words keywords tool, if so do you use it alone or with another keyword tool
With personal experience in solely using Google's keyword tool and getting a page rank of thirty-some-odd--even with fresh content that I thought had good potential to become viral. (I may be giving myself too much credit there with the viral comment.) I created relative backlinks, avoided spam keywords (long tail and otherwise) as well as keyword stuffing. (Using pure white hat SEO methods only.) Being a content curator was not as easy as getting my degree in interactive media and web design I realized and started paying closer attention to the tools I was using. That was when I saw Google's clever little disclaimer. I realized that if I want to get on page one of the top search engines, I'm going to need another keyword tool to generate keywords (long tail and otherwise) and what Google's keyword tool was hiding from me so that I could find the best keywords and meta tags to get a page ranking on page one.
The Best Keyword Tools & Resources Available
What do you think of Inbound Writer?
Luckily there are several other keyword tools such as Jaaxy, KWFinder, Google's auto-complete feature when you search, Market Samurai, etc., which content writers, curators, website, and blog owners can use to generate keywords that were missed by the Adwords keyword tool to help find the best keywords (long tail and otherwise) to make your keywords list. Unfortunately most of the other keyword tools are not free. However some keyword tools like Market Samurai, Jaaxy, and InboundWriter do allow a trial that will allow you to generate keywords for your keyword list.
Keyword Country and Jaaxy are a lot like Google's Adwords keyword tool in the fact that they will pull up a list of keywords and it will tell you the keyword popularity, competition, and CPC, as well as generate keywords that adwords missed. However Keyword Country is an external keyword tool, whereas Jaaxy and InboundWriter are internal keyword tools (meaning they only work within your Internet browser). Inbound Writer is a keywords tool in it's own design, as I haven't come across a keywords generator that does what Inbound Writer does. InboundWriter will not only generate a list of keywords (long-tail and otherwise) that Adwords left out, give you the keyword popularity, competition, and CPC (however their keyword statistics are given as graphics) to optimize the monetization of your blog, article, vlog, etc., but they also have a built in keyword density checker. Utilizing more than one keyword tool to generate keywords will help you make the best keyword list relative to any niche you need to optimize to improve search engine ranking to page one to get more organic traffic, as more than one keyword tool can and may provide you with more keywords that have the CPC and keyword popularity you need to monetize and attract more organic traffic, but not as much competition to face.
Of course, if after using any of the above keywords tools combined with the Ad words Keyword tool you feel your list of keywords is lacking, Thesaurus.com is a great resource to help you find even more alternative keywords. Unfortunately it won't provide you with the search statistics that you get from keywords tools like Market Samurai, so you'll have to run the words you find at Thesaurus.com through your preferred keyword tools. However, it can provide plenty of alternative words that the keywords tools didn't account for due to the verbals and adjectives variations provided by Thesaurus.com.
Improve Search Engine Ranking to Page One of the Top Search Engines With A Little Keyword Play
Now that you know how the web bot spiders are checking your keyword relevance, by analyzing for any spam keywords and checking your keyword density, you need to learn how to optimize content to get the most out of your keyword list if you want on page one of the top search engines to reach more of your target market. Here's where you gotta get deep into your list of keywords and see what words make great long tail keywords, LSI keywords, and keywords that are most related to the content you want to create as well as have the keyword statistics that will help you get that ranking on the first page. Don't forget to use all the language skills you can with your keyword list by using plurals, synonyms, and verbals and your keyword density will naturally be search engine friendly. There is a bit more to optimization for landing on the first page then what I've discussed thus far but with these keyword SEO tips you are on your way to get indexed on the first page and reach more of your target market.
How to Get the Best List of Keywords for On Page Optimization
To get the very best list of keywords, you'll need to analyze the search statistics on the list provided by your preferred keywords tools for popularity, competition, and or CPC (for monitization purposes) to see which of these words have the popularity and or CPC you need, with as little competition as possible. As you are analyzing the search stats, create a new list of keywords made up of the words you found that meet the popularity, competition, and or CPC criteria. This new list you are creating will provide the best key words list to help you out rank your competition.
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