ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel
  • »
  • Business and Employment»
  • E-Commerce & How to Make Money Online»
  • Search Engine Optimization

Keyword SEO Tips: Keyword Research To Rank On Page One & Get More Traffic

Updated on May 27, 2015
Table of Contents
Why the Top Search Engines' Spiders are Crawling Your Website Contents for Keywords...
What are Keywords A.K.A. Tags & What are LSI Keywords?
How the Major Search Engines Use Keywords to Help Determine SERP
How to Find the best Keywords & Meta Tags for In & On Page Optimization
The Best Keyword Tools & Resources Available
How to Get the Best List of Keywords for On Page Optimization
Improve Search Engine Ranking to Page One of the Top Search Engines With A Little Keyword Play


Why the Top Search Engines' Spiders are Crawling Your Website Contents for Keywords, Key Phrases, &
Meta Tags to Determine Your Page Rank and SERP


Warning: This won’t be the only search engine optimization (SEO) lesson that you'll hear the terms key word, key phrases, tag,or meta-tags as you continue to learn how to optimize web site content. You will hear a lot of keyword this or tag that, as keywords (also known as tags and are also used as meta-tags in the code of the website) are one of the most effective white hat SEO tools to optimize content and improve search engine ranking to get page one so that you can get more traffic from the search engines (also known as organic traffic). Which in the long run will help to improve your blog's, vlog's, web site's, etc. as well as Google page rank value .


Be on target with your target market using the right keywords
Be on target with your target market using the right keywords | Source


What are Keywords A.K.A. Tags & What are LSI Keywords?


Tags and meta tags, whether they are long tail keywords (a string of 4 to 5 words that are commonly searched for and is also known as a key phrase or long tails for short), LSI keywords (latent semantic indexed keywords are just a fancy name for synonyms and words with multiple meanings that web bot spiders have indexed by their multiple meanings), or a single tag, are the Internet's streets and highways. They lead your target market to your niche business when they search the internet using tags that relate to your niche, and they tell the search engines where your web page should be located in searches. With meta-tags, tags, and key phrases as the streets and highways to your niche business, it makes keyword discovery and research one of the most crucial steps to optimization, as well as to get indexed on the major search engines so that you can get more organic traffic and improve your page rank value.



How the Major Search Engines Use Keywords to Help Determine SERP


When the top search engines rank and place a particular webpage they crawl the text and website code with their web crawler (or web bot spider) looking for meta-tags, key words, and key phrases to tell the web crawler what the web page is about so that it can place it in a relative niche. The web crawler will analyze the meta tags, key words, and key phrases found in and on the web page as well as all the other criteria listed in my article: How to Optimize to decide where your web page should be placed on the search engines (also known as a search engine rank placement or SERP for short). The analysis will help make sure there are no spam keywords (which is a tag that doesn't relate to the topic or the majority of other key words that do relate to the topic, but is added by spammers to monetize and generate more ad revenue) according to the topic's keyword relevancy to ensure that the page gets indexed in the topic it relates to most.


However, you can’t just go pick out any list of keywords to use and expect to have a page one ranking and attract more organic traffic even if your keyword relevancy is 100%, as keyword research and discovery is just like picking a niche. You see, search engines like to factor into your page ranking the popularity and competition of key words, (long-tail or otherwise) used. The more times a particular keyword or key phrase search term is used to find a niche or topic, the more popular it is, just as the more websites indexed under that key word search term the more competition there is for that key word. If you want a page one search engine ranking, then you need to do some keyword research to find the best keywords with a high keyword popularity and low competition so that you can make a keyword list before you decide on what key words to use to optimize a web page to get that rank on the first page, get more organic traffic, and improve page rank value.


Alas, there is still another aspect about the keyword that the search engine web crawler factors into your SERP and page ranking. The search engines’ web crawler seems to consider that if the same key word search term is used several times throughout the contents of the page (which provides a search engine friendly keyword density), then the content must be relevant to that particular search term and is of quality that a reader or viewer would want. Notice how I made bold the part about being a quality that a reader would want, as the web bot spider is also looking at the keyword density of your content for signs of keyword stuffing as well as those spam keywords (adding long tails, etc., that don't relate to your topic or repeating words over and over again) and will punish and diminish your search engine ranking if the same tag is used as if it were a broken record. You should have no problem with the web bot spider as long as you are providing your readers or viewers with fresh content that is of quality to become viral content, you will have a search engine friendly keyword density.




How to Find the best Keywords & Meta Tags for In & On Page Optimization


How does Ad Words Keyword Tool Work for You?

Have you used Ad words keywords tool, if so do you use it alone or with another keyword tool

See results

Adwords keyword planner is a free keyword tool supplied by Google's adwords and is great for keyword research by allowing you to see the popularity and competition of keywords, CPC (cost per click, which lets advertisers know how much they are looking to pay if they were to bid on that keyword tag to use in an advertisement, and lets you monetize content better as you can choose keywords that ad words, ad sense, and other pay per click (PPC) advertisers get more money (CPC) and pay more money for), it can help you find other key word search terms that you may not have thought of before, as well as a few other statistics on the tags searched and generated. However, you may have noticed that Adwords keyword tool has a little note at the bottom of their webpage, that says their keyword generator is not guaranteed to improve your campaign performance (meaning that they do not guarantee more traffic) nor do they promise to show you every tag you put in their keyword generator.


With personal experience in solely using Adwords keyword tool and getting a page rank of thirty-some-odd--even with fresh content that I thought had good potential to become viral (I may be giving myself too much credit there with the viral comment), creating relative backlinks, avoiding spam keywords (long tail and otherwise) and keyword stuffing (using pure white hat SEO methods only) when I first started as a content curator a few years ago--and after reading Adwords clever little disclaimer, I realized that if I want to get on page one of the top search engines, I'm going to need another keyword tool to generate keywords (long tail and otherwise) that the Adwords keyword tool was hiding from me so that I could find the best keywords and meta tags to get a page ranking on page one.


Screen shot of Ad Words keywords tool disclaimer.
Screen shot of Ad Words keywords tool disclaimer. | Source


The Best Keyword Tools & Resources Available


What do you think of Inbound Writer?

5 out of 5 stars from 3 ratings of Inbound Writer's keyword tool


Luckily there are several other keyword tools such as Jaaxy, Keyword Country, Inbound Writer, Market Samurai, etc., which content writers, curators, website, and blog owners can use to generate keywords that were missed by the Adwords keyword tool to help find the best keywords (long tail and otherwise) to make your keywords list. Unfortunately most of the other keyword tools are not free. However some keyword tools like Market Samurai, Jaaxy, and InboundWriter do allow a trial that will allow you to generate keywords for your keyword list.


Inbound Writer's keyword generator / keyword density checker
Inbound Writer's keyword generator / keyword density checker | Source

Keyword Country and Jaaxy are a lot like Google's Adwords keyword tool in the fact that they will pull up a list of keywords and it will tell you the keyword popularity, competition, and CPC, as well as generate keywords that adwords missed. However Keyword Country is an external keyword tool, whereas Jaaxy and InboundWriter are internal keyword tools (meaning they only work within your Internet browser). Inbound Writer is a keywords tool in it's own design, as I haven't come across a keywords generator that does what Inbound Writer does. InboundWriter will not only generate a list of keywords (long-tail and otherwise) that Adwords left out, give you the keyword popularity, competition, and CPC (however their keyword statistics are given as graphics) to optimize the monetization of your blog, article, vlog, etc., but they also have a built in keyword density checker. Utilizing more than one keyword tool to generate keywords will help you make the best keyword list relative to any niche you need to optimize to improve search engine ranking to page one to get more organic traffic, as more than one keyword tool can and may provide you with more keywords that have the CPC and keyword popularity you need to monetize and attract more organic traffic, but not as much competition to face.


Of course, if after using any of the above keywords tools combined with the Ad words Keyword tool you feel your list of keywords is lacking, Thesaurus.com is a great resource to help you find even more alternative keywords. Unfortunately it won't provide you with the search statistics that you get from keywords tools like Market Samurai, so you'll have to run the words you find at Thesaurus.com through your preferred keyword tools. However, it can provide plenty of alternative words that the keywords tools didn't account for due to the verbals and adjectives variations provided by Thesaurus.com.




How to Get the Best List of Keywords for On Page Optimization


To get the very best list of keywords, you'll need to analyze the search statistics on the list provided by your preferred keywords tools for popularity, competition, and or CPC (for monitization purposes) to see which of these words have the popularity and or CPC you need, with as little competition as possible. As you are analyzing the search stats, create a new list of keywords made up of the words you found that meet the popularity, competition, and or CPC criteria. This new list you are creating will provide the best key words list to help you out rank your competition.




Improve Search Engine Ranking to Page One of the Top Search Engines With A Little Keyword Play


Now that you know how the web bot spiders are checking your keyword relevance, by analyzing for any spam keywords and checking your keyword density, you need to learn how to optimize content to get the most out of your keyword list if you want on page one of the top search engines to reach more of your target market. Here's where you gotta get deep into your list of keywords and see what words make great long tail keywords, LSI keywords, and keywords that are most related to the content you want to create as well as have the keyword statistics that will help you get that ranking on the first page. Don't forget to use all the language skills you can with your keyword list by using plurals, synonyms, and verbals and your keyword density will naturally be search engine friendly. There is a bit more to optimization for landing on the first page then what I've discussed thus far but with these keyword SEO tips you are on your way to get indexed on the first page and reach more of your target market.


© Copyright 10/28/12 by Page1 SEO tactics

For more information on SEO or to learn more about the author be sure to visit the author's profile page.

Please Feel Free to Let the Author & Readers Know What You Think About This Article by Leaving a Comment

    0 of 8192 characters used
    Post Comment

    • profile image

      Paulina 2 years ago

      Real brain power on dilyasp. Thanks for that answer!

    • profile image

      Raynes 2 years ago

      Hey, kilelr job on that one you guys!

    • profile image

      Chit 2 years ago

      Magnificent items from you, man. I have bear in mind yourstuff prior to and you're slmipy extremely fantastic. I actually like what you'vebought here, certainly like what you are saying and the bestway in which you are saying it. You're making it entertaining and you continue to take care of to keep it smart. I can't wait to learn far more from you.That is actually a great web site.

    • Page1 SEO tactics profile image
      Author

      Page1 SEO tactics 4 years ago

      Hi Garet, sorry for the late response, as the host -Hubpages - has been hiding comments from me, probably due to growing pains. I noticed the Ad words Keyword tool's numbers were a bit off on the search stats when I had just freshly received my degree in Interactive media and web design in 2009. I began content writing for websites I was building when I quickly discovered that what were supposed to be prime words still received a SERP in between pages 20-30 of the search results and discovered that combining another keywords tool with Ad words worked quite well.

      Thanks for your great comment and have a blessed day!

    • profile image

      ewebify 4 years ago

      Adwords keyword tool is a great option for researching keywords. However, the numbers are often off and it takes time to learn the real numbers based on what google is showing you.

      ~Garret

      eWebify

    • Page1 SEO tactics profile image
      Author

      Page1 SEO tactics 4 years ago

      I totally agree totalrecall, if you follow Google's webmaster guidelines you can never go wrong.

    • Page1 SEO tactics profile image
      Author

      Page1 SEO tactics 4 years ago

      Thanks nikaandtimur2012 really glad my information on key words helped you out.

    • nikaandtimur2012 profile image

      Veronika and Timur 4 years ago from Russia

      Really helpful information!

    • Page1 SEO tactics profile image
      Author

      Page1 SEO tactics 4 years ago

      You're welcome HoneyBB, I'm really glad to hear the keyword tips are already helping.

    • Page1 SEO tactics profile image
      Author

      Page1 SEO tactics 4 years ago

      Thanks Liz-reviews for the warm welcome and checking out my hubs. Hopefully I'll have some more up soon, working hard on a few.

    • Page1 SEO tactics profile image
      Author

      Page1 SEO tactics 4 years ago

      Thanks petertebin, I appreciate the vote up, please let me know if you try these tips out, how they work for you. I would love to hear if they help you increase traffic from your target market.

    • Liz-reviews profile image

      Eunice Elizabeth 4 years ago from Vancouver, BC

      Welcome to Hubpages!! Great hubs with lots of great tips, will definitely give it a try. Look forward to reading more.

    • petertebin profile image

      petertebin 4 years ago from Maryland

      Great Hub and A lot of great information! Voted Up!

    • HoneyBB profile image

      Honey Halley 4 years ago from Illinois

      I went and changed some things in one of mine after I read this and I just checked and it's the first time I ever had a red arrow on it ... Thank you very much Page1 SEO

    • Page1 SEO tactics profile image
      Author

      Page1 SEO tactics 4 years ago

      Really glad that helped you have a better understanding HoneyBB and glad you took the time to check it out, Hope to see you with your 10,000 view accolade soon.

    • HoneyBB profile image

      Honey Halley 4 years ago from Illinois

      Thank you, That helped me understand the a whole lot more than what I thought I knew! I'm going to try it out! I appreciate your time!