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You Don't Need Keyword Services - Easy Keyword Research Tips

Updated on January 11, 2011

You Don't Need Keyword Services

A lot of people get tripped up by keyword research. For them it is the hardest part about making money online. Because of the way search engines work, keyword research plays one of the most important roles in determining online success. Keyword Research is one of the defining steps that any budding writer or online marketer must get exactly right if he or she wants to succeed in the online world.

A lot of people take the easy way out and opt for professional keyword services to research their keywords for them. There are various reasons for this -

Google Adwords Tool is NOT Reliable

Google Adwords Keyword Tool has broken many hearts including mine. I once found, what I thought was the absolute perfect keyword on Google Adwords Tool. It had low competition and high searches. It had high CPC and I thought that I was good to go. After busting my butt trying to get my website to rank number one for that keyword, I realized that I received less than 5% of traffic that the Google Adwords Tool had estimated for that keyword.

The fact is that there are not many free keyword tools out there that have reliable enough data to make it worth your while. At the end of the day you have to take the plunge and simply explore that keyword before sinking substantial time and effort into ranking for that keyword.

If Not Professional Keyword Services, Then What?

Well, you certainly don't need professional keyword services. Professional keyword services do not have any better data than you do. They don't have any special tools that you cannot also get for a low fee. So why would you want to use them?

You can get some great software that can help you unearth some amazing keywords and you don't need professional keyword services to help you do that. All you need is to set up a reliable testing methodology.

Quick Tip on Testing Keywords

Before you start a brand new blog, test a keyword on one of your existing sites. If you have a site that is well established, then you will have an easier time ranking for any keyword. So go ahead and make a page dedicated to that keyword and try to rank in the top 10 results in Google. Then you can gauge the real traffic potential for that keyword. Don't have a well established blog? No problem. Use web 2.0 sites like Hubpages to get the job done.


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