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Keyword Research

Updated on September 11, 2012

Keyword research


Keyword research is crucial, and we're not just looking for search volume, we're primarily focused on advertisement Cost Per Click (CPC)


I look for keywords that have a minimum of $5 CPC, obviously the higher the better but I set $5 as a minimum. For searches, I look for sites that have a minimum of 590 local exact monthly searches. Also another important ingredient is competition. In the filtering parameters I ensure that I'm only looking for advertiser competition marked "High." Having high advertiser competition means finding more competitive niches for advertisers which ensures click values will stay high.


Harvest keywords according to these parameters and save them in a text file. If you know how to do this, excellent! Move on to the next section. If you do not know how to do this, then follow the simple steps below:

Head over to adwords.google.com and click on "Tools And Analysis" at the top drop down menu then click "Keyword Tool"


Click on Keyword Ideas, then Advanced Options And Filters, also click Exact under match type and for filter ideas make Local Monthly Searches above 590 and Competition set to High. You can refer to the screenshot below for a recap off all these.


Once you've got all those parameters set you'll want to start searching for keywords and saving them as you progress. You'll want lots of keywords here. I usually get a few thousand (doesn't take very long) then save them out to a text file. To do this merely search for any variety of things, I usually use TradeKey.com to get search ideas but you can literally start plugging in any words you want. After each search, click "Save All" and repeat the process. The easiest way to get lots of keyword quickly is after you click "Save All" to then click on "View As Text" which will show you your current lineup of saved keywords, I do that then take about 10 or 20 keywords from the bottom and add them to the search box, click search and save the results. Keep going over and over until you fill up your clipboard.


After you've got lots of keywords save and copy them to a text file, then remove the brackets. To do so use the Find and Replace tool and replace the [ and ] brackets with nothing, leaving you now with thousands of keywords that match your criteria.After you've got lots of keywords save and copy them to a text file, then remove the brackets. To do so use the Find and Replace tool and replace the [ and ] brackets with nothing, leaving you now with thousands of keywords that match your criteria.

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