ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Know How Soft Soft Skills Can Help In The Growth Of A Business

Updated on March 5, 2014

A few years back, business owners used to denigrate the concept of "soft skills" because according to them, soft skills had no place in the world of business. But nowadays, even entrepreneurs firmly say that they need people with soft Skills.

Soft Skills

You may want to know what soft skills are. First, be ready to accept that they are much broader than people skills. In fact, many of us have a notion that if we can communicate effectively with others, we have soft skills. There is another set of people who think that if they have interpersonal skills due to which others like them, they have soft skills. Both the notions are wrong because these definitions simplify the concept of soft skills.

Experts have defined soft skills as those "skills that are essential tools for developing, changing, re-shaping or enhancing our personality, attributes and attitudes, behaviors and very importantly, our mindset so that we will be able to achieve the desired outcomes both in our professional and in our personal lives."

If we delve deep into this definition, we will find that these are the factors that attract others to us or may drive them away from us. We come across people with a conflictual personality and these people may adopt a care-free attitude towards meeting deadlines and they may have an "either-or-or" mindset that is also popularly known as a "black-and-white mindset" about almost all the issues. Due to these traits, their behaviors may be thoroughly unprofessional. This means that these people lack in soft skills.

How Soft Skills Help

Most importantly, soft skills help us in utilizing our other skills. Even if we are highly talented in a particular field, people will not entrust tasks to us if we do not have soft skills. How we view our work, our attitude, how we communicate with others, our emotional intelligence that helps us have an unbiased attitude and a number of other attributes are the skills we need for utilizing our talents to the optimum. We will be able to delegate work to others, motivate people, build a great team and so on if we have these skills. These skills will help us in getting along with people and in adopting a positive approach even if there are differences in opinions.

Why Organizations Fail

Organizations fail because they expect employees to possess soft skills. They do not realize that they have to train the employees and impart these skills into them. They think and expect that employees will automatically be aware of the ingredients of these skills and so, they will be producing high-quality work.

What Should You Do As The Owner Of A Business?

If your business does not grow to the desired extent despite you having highly talented employees, you should check if your employees lack soft skills. If there are problems in this area, these employees may be pulling the organization in different directions and this may result in under-achievement, loss of clients and higher turnover of staff. Managers will continue to remain as managers and they may never become leaders. As the owner of the business, you should fill this soft-skills gap and make sure that the skills accompany the talents of these people. If you focus on this, you can achieve optimum growth in your business.

Once you fill this gap, people will start listening to each other, they may not hesitate to present their ideas, they may resolve conflicts easily and will easily foster an honest and open work environment in your organization. Participation in team projects will be full and whole-hearted and there will be mutual appreciation and support among the employees.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)