ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Lead Generating Optimization Tips for Your Website

Updated on February 5, 2018

Lead Generating Optimization Tips for Your Website

In spite of all the social media out there, your website is still the number one way of generating leads. But, to generate leads on a regular basis you must start thinking of your website as a lead generating money magnet and not just a brochure about your business. To generate leads on a regular basis you need to bring in targeted traffic, develop an extraordinary landing page, offer visitors something of value, and then follow up.

Bring in Targeted Traffic

The only way to bring in targeted traffic is to do the research necessary to understand who your audience is, and how they choose to purchase. Use many different means to get more people to your website such as social media, blog posts, video, contests, pay per click advertising and more. Ensure that your efforts are focused on your target audience addressing their pain points and showing how you might solve them.

Develop an Extraordinary Landing Page

You can bring in all the traffic you want to but if your landing pages are not effective and made with the audience in mind from where they are coming, you will probably lose more of them than you need to. Create more than one landing page to your website that is directly focused on the portion of the audience that clicked in a certain place to visit your site. For instance, the link to the landing page on a guest blog post on ABC blog should be just for people visiting from ABC blog.

Offer Something of Value

You've heard about giving away free things before but you must do it in a much more focused fashion than you might image. You don't want to give away just anything for free. You want to choose something that only your target audience would want. After all, if you're giving away a free iPad, you will get thousands of visitors and sign ups, but you might have zero who are really your target audience and the entire campaign will be a wasted expense.

Run Retargeting Advertisements

If you have site visitors who don't sign up for your email list, you need to do something else to attract them, such as paying for retargeting advertising. This means that you can run an advertisement on Facebook, for instance, that will only show up to people who have previously visited your website. This is a very effective and powerful way to bring people back to your website so that you have a second chance.

Finally, the most important part of getting more leads is to follow up. When you do get a lead, you want to make the lead pay off. Following up is the only way to turn the lead into a money generator. It costs time and money to capture that lead, don't waste the effort on getting the leads if you're not going to have a plan in place to convert those leads into money makers.

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)