Leadberry vs. Leadfeeder - B2B lead generation tools compared
Lead generation can happen in many ways, and most sales and marketing people tend to think of it as downloadable content that needs to be created and then sent to subscribers for free, in exchange for their email addresses. While doing this activity is smart, there is another way to get a grip on who could become your customers. Your website, if hooked up with Google Analytics, stores IP addresses of visitors that can be traced back to actual company names by Leadfeeder or Leadberry, two smart B2B lead generation software.
If you’re in a hurry, or want to cut to the chase, here’s the verdict. But it’s worth to read on to get a better grip on this topic.
Our pick is LEADBERRY for several reasons:
- Data quality: Leadfeeder has a tendency to show more low-quality leads (these are lots of ISPs aka Internet Service Providers); in addition to this scaling, Leadfeeder often brings up different ISPs that are, in reality a single company. What is even more puzzling is how many times a ‘perceived low quality lead’ may turn out to be someone to be chased up for business. Leadberry shows fewer lines of results, but the ratio of true, high quality leads is much higher, which makes a difference at the end of the day.
- Pricing strategy: The starter bundle with Leadberry is slightly less than with Leadfeeder, but the main difference lies in the number of websites one can connect with a single subscription. See, Leadfeeder made up its prices so they can charge you for every website, while Leadberry doesn’t have this bottleneck on your wallet and you can connect an unlimited number of websites to a single subscription. Leadberry is the clever solution for those operating multiple websites.
- Features: Leadfeeder has more features currently and has a lead with their more advanced integrations options. On the other hand, Leadberry has all the important bases covered with their core features.
Let’s take a deeper look on how they compare.
This is quite easy in both cases, as all you need to do is create a connection between Google Analytics (GA) and the B2B lead generation tool. Once ready, both Leadberry and Leadfeeder pulls information from your GA account and you see leads in front of you. Use of Google Analytics assumes you are already in the Google Universe, hence if you have a Gmail account, you already have an inbox, where lead reports are delivered to daily (but actually you can set any email address and even sign up with any email address, you just have to have access to the proper GA property to connect). As mentioned in the beginning, Leadberry enables the administrator or owner of multiple websites to instantly add all those websites and Analytics accounts to their Leadberry subscription.
Both Leadberry and Leadfeeder are relative easy to use here, so they both score points.
Leadberry impressed us with their modern and slick interface, nicely blending into today’s must-have online tools and app UIs. Clear-cut info screens, easy-to-read admin screens and a breath-of-fresh-air in between the lines.
Leadfeeder’s website is great too. Unfortunately, the app itself is slightly aging, which in today’s fast moving online design world happens, if something isn’t revamped roughly every couple of years.
Connecting with people: social media and more
This is the big thing today: how to get a handle on people who showed up as leads on your site? E.g. how can I gather the most info from the most channels?
Leadfeeder concentrates on LinkedIn only, which for some might be enough, but if you think about how much more detail could be gathered, if you knew other social media channels’ profile users and their contact details, you get the feeling that Leadfeeder is leaving a lot of unexploited resources on the table.
Leadberry’s developers clearly wanted to impress here, as it gathers contact details of leads not only from LinkedIn, but also from Twitter, Facebook, Crunchbase, Angel List, Google+ and Pinterest as well. No small feat.
You will be finding a heck a lot of opportunities for getting in touch with leads with Leadberry’s help. So take the low hanging fruit again with Leadberry:
But the biggest advantage of Leadberry is not only it’s deeper social media integration. This software actually provides you with email addresses, phone numbers, names and positions to company operatives besides LinkedIn profiles!
Check this out:
Wanna use the tool to expand your database of contacts? Leadberry shows you contact e-mail addresses with a quality score as well:
Integrating with CRM systems
Leadberry integrates with CRM systems such as Zoho, Insightly and Pipedrive and SalesFlare just recently added, plus further integrations are likely in the pipeline.
Leadfeeder has the same bundle, complemented by Salesforce and Mailchimp.
Mailchimp integration allows Leadfeeder to make your newsletter subscriber contacts also visible in the dashboard.
Both companies offer Partnership Programs, which, in essence, is a referral system that lands some change in your pocket, if you refer someone (and that someone becomes a paying customer).
For Leadfeeder, every paid customer you bring, you get $50. With Leadberry, when you bring someone who subscribes, you get $25, plus if someone remains a hard-core Leadberry subscriber, you get 15% of their lifetime subscriptions back as a partner, which is kind of cool – and is a rarity in the affiliate program world.
Pricing and Data availability
While the packages of both Leadfeeder and Leadberry seem to implicate flexibility, the real advantage is clearly with Leadberry, and this is a hidden ‘gem’ (at least for those with company budget responsibility).
With both services, you sign up (subscribe to a package) that offers you a smaller or larger amount of ‘unique leads’. So let’s say you own (or run as an Agency) a number of client websites and think you will be seeing a maximum of 200 unique leads a month. Leadberry’s pricing is made up to allow subscribers to mix and match multiple websites’ unique leads into a single package. So, if you have 3 websites, and one has 50 leads a month, the other 75 and the third one 125 leads, you will be fully exploiting your 200 leads/month package. With Leadfeeder, one package equals one website. (E.g. in the above example, you would need to purchase 3 monthly subscriptions simultaneously with Leedfeeder and one single package with Leadberry). This is quite a significant price point advantage for Leadberry, if you think about it and multiply up your annual bill. You basically get to add an unlimited number of websites to your plan with Leadberry. Monthly plans are also slightly more competitive with Leadberry, adding another blow to Leadfeeder’s attractiveness.
Overall, Leadberry’s lead generation software has a very competitive offer on the table for business owners who have multiple websites and want to maximize use of their social media contacts. Leadfeeder has a slight advantage for SalesForce-constricted businesses, but we tend to think that this advantage won’t last for long, seeing how Leadberry is integrating various new partners and functions.