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Magento Go Review - Good Shopping Cart?

Updated on June 9, 2014

Magento Go Overview

When it comes to ecommerce software, the Magento platform is one of the most recognized names. It is used by over 200,000 merchants including VIZIO and The North Face. Their software is so flexible and is suited for almost anyone. That being said, is Magento Go the right choice for your online store?

Magento Go Review: Overall Ranking

Category
Score
Category
Score
Features
9
Integration
9
Price
8.5
Template Selection
8
SEO Tools
9.5
Ease of Use
9
Marketing Tools
10
Support
8.8

Magento Go Review: Getting Started and Store Configuration

The first step is to sign-up for their 30-day free trial. The signup form requires basic information such as name, phone number, and business location. Their free trial does not require a credit card.

Once the free trial is created, you are given a link to your admin login page. The admin dashboard greets to complete seven steps before launching your store. These steps include:

  1. Setting up your language preferences
  2. Adding contact information
  3. Selecting a template
  4. Choosing a plan
  5. Adding inventory
  6. Configuring payments
  7. Adding shipping options

Completing the store configuration steps above gets you ready to launch your online store.

Adding Products

You can add products to your store by going to “Catalog > Manage Products.” Their new product wizard is pretty simple and includes a WYSIWYG editor for product descriptions. From there, you can manage product META information, add related products, and manage up-sells & cross-sells. Additionally, you can create custom product options.

For the ones that have tons of products to add, they have an easy import feature that allows you to upload thousands of products at once.

Themes and Design

Magento Go has over 35 free themes to choose from. All of their themes can be customized and most of their themes have a compatible mobile layout.

The theme customization process is very simple and can be done in several ways including CSS and JavaScript editing. However, there is no option for HTML editing – which is a downer for all of you HTML freaks out there. Additionally, they have a text and layout editor which is one of the easiest ways to edit site content and structure.

That being said, I think Magento Go needs to enable HTML editing as it’s one of the most popular methods used to edit websites.

Domain Configuration

Pointing your store to a custom URL requires a visit to your “My Account” page. Once there, you add a custom domain to your store. This requires you to update your DNS settings with your domain registrar. If you do not add a custom domain, your store URL will be in this format,storename.gostorego.com.”

From a SEO perspective, it’s extremely important to purchase a custom domain and point your store to that domain.

Configuring Shipping, Tax, and Checkout

Magento Go is compatible with several shipping methods including free shipping, flat rate, UPS, USPS, FedEx, and DHL. Configuring shipping settings is straightforward as with any other shopping cart.

They have tons of ways you can configure your tax settings. Store owners can apply tax on shipping and enable tax to show on product pricing. The simplest tax setting is to configure tax based on specific country or state. Compared to other ecommerce software, Magento has advanced tax settings.

Their checkout accepts several payment methods such as PayPal, Authorize.net, checks, and money orders. Additionally, they have checkout related options that can be enabled or disabled.

Page Creation

Magento Go makes it easy to create additional pages to your store. New pages can be created by going to the “CMS” tab and clicking on “manage pages.” Additionally, you can add page content, design, and META data.

Magento Go Templates
Magento Go Templates

Magento Go Review: Shopping Cart Features

Their shopping cart is so flexible and includes tons of useful features that store owners can take advantage of.

Here is a quick look at their primary features:

  • Over 35 free templates and design editor
  • Five shopping languages with multiple currencies
  • Unlimited product options (such as color, size, shape, etc.)
  • Coupons, discounts, store credits, and gift cards
  • Display promotional banners
  • Product comparison and wish lists
  • One page checkout
  • Product reviews and ratings
  • Social sharing buttons
  • Facebook, Google Base, and eBay integration
  • Upselling and cross selling
  • Print invoices and packing slips from admin dashboard
  • Customers can save their shopping cart
  • Customers can track their order status on your store
  • Newsletter management
  • Built-in SEO
  • Tons of reporting and analytics tools
  • PCI Compliant

Here is also a great Magento Go Review for the ones that need a second opinion.

Magento Go Apps
Magento Go Apps

Magento Go Review: Apps and Extras

Magento Go has tons of free and premium apps in their “Magento Connect” extension marketplace. Some of their most popular apps are Beetailer Facebook store, Shipwire order fulfillment, and integration with several marketplace platforms.

Magento Go Review: Store Marketing and SEO

In terms of marketing and SEO, Magento Go is somewhat similar to 1ShoppingCart as both ecommerce solutions have advanced tools in this area.

Creating Discounts and Promotions

With Magento Go, it’s easy to run special promotions in your store. They allow you to set discounts based on several rules (percentage or flat dollar amount off). Additionally, store owners can set an expiration date for these promotions. Furthermore, they allow you to add related promotional banners that are displayed on your store.

Surveys and Polls

Adding polls to your store can increase customer engagement. Luckily for you, Magento Go comes pre-packed with the ability to create and manage surveys and polls on your website. Setting up a poll requires you to create a question along with some answers. That’s it; you are ready to start engaging your customers.

Upselling and Down Selling

These marketing tools are a great way to promote items and increase sales. When adding inventory to your store, Magento Go lets you setup upselling and down selling items that will show up for specific products.

I typically use these tools to show related items and to promote items that are not selling well. In most cases, this tends to increase conversions and sales.

Newsletter Management

Their shopping cart has a fully integrated newsletter tool that allows you to manage your subscribers. Additionally, you can add an email marketing service such as MailChimp to send out free newsletters to your subscribers.

SEO

As with many other ecommerce solutions, Magento Go has built-in search engine optimization tools to help you rank higher on search engines. When creating individual products, you will find SEO options under “META information” on your left. From there, you can add META titles, keywords, and descriptions for specific products.

Additional SEO features include sitemaps, automatic search terms, customizable URLs, and 301 & 302 redirects.

Reporting and Analytics

If you are one of those store owners that needs advanced reporting tools, than you are in luck. Magento Go has a wide selection of reporting tools that will break down almost all aspects of your store revenue. You can view complete reporting tools on your stores’ top selling products, most viewed items, conversion rates, and sales.

Additionally, their shopping cart can easily be integrated with Google Analytics.

Magento Go Review: Technical Support and Assistance

Their technical assistance varies from plan to plan. The two lower priced plans offer email and live chat support, while the two more expensive plans add phone support as well. Regardless of the plan you have, their email and live chat is available 24/7. Their phone support is available from 2 AM to 9 PM EST.

Additionally, they have additional resources that can answer most questions. Magento Go has tons of FAQs, API documentations, video tutorials, and guides. Additionally, they have a discussion forum that is consistently active.

Magento Go Price
Magento Go Price

Magento Go Pricing

They have four plans, ranging from $15 to $125 per month. All of their plans have limited bandwidth and storage. However, there are no transaction fees and all plans start off with a 30 day free trial.

Here is their plan structure:

Get Going Plan – starting at $15/mo.

  • 100 products
  • 4 GB of bandwidth
  • 200 MB of storage
  • 3 admin logins
  • Supports one language
  • Email and live chat support

Going Places Plan – starting at $25/mo.

  • 500 products
  • 8 GB of bandwidth
  • 500 MB of storage
  • 10 admin logins
  • Supports one language
  • Email and live chat support

Go Beyond – starting at $65/mo.

  • 1,000 products
  • 16 GB of bandwidth
  • 800 MB of storage
  • 20 admin logins
  • Supports three languages
  • Email, live chat, and phone support

Go Anywhere – starting at $125/mo.

  • 10,000 products
  • 32 GB of bandwidth
  • 5 GB of storage
  • 30 admin logins
  • Supports three languages
  • Emails, live chat, and phone support

The Good and The Not So Good

Even giants like Magento will have some drawbacks to their shopping cart. Then again, what service doesn’t?

Pros

  • Plans start at $15 per month
  • No setup or transaction fees
  • Tons of free templates
  • Variety of useful store marketing tools

Cons

  • Limited bandwidth and storage on all of their plans
  • Lower priced plans do not offer phone support

Magento Go Review - My Conclusion

There you have it; you have a complete Magento Go review. Hopefully, I gave you an idea if their shopping cart is right for your online store. Their shopping cart caught my attention because of its flexibility. It’s an outstanding ecommerce solution and should not be overlooked.

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Do you have any experience working with Magento Go? What do you like/dislike about their shopping cart?

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