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Make Money with Minisites: Inside the Google AdSense Earnings of a Minisite Publisher

Updated on February 23, 2010

As a freelance writer, I’m always looking for ways to diversify my income streams. Building minisites is one method I’m focusing heavily on this year, for a few reasons . . .

Is Making Money with Minisites for You? Here Is Some Food for Thought

Working Personality: Personally, I’m a social butterfly; I love interacting with and being around people. Professionally though, I tend to be a loner. That’s why freelance writing appeals to me as a career — I like to be given a project — then be left alone to get it done. Minisite publishing is like this – it’s just you and your computer.

To like what you do for a living – especially when you work for yourself -- can not be overstated because there’s no time clock to push and no boss to goad you on. It’s self motivation all the way – and if you don’t have it, you’ll give up long before you ever see any kind of success.

Guaranteed Rewards: I like to invest time in making money online in projects where I’m guaranteed a return on my time. Building minisites has proven to be this type of outlet for me. The more time I invest, the more my earnings increase.

Income for Life: Because of the guaranteed return on publishing minisites, I know that over time I will be guaranteed the income I want. And, I can build as many as I want.

Now that you know why publishing minisites appeals to me – and might appeal to you – let me give you a few more facts about my foray into this niche, as well as some hard numbers to chew on.

I have several minisites – some developed, some not. Currently, there is one that I spend most of my time on, and two others that I marginally update (that’s starting to change though as I’m making more time in my schedule for this).

My most profitable minisite is ForeclosureBusinessNews.com. It accounts for approximately 80% of my AdSense income. I started this site in the spring of 2009 to promote an affiliate product, How to Start a Foreclosure Cleanup Business.

BUT, once I saw the click thru rates (CTR) and the earnings from each click, I was like, “I’d be stupid NOT to focus more on this site.” That’s why this one gets most of my attention for right now.

Following are some concrete stats:

Earnings from ForeclosureBusinessNews.com

In November 2009 the site made $95.26

In December 2009 it faltered a bit, earning $74.04

In January 2010 it bounced back, pulling in $125.24

So far this month (Feb 2010), it’s earned $114.44

More AdSense Income Figures for ForeclosureBusinessNews.com

Biggest Earning Day: The most I’ve earned from this site in one day is $20.51. The least I’ve earned is $0.

All-Time Earnings: I put AdSense on Foreclosure Business News on May 2, 2009. It’s all-time earnings are $803.67 (approx $2.70/day as of 2/23/2010).

Stat Notes: I’ve purposely withheld a lot of info that Google doesn’t like for you to divulge (eg, CTR, page impressions, eCPM (effective cost-per-thousand impressions)), etc. Of course, this is info you have access to if you sign up as a publisher with them.

While I’m not earning a king’s ransom with my minisites yet, I know I’m on the right track and am pleased with the progress I’ve made to date.

Minisites Can Create “Job Security”: Some Food for Thought

Last night, I was reading the New York Times article, Millions of Unemployed Face Years Without Jobs. It stated in part,

Economists fear that the nascent recovery will leave more people behind than in past recessions, failing to create jobs in sufficient numbers to absorb the record-setting ranks of the long-term unemployed.

Call them the new poor: people long accustomed to the comforts of middle-class life who are now relying on public assistance for the first time in their lives — potentially for years to come.

This is frightening – if you rely on a job. A strong believer in the empowerment of entrepreneurship, I’ve written about this so many times over the years. The global economy has changed how businesses operate – and what “job security” means.

No longer can you rely on getting a job and being there for life. I mean, look at GM. Who woulda thought that they would teeter near bankruptcy . . . and would have catapulted in had not the government bailed them out (with the tax dollars of the very workers who are being laid off)? Talk about cruel irony.

The point I’m trying ot make is, no matter how “secure” you think your job is, it pays to have a side gig – whether it’s freelance writing, minisite publishing or selling clothes on eBay.

Otherwise you risk being the woman in the New York Times story who made $13.50 – in the 1980s with no college degree. She’s been unemployed for over two years – and she and her husband are teetering on the edge of homelessness.

Learn much more about my minisite publishing, and how learning to write SEO copy can help you make money doing this – whether you are laid off, or work fulltime or part time.

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    • Nera Woods profile image

      Nora Tamba 

      8 years ago

      have also signed up for your newsletter. wow, you're a freelance writing powerhouse!

    • Nera Woods profile image

      Nora Tamba 

      8 years ago

      thanks for the minisite idea. I've been thinking of starting other websites also, but I was hesitant, thinking I might just be wasting the domain name registration and webhosting costs. But your article is encouraging. had bookmarked your minisite publishing article.

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