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Making Money Online

Updated on July 17, 2015
Shoppers | Source

About Shoppers and Shopping

If you are an Internet Marketer, or anyone relatively new to the affiliate market place, the probability of making money online will be greater if you have some knowledge of the most frequent internet shoppers globally, and the items they usually buy. It's also important to know the items that are sold the most online in general, the regions or countries that tend to purchase more of certain items, and the factors that most influence those consumers' purchasing decisions.

According to a survey conducted by The Nielsen research company in 2007, 85% of the world's population has made a purchase online --- an increase of 40% up from two years ago. These shoppers use the internet to shop at least once per month. The South Koreans were found to be the most devoted online shoppers, about 99% of them were found to have used the internet to shop, while consumers from countries such as Germany, UK, and Japan all finished close for the second spot. Finishing in the number eight position were the U.S. consumers.

The Egyptians and the Filipinos were found to be the world's slowest adopter when it comes to online shopping. Survey found that only 23% of all Egyptians have ever made a purchase using the internet. The Filipinos didn't do much better, in fact, 45% of these consumers have never used the internet to make a purchase online, at the time this research was conducted. The Filipinos, Pakistanis, Argentinians, and The Egyptians respectively, were all discovered to be the world's most infrequent shoppers.

The South Koreans, who are considered somewhat style-savvy,were found to be the most devoted internet shoppers, followed by The Chinese, Portuguese, and The French. Based on findings, almost 3/4 of all Koreans who shopped online, purchased clothing, accessories or shoes within the last three month, at the time this survey was conducted.

Books were found to be the most popular items purchased online. Electronics, tickets, clothes, and accessories were the next most popular items. Other categories of goods that were found to have experienced significant growth were cosmetics, nutritional supplements and groceries.

People from the developing countries such as The Chinese, Brazilians, Vietnamese,and The Egyptians, were all found to be the biggest buyers of books online. Findings revealed that 75% of all global shoppers have bought airline tickets online in the past three months. Travel arrangement is believed to be extremely suited for the internet because it allows individuals to easily gain access to an extraordinary wide array of comparable information.

Over 50% of online shoppers have verbalized that most of the time they go to the same site to make a purchase. One interesting discovery made was that, although a great deal of online shoppers usually rely on the use of the search engines, or simply just surfing around online to find the best online stores, still a larger percentage of people relied on personal recommendations from other online shoppers or acquaintances. However, according to The Nielsen company, the factors that seems to most influence online shoppers to make a purchase from a particular online store, are trust and word of mouth.


Based on the overall findings above, when it comes to online shopping in general, it appears that while people from certain geographical regions of the world are more inclined to do most of their purchasing online, shoppers from other countries are more reluctant to use the internet to shop. Apart from the fact that many people do not shop online frequently possibly because they simply don't have credit/debit cards or the resources, etc., a large percentage of people who can afford to shop online frequently are a bit hesitant, usually because of the lack of trust they have for either some online stores, the product, or the internet in general.

As a result, they often rely a lot on recommendations from others who have already made a purchase from a particular store or from those who have already used a particular product to help them in their purchasing decisions. It also appears as if books, electronic products, clothing,accessories,nutritional supplements, airline tickets/reservations are the products people usually mostly shop for online, in general. However, some countries are more inclined to purchase more of certain items online than others.

I certainly have no doubts that online marketers, likewise new affiliate marketers, stand a much better chance of making money online if they target these most frequent shoppers and market these goods that tend to sell the most online. However, winning the trust of these frequent shoppers at an early stage of the game and proving to them that these products are authentic or worthwhile buying through honest and convincing recommendations are also very important.


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    • mackyi profile imageAUTHOR

      I.W. McFarlane 

      6 years ago from Philadelphia

      mprop, thanks for stopping by. You are not alone -- In fact, I myself was awfully surprised with the result! I could never picture the U.S. being in the 8th position, prior to coming across this research conducted by Nielsen. I guess we are either saving more, don't have enough to spend or prefer to do more of our shopping offline.

    • mackyi profile imageAUTHOR

      I.W. McFarlane 

      6 years ago from Philadelphia

      BrettTessol, I am astonished with what you have shared with me tonight! This country is so advanced in technology -- wow! You also mentioned that their online shopping sites are really good which goes to show other readers that the South Koreans are indeed the most devoted internet shoppers! Thanks for further confirming my findings and also for voting, sharing and pinning.

    • mpropp profile image

      Melissa Propp 

      6 years ago from Minnesota

      Very interesting and informative hub. I was a little surprised that the United States came in 8th. I would have thought we'd be a little more progressive, since almost everyone has access to the internet. Thanks for sharing your research!

    • Brett.Tesol profile image

      Brett Caulton 

      6 years ago from Asia

      I'm not surprised by the results at all. I'm in South Korea at the moment and it is one of the most developed and tech savvy countries I have ever seen. You don't even need cards or to pay in shops, just look up your 'membership app' on your phone, give it to the clerk and suddenly the price is reduced and your purchase completed. Their online shopping sites are also REALLY good.

      Up, interesting, SHARED and pinned.

    • mackyi profile imageAUTHOR

      I.W. McFarlane 

      7 years ago from Philadelphia

      Brett,thanks for your votes. You asked for a site that one could visit to find the most popular products. However, unfortunately, I personally cannot recommend any specific site. The information I have collected came primarily from one of the many researches conducted by the Neilsen Research Company. I also went to Amazon's site,ebay, etc, just to see the products that were best sellers, market movers, on wishlist etc. I will continue to dig deeper in the future, and will be willing to share all future findings.

    • mackyi profile imageAUTHOR

      I.W. McFarlane 

      7 years ago from Philadelphia

      Kerylnb,when I first came across these findings,I was somewhat amazed!However,there are a couple of things I must agree with you on. First, it's true that a lot of people still do not feel comfortable giving out credit card information online, because of the amazing amount of hackers that kept lurking around on the internet on a daily basis, just to crack into shoppers' private information. Secondly, not everyone has a credit card or a paypal account, which are the two methods most people usually use to conduct a purchase online.

      I Know it usually takes some time to garnish shoppers' trust, so with trust, hopefully, I think in the near future more Filipinos will be more willing to shop online.

    • Brett.Tesol profile image

      Brett Caulton 

      7 years ago from Asia

      Interesting hub, put in a couple of votes for you too.

      Is there a site that you use to find the most popular products? That would be really helpful for writing product relevant hubs.

    • kerlynb profile image


      7 years ago from Philippines, Southeast Asia, Earth ^_^

      "The Philippines didn't do much better, in fact, 45% of these consumers have never used the internet to make a purchase online, at the time this research was conducted." - Soooo true! :) In fact, my friends would raise their eyebrows each time they learned I just bought a new book in Amazon or organic soaps at Multiply (a local e-marketplace in the Philippines). I can think of several reasons for this. One, many Pinoys don not feel very safe disclosing their credit card numbers online. There's always this dark thought hovering our minds that clever hackers might steal our card numbers. Two, traditional shopping is very much a part of our lifestyle. Yes, we love to touch, smell, and hold products before we buy them. Three, there are well-established bookstores, department stores, and thrift shops in the Philippines that we Filipinos frequent each time we have money to spare for some goods. Hopefully, things would change for the better :)

    • mackyi profile imageAUTHOR

      I.W. McFarlane 

      7 years ago from Philadelphia

      Thanks for your feedback tarajeyaram.

    • tarajeyaram profile image


      7 years ago from Wonderland

      Informative hub. Voted up.

    • mackyi profile imageAUTHOR

      I.W. McFarlane 

      7 years ago from Philadelphia

      Thank you vocalcoach,I look forward to sharing more information with you. I am also looking forward to reading some of your future hubs.

    • vocalcoach profile image

      Audrey Hunt 

      7 years ago from Idyllwild Ca.

      I like this hub and found it useful and interesting. Thanks for sharing this information. Looking forward to more of your hubs. Voted UP!



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