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Build a Successful Nail Technician Business - Make your business recession proof

Updated on September 7, 2017

How to Be a Successful Nail Technician or Salon Owner

With today's economic challenges some people are pinching pennies and cutting back. The first to get cut from the spending budget are nail technicians, cosmetologist, personal trainers, massage therapists and hair stylists to name a few. Often when these services are cut it's due to people not seeing the value in maintaining these services when money get's a little thin.

Now, more than ever, is the time to spruce up your marketing. Just because you think times are bad or people aren't spending the way they used to does not mean your services are not needed. Folks are looking for ways to feel good, cheer up, and escape from the headaches of everyday life events.

However, in order to get these folks business, you will need to provide value and awesome customer service for every hard earned penny they spend with you. You know the saying, when people want something bad enough they will find a way to pay for it. Your job is to make your beauty services one they will not want to cut from their budget.

Creating Value in Your Beauty Services

So how do you do this?

Create value by being Different, creating ambiance, and giving your client an experience when they come in to see you. Make your salon a place to get away from it all, get pampered, relax and unwind, for example.

Make your establishment the talk of the town. Serve them a beverage and/or some fruit while they are being serviced. Adding things like a spa hand treatment with a hot-towel wrap, a spa foot massage, or a 5 minute shoulder/neck message as part of their beauty package is another way to create value and worth.

To keep current clients coming back, have customer loyalty programs in place by rewarding continued service with freebies, gifts and discounts. Customer loyalty programs such as punch cards that give the 10th visit free or at a deep discount is way to reward clients and say "Thank you" for their continued business. The idea is to give them a reason to want to keep seeing you and being able to "afford" the services they like.

These are just a few ways you can add value to the services you offer. The idea here is to make your client feel like a celbrity spending a "million bucks". You don't have to go overboard with it. Whatever you implement into your business for customer satisfaction, ask yourself " would this make me want to keep coming back?". If you answered yes. You are on the right track.

Spread the Word about Your Business

When you are out, talk to people about your salon and offer a free mini service or discount (for example) to everyone you talk to. Try to get as many folks through the door as you can. Once they're in, book the next appointment and turn them into long term clients!

Don't forget social media sites such as Facebook, there are a lot of folks you can connect with there as well. Use this as a way to talk about all your doing in your salon and showcase your work with photo's and/or video's. The idea is to stay in front of your clients so they always keep you in mind.

Lastly, if you are not busy, use your downtime to call on past clients you have not seen in a while and invite them back for their favorite service. Email your client list with your "weekly specials" announcement to entice them to come in too. Soon you'll see your efforts payoff when folks start coming in from your phone calls and emails. Just this little bit of effort is all it takes to get people in to see you and keep your business thriving when other beauty techs are seeing tumble weeds.

Over delivering on your services and giving customers more than what they expected is an excellent way to keep clients coming back and spending with you in good times and bad.

In conclusion

Whether you work in a beauty salon, nail salon, have your own staff or work from home use these salon marketing strategies to stay in front of any storms that could come your way. Make customers think twice before opting to cut you from their budget. Make them feel they simply can't live without you!

Want More Information to help Grow and Make Money in Your Beauty Business? Visit my Blog: Nail Technician Marketing Strategies

Much Success!

Candace Harrison


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    • profile image

      Jo 6 years ago

      I'm loving your tips! Just started on boot camp. Thanks x

    • 100ktrainer profile image

      100ktrainer 6 years ago from Michigan

      Thanks for stopping by htodd!

    • htodd profile image

      htodd 6 years ago from United States

      Great tips!!