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Marketing Steps After You Launch an Online Store

Updated on September 19, 2012

Many people who have launched an ecommerce store, and who have paid good money for website design, wonder then why no-one visits. "How am I ever going to pay for this site", they cry! The answer lies in a multi-faceted approach to marketing a store or subscriber website.

SEO - incorporating building of backlinks and optimising the whole website for related keywords - is the usual way to create some much-needed traffic. However, in some industries this can take a few months of an expert's work and cost hundreds of dollars (ouch!). There are many other ideas that are under-utilised.

Video marketing. If you can manage to get a helper to record some helpful video demonstrating your products, and send it off for professional editing, this can then be used on your YouTube channel, linked to in Facebook, loaded onto your website (with a full description), and whatever other ideas you come up with.

Online/Offline PR. Writing a press release is not simply for SEO purposes. If the release is hype-free and factual, you can target your launch news to relevant local media - don't forget the follow-up call. Try Source Bottle (Australia) to scour their call-outs for real stories (free to receive), and for either paid or free media release service.

Social Media linking. Member of large groups on Facebook or LinkedIn? Then use these to notify of your news and get people's opinions on your new website.

Free bait piece. Some industries are crying out for an educational approach, whereby you provide a free report on the inside secrets, or a video e-course or webinar, etc. The bait piece opt-in will provide you with a list of interested contacts that you can continue to send news, info, and (every other time) some related offers to. Also learn about their interests through surveys and polls.

Joint Venture e-marketing. If you find a successful site with a similar target audience (not similar products mind) then you could approach the owner with a tasty offer if they promote your site to their email list. For instance, make them an affiliate with 40% commission or offer an exchange-promotion of one of their products. This way you don't have to wait to build a huge list yourself.

Paid reviewers. Not many people think of this, but you if you have a consumer product or book, you can pay or give freebies to very popular blog writers or Youtube people. Yes, there are 16-year-olds out there receiving 100,000 hits on their YouTube reviews (one example is a US teen gave a review for Shoes of Prey (shoe designing site) with the shoe in her hand), and then thousands of hits on the reviewed website. Converting that traffic can be tricky, as Shoes of Prey found out that most of those visited then were a bit young to be allowed to buy the shoes!


Costs of Marketing

There are many costs in creating an online store, however, you should allow around half of your budget (or time) for post-launch activities if you want it to be a success!

Remember to ask yourself when you are planning your marketing activities:
- am I projecting a quality image by doing this?
- could someone else do these activities better, with less time taken?
- what business partnerships can I draw on to help promote my site?

AND as you go:
- what measurable results am I achieving from my marketing (both paid and unpaid)?

You can use the free tool 'Google Analytics' to find out your marketing results (first a script is installed in the code of your website).

Example of Video Marketing Concept


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    • KevinTimothy profile image

      Kevin J Timothy 5 years ago from Tampa Bay, FL

      Expert SEO does not take a dime at all, actually. The fact that you've written this hub is a great form of SEO, and a way of getting traffic to a store or website. NetDivvy teaches a lot of cool and surprising SEO techniques. As far as videos go, simple screen captures work well on Youtube. There are many free and cost effective ways to get traffic to your site.

    • Jennie Demario profile image

      Venture Boyz 6 years ago from Floating in the clouds

      Useful pointers. I think a lot of people overlook how much of a resource you tube videos can be. SEO is also huge. Don't wait to start on your SEO. This is what will make or break your traffic. The higher your position in the SERP's is directly proportionate to your traffic/revenue. Don't under estimate the value of long tail keywords.