ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Marketing Through Trade Shows

Updated on March 27, 2010

Marketing Through Trade Shows

It appears that the marketing industry continues to find new and interesting ways to promote products, build brands, and get Americans to spend money and buy what ever it is the company they're representing has to offer.  One of the primary ways to help build the brand and get the word out that a company or organization exists is through the use of trade shows in your market or industry.  Today people have even created virtual trade shows to promote products with lower costs. 

Trade Shows are hosted by single companies like the ones we have seen from Apple at MacWorld or BlizzCon from Blizzard Entertainment.  Others participate in shows that are centered around a product or market that allows companies to promote their products without the cost of hosting and managing a complete event.  Participating in events is much cheaper than hosting them yourself.  

These shows are often hosted all around the world, in enjoyable locations such as Hawaii, California, Las Vegas, and even smaller locations like Austin Texas.  Marketers will create large exhibits to help show of the companies they represent and the products they are selling.  These exhibits are large and can be very impressive.  I personally enjoy the award winning trade show exhibits that I've seen here.  The company seems very impressive and has incredible designs.  They are also incredible banner stands  that they display and provide for their clients.  

Any marketer should be sure to include into their knowledge base the information and experiences needed to be successful at Trade Shows.  It is an essential skill that will ultimately be used.  Being prepared for such a situation will only help you. 

Participating in Trade Shows is always an enjoyable experience for consumers.  You often get to see the latest and greatest technologies that have not yet come to market.  They often include hands on opportunities as well as free products that companies give away to promote the brand. 

Another interesting approach to trade shows is those used for hiring new employees.  College grads will often be targeted by a number of organizations that group together and provide hiring trade shows to find, interview, and eventually recruit new employees.  This is a great experience at getting to see and learn about a large number of organizations but will also need to understand that new hires can go through a quick and rushed experience while they are brought on to a new job. 

If you're looking for new start ups and small companies you probably won't find these at large hiring trade shows. 

Overall, Trade Shows are interesting and strong events that bring individuals together to promote products, brand, and sales.  If you haven't participated in one, you should look to do so. 


    0 of 8192 characters used
    Post Comment

    • bdizzle99 profile image


      8 years ago from Bethesda, MD

      Very cool - I've always been fascinated with the trade show floors. The exhibits always range from simple tables and table cloths to highly intricate structures that look like they've cost over a million dollars. Having an exciting or interesting booth can certainly generate buzz amongst conference attendees.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)