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Marketing for Realtors

Updated on June 14, 2017

New or Seasoned Agent?

Whether you are a new or seasoned real estate agent, marketing is the most important aspect of your business. Here are simple marketing techniques that can make a big difference when it comes to building up your real estate pipeline.

Print Marketing Still Works

Yes, most marketing is done online to reach the masses however, print marketing is still as important. With business cards, neighborhood postcards, and even brochures, there is always a need for print marketing.

1) Send out introduction postcards to the areas you want to focus on in the beginning. If there is a specific neighborhood you want to dedicate your efforts to, this is the best way to get your name in front of them.

2) Send out end of year postcards to include all the properties you have sold in the current year. This is a great way to show your skills to prospects!

3) Take marketing materials to local area apartment complexes and hotels with extended stay clients.

4) Connect with Fortune 500 companies that consistently move employees around.

5) Advertise to military households.

6) Host open houses and be sure to promote throughout the neighborhood.

7) Attend real estate seminars in other states if you have the opportunity. It’s great networking.

8) Do send annual cards to past clients to keep you fresh in their minds.

9) Send out Just Sold Postcards to the neighborhood you’ve listed and sold a property in.

10) Use Realtour.biz for flyers and other marketing services.

11) Everyone needs business cards. It's like a small advertisement for your business. Vistaprint is a great, inexpensive way to buy print materials.

Online Marketing

Online marketing is an ever-growing platform that is endless with possibilities for getting your name out there.

1) Don't have time to write your own real estate related blog? Set up a My Realty Times account and use for social media posts, newsletters, or to create your own content.

2) Send out monthly newsletters using MailChimp or another newsletter service. This is a great way to keep your name in front of your prospects and clients!

3) Promote your listings on social media. Use Canva.com to create professionals looking posts.

4) Include photos in all property listings, at least 30-40, and virtual tours for higher end properties. This is why you want a relationship with a professional photographer.

5) Email your coming soon listing to other agents outside of your brokerage. This is a great way to build your mail list.

6) Create a kickass email signature including your head shot.

7) Write an eBook about your local area, things to do, places to see, or your expertise in real estate.

8) Include yourself in every online directory available. FindAgents.online, for example, is a start-up directory created by the author of this blog that is gaining attention for it's easy to use platform that costs users nothing.

9) Keep a weekly blog of home buying or selling tips, home maintenance tips, and even the occasional recipe.

10) Use YouTube to create informational videos, how-to videos, touring the area, and whatever else comes to mind.

11) Yelp can be your best friend. Use it.

12) Create an in-depth social media page on LinkedIn. Talk about YOU, not the properties you are listing.

13) Hire a freelance writer to create a kickass bio (because most people have issue talking about themselves) and content for your website.

14) Sign up for Angie’s List

15) Use Facebook for socializing

16) Use Realtour.biz for flyers and other marketing services

17) Use Instagram for photos of new listings

18) Use Fiverr for design and/or content services

19) Use Canva.com to design social media posts

Source

It's the Little Things that Matter

Marketing yourself as a real estate agent entails more than print or online materials. It's the little things that count.

1) Get involved as a sponsor within your community.

2) Attend luncheons, events, seminars, etc.

3) Attend open houses hosted by other agents.

4) Connect with Fortune 500 companies that consistently move employees around.

5) Advertise to military households.

6) Create a kickass email signature including your head shot.

7) Connect with contractors of any industry. Changes are homeowners will need them at some point.

8) Write a property description that makes a person want to live in that home. Act as if you are talking to a friend and not trying to sell.

9) Don’t “sell”, just talk.

10) Hose open houses and be sure to promote throughout the neighborhood.

11) Send welcome gifts to every client at closing and be sure to ask for referrals.

12) Attend real estate seminars in other states if you have the opportunity. It’s great networking.

13) Hire a freelance writer to create a kickass bio (because most people have issue talking about themselves) and content for your website.

14) Manage your time and communications above all else. This can directly impact your professional image on so many levels.

15) Network every chance you get, even in the grocery store, at the movies, or anywhere conversation about real estate arises.

16) Find an Apartment Locator and become best friends.

17) Do what you say you’re going to do and put that in an ad. Is there something that makes you special or sets you apart from other Realtors?

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    • billybuc profile image

      Bill Holland 6 weeks ago from Olympia, WA

      I'm not a realtor but I am a friend, so well done. It's always nice to see your name pop up on the feed.

    • sydneyspence profile image
      Author

      Sydney Spence 6 weeks ago from Austin Texas

      Thank you Bill! It always means more coming from you :)

    • bravewarrior profile image

      Shauna L Bowling 5 days ago from Central Florida

      Great list of marketing tips, Sydney! I occasionally get post cards of homes that have sold in my area. How many new leads actually come from that type of marketing?

    • sydneyspence profile image
      Author

      Sydney Spence 38 hours ago from Austin Texas

      You'd be surprised! Even one new lead in real estate is valuable!

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