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Marketing Your Business 101

Updated on November 21, 2014
Business Marketing
Business Marketing | Source

Marketing To Gain Customers

It is key to market your business in a professional and engaging manner to gain a steady flow of traffic. How you market your business can determine the range of success you achieve. There are many different options for marketing your business, which include:

  • Internet Marketing, purchasing a website and or domain name
  • Mail, accepting orders by mail and sending out discount coupons (some people still prefer mail)
  • Inperson Marketing, cold calling and going in-person to sell your product
  • Social Networking, Facebook, Linkedln, Twitter, Google Plus, You Tube
  • Professional Networking, joining a business development Center and Oganization
  • Host a small business seminar in your area
  • Advertise, Using signs on your vechicles
  • Distribute business cards have family and friends to help
  • Attend trade shows and job fairs
  • There are some cable companies that offer business advertisment (research the cost)
  • Apply for a governmet contract




Social Media Marketing Made Simple

Developing A Marketing Plan

Marketing plans should be maintained on an annual basis, at a minimum. But if you launch a new product or service, take time to revisit your original plan or develop a separate campaign plan that you can add to your main plan as an addendum. At the end of the day, the time spent developing your marketing plan, is time well spent. This defines how you connect with your customers. An that's an investment worth making. Here are a few ways to diversify your marketing:

  • Sell complementry products or services
  • Teach adult education or other types of classes
  • Import or export yours or others' products
  • Become a paid speaker or columnist

Practical Marketing

A successful man is one who can lay a firm foundation with the bricks others have thrown at him.

— David Brinkley

Marketing

What are several ways to save money for your business?

See results

Opportunities

The U.S. Small Business Administration is now offering a new set of export oriented podcats that offer valuable information. Which are the issues and challenges small business exports may find when dealing with specific countries. The podcasts, featuring interviews with business representatives from Uganda, Cameroon, and Bahrain, are all part of a comprehensive effort by SBA.

The newest podcast topics include- Marketing To The Federal Government, Getting your small business Ready For Tax Season, and Online Reporting Of Employee Wages. Existing podcasts for entrepreneurs are- Is Entrepreneurship For You, and Checklist For Starting A Business. New podcasts will be added regularly to provide insight and tips. Topics will include- Downshifting In A Slow Economy, Going Green, Business Plan Development, along with programs for veterans. All to help start, grow, and succeed in business.

Grow Your Business

Marketing Keys

The key to any strategic approach to social insights is a focus on infuencers and advocates, who also need to be understood at the individual level. These crucial consumers are the best identified, through a combination of quality analysis. We can not assume that there can be a 'one size fits most' solution to understanding and connecting with these people. Key examples:

  • Decision triggers or barriers- When and why consumers actually make or do not make a purchase
  • Personal Indicators- Mindsets and group identification
  • Lifestyle Clues- Spending habits and assumptions about comfort or disappointment

Business Marketing AMA

Successful Marketing
How to Market
General Ideas
Discover what products customers want
Design products to appear desirable to consumers
Engage in at least one marketing idea everyday
Set a specific price for products
Perform marketing research and pricing
Determine a yearly marketing budget from gross income
Make sure products are in stock
Promote product through public relations
Set a specific marketing goal
Source

The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will.

— Vince Lombardi

Reference

The U.S. Small Business Administration. www.sba.gov. , American Marketing Association, Natasha Stevens


Comments

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    • Carol McCullough profile imageAUTHOR

      Success In Life 

      3 years ago from U.S.

      Great! Internet marketing is one of the best ways to bring more traffic to your business. I pray for your business to succeed and prosper!

    • Joyfulcrown profile image

      Joyfulcrown 

      3 years ago

      Thank you for the great ideas you shared. Lately I have really seen the importance of internet marketing, and have been working on that part of my business.

    • Carol McCullough profile imageAUTHOR

      Success In Life 

      3 years ago from U.S.

      Thats wonderful to hear! Much success to you and your business!

    • denise.w.anderson profile image

      Denise W Anderson 

      3 years ago from Bismarck, North Dakota

      These are great ideas and will be helpful as I go forward with my business.

    • Carol McCullough profile imageAUTHOR

      Success In Life 

      3 years ago from U.S.

      Wonderful, relating this article to business and product compared to writer and writing -that is how we as writers should see ourselves as we share with the world, Thank you Billy

    • billybuc profile image

      Bill Holland 

      3 years ago from Olympia, WA

      This is so important for freelance writers to understand...they are the business and their writing is the product...great topic and suggestions.

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