ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Marketing Your Company, Website, Blog, And Products-Online Marketing Techniques

Updated on June 18, 2013


Every company, website, blog, or product has to be marketed in order to be successful. Successful marketing your company, website, blog, or product can be the difference between success and failure. At this point in time, there are several different ways that you can market online. The key is finding out what works for you and what doesn't. This is why it is important to try different online marketing techniques. In this article, we will explain various ways to market your company, website, blog, and product. We will also explain how to properly overview each online marketing technique based on your needs. In the end, we want you to leave knowing exactly what to do when it comes to online marketing.

One of the main reasons why companies, websites, blogs, and products fail is because they are not marketed or they are improperly marketed. They may try different online marketing techniques, but they fail to find out what works best for their company. This is why it is crucial to know exactly what marketing techniques are being used and who they are being marketed to. If your marketing swimwear, you wouldn't market it to Alaska in the winter, right? If you want a successful marketing campaign, every stradegy and technique has to be spot on. The online market contains billions of customers all around the world. It is time to learn how to run a successful online marketing campaign to attract more customers.



At this day and age, marketing in the social media is a great way to earn customers and traffic. Nearly everyone that has a computer or is able to use a computer belongs to one social website or more. Every business needs customers and every website needs traffic. This is a given. One of the best ways to get both is by creating an account at a social media website. Nearly all social media websites are free to join so it will only cost you your time. If you have a website, product, or a blog, create an account for it. The top social media website in the world is Facebook. You have probably already heard of it and your probably already associated with Facebook. This is what I expected. Even so, are you marketing on Facebook? If not, create an account for what you are marketing.

If your already marketing on Facebook, make sure that you are making an effort to communicate with your customers or fans. This is crucial as well as necessary. Everyone wants to feel that their voice is being heard and they want to feel that their opinion or comment matters. Many companies are already on Facebook, but there is no communication. You have to be active on your social media accounts. It will make a difference.

Make sure that you join other social media websites! There are several social media websites online. Another popular social media website is Twitter. More then likely, your company is a member of Twitter. Where am I going with this? Join as many as you can. It is simple math. The more social media accounts that you have, the more of a following you will have. Remember though, be active on them. If you have a website or blog, create a few social media accounts. The point is reaching out to as many people as you can. Also, you need to create communication so your customers or viewers feel appreciated. This truly does go a long way. Also, if your company, website, or blog has a specific niche, you may want to look into joining a social media website associated with your niche. These can be very beneficial to traffic and sales.

There are many benefits marketing on social media websites. For one, it is free advertisement! Do you know how much it cost to advertise these days? If you can get advertisement for free, you better take advantage of it. Marketing your company, website, or blog in this manner also creates a fan base and customer base. Once again, communication plays a main role. It allows you to communicate with viewers and customers. Also, this can create new products, new ideas, new contacts, and new partnerships.

You can also create backlinks to your website, blog, or products this way. Since most social media sites share, you can see a big boost in traffic and sales. Create a link to your website, blog, or products and share them on your social media accounts. This is a free way to market what you are offering and a great way to market yourself. One small tweet or post could be shared by thousands or more! Social media websites are a great platform for online marketing. It doesn't matter if your marketing your company, brand, website, products, or yourself. When your marketing for free, it saves time and money.



  • Website- Most companies already have a website. However, if you don't, you need to get one. Having your own website is a great way to market yourself. Having your own website is one of the cheapest marketing techniques. You can usually run a website for a few dollars a month, depending on different things. If your website is large, you will probably pay more. Even so, having your own website is cruial to your marketing success. If you have your own website, you can pretty much do what you want. You can feel your entire website with marketing ads and products. Make sure that you create an RSS feed or Widget so your customers or viewers can follow you more easier.
  • Blog- Having your own blog is another great marketing tool. In most cases, you can create a blog for free. Once again, you can nearly do anything that you want when it comes to marketing your blog. However, unlike your own website, there may be certain guidelines you have to follow. Also, some blogging websites differ when it comes to their features. Even so, running your own blog is a great marketing technique. You can market your company, website, or products by writing articles, creating advertisement, and posting backlinks.
  • Forums- Online forums are another way that you can market yourself. There are a variety of companies that use marketing techniques with online forums. In most cases, you will want to find a forum associated with your niche. You can post backlinks on forums and make announcements. Just as blogs, forums do have guidelines and rules that you must go by. Even so, they are a great place to gain traffic and customers through comments and backlinks.
  • SEO Writing- If your wanting to successfully market your online content, search engine optimization is a must. If your articles are not ranked on the first two pages of search engine results, you'll be lucky to receive any impressions. There are several companies that specialize in SEO. If your not able to hire anyone, you need to become familiar with it. If your marketing your company with online content, it isn't going to do any good if potential customers can't find the content. One of the best ways to learn keywords is through Google Adword Keytool. Here, you can type in keywords and phrases to see how many people search for them a month. If your marketing tools, you could type in "marketing tools" to see how may searches were conducted on these words. This will give you a general idea of how many searches are being performed on Google for your grouping of words. Google is the largest and lost used search engine in the world. The Google Adword Keytool is absolutely free to use.
  • Pay-Per-Click Advertising- Pay-per-click advertising is also a top marketing technique used by many companies. With PPC, you can purchase specific keywords associated to your niche or what your marketing. If someone uses these same keywords, an ad for your company will appear. If that person clicks on your ad or link, they will automatically be redirected to your agreed destination. When they click on your ad or link, you would then be charged your cost-per-click or CPC. The amount that your willing to pay for this type of marketing would be determined by you and the search engine.
  • Building Links- Link building is also very important when it comes to online marketing. This is because your search engine rank can be affected by the number of links coming in and going out. The more links that you have, the higher your website or blog will rank in search engines. However, you want to make sure that the links are to credible websites and pages. If they're not, it can actually hurt your ranking. Building the right links is a solid marketing technique to rank your online content higher. If your online content is ranked high, it has a better chance of being viewed.



Some of the marketing techniques above are free while other marketing techniques cost money. Every company, website, blog, or product has different needs. Some companies do well with social media marketing while others may profit more on SEO or CPC. This is why it is crucial to see what marketing technique works best for you. It will take some time and effort but it is crucial to overview the results of each market technique that you use.

First, don't use every marketing technique at one time. You would think this would be the way to go, but it really isn't. Try a few marketing techniques at once. If you really don't have the money to invest in online marketing, try social media marketing and marketing on a blog. You need to give it a few weeks or months to see if the results show. If they don't, try other marketing techniques. If you or your company has the money to invest in online marketing, you may want to hire and SEO expert or try CPC. Every company or person is different. Try one marketing technique at a time.

You have to keep a close eye on the results of each marketing campaign. Write down which marketing campaigns work and which marketing campaigns don't. Online marketing can cost money and there is no since throwing money on marketing techniques that won't benefit your company. It is foolish and a waist of hard earned money. If you keep a close eye on the results, you will know exactly what marketing technique works best for you and your company.


    0 of 8192 characters used
    Post Comment
    • thelyricwriter profile imageAUTHOR

      Richard Ricky Hale 

      5 years ago from West Virginia

      Crafty, thanks for the comment. The great thing about the internet is the fact that you have access to hundreds of free tools and great information. I'm glad you were able to take something from this article.

    • CraftytotheCore profile image


      5 years ago

      All very useful ideas! I'm really new to all of this online techy stuff. I have had a personal blog in the past, but I've only been around here for a few months. I'm learning so much from other writers. Thank you for writing about this information. It is really helpful.

    • thelyricwriter profile imageAUTHOR

      Richard Ricky Hale 

      6 years ago from West Virginia

      Moonlake, thanks for taking the time to read this article on marketing. I appreciate your time and everything else:)

    • moonlake profile image


      6 years ago from America

      Voted up and shared. Great information. I will pin this to my Hubpage board.

    • thelyricwriter profile imageAUTHOR

      Richard Ricky Hale 

      6 years ago from West Virginia

      Rajan, thanks for the comment and I'm glad that you found it useful. Just let me know where you're ready to go and I'll promote your site on my blogs Rajan. Thanks for the shares!!

    • rajan jolly profile image

      Rajan Singh Jolly 

      6 years ago from From Mumbai, presently in Jalandhar, INDIA.

      I'm thinking of having a website and this hub has given me ideas to promote my site. Thanks.

      voted up, useful and shared. On G+1 too!

    • thelyricwriter profile imageAUTHOR

      Richard Ricky Hale 

      6 years ago from West Virginia

      Thanks for the comments. Absolutely. There are many ways to market a successful campaign. You just have to test and see what works best for your company. Your main goal has to be marketing to the right niche. That comes first. It will never do you any good marketing "Cat Food" to Dogs. Stay in your niche and find people looking for similar products. A lead funnel is a must, this shows their interest. Get the email or phone number, then capture the sale.

    • Frank Atanacio profile image

      Frank Atanacio 

      6 years ago from Shelton

      this thelyric writer is comprehensive and useful thank you for the share voted damn useful!!!!!

    • Faith Reaper profile image

      Faith Reaper 

      6 years ago from southern USA

      Thanks for the informative article here. Marketing is key to a successful business no doubt!

      Voted up and useful

      God bless, Faith Reaper

    • alocsin profile image

      Aurelio Locsin 

      6 years ago from Orange County, CA

      You could easily substitute "writer" of "hubber" instead of "company" because this information applies to all of us here. A lot of hubber don't realize that you can't just write a hub and hope to make money from it. You have to market it, and you offer some good tips on exactly what to do. Voting this Up and Useful.

    • soconfident profile image

      Derrick Bennett 

      6 years ago

      Social media is great its just so many of them.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)