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How To Market Your House Cleaning Business On A Budget

Updated on June 18, 2013

Now you have started your house cleaning business and you find that you need more customers. You are on a very tight budget and you do not know where to start. Here I will give you some tips on how you can effectively market your house cleaning and maid service business on a budget.Below you will find low cost ways to market your cleaning service without breaking the bank.

Marketing Your House Cleaning Business

  • Create a website. This is one of the most affordable ways to market your maid service. You can built it yourself or you hire someone to do if for you, with money being tight, i would suggest building it yourself. There are plenty of free web hosts that you could use.
  • Distribute flyers to homes in your area and local businesses. Canvassing is one of the cheapest ways for you to reach your target markets. Put flyers in neighborhoods that you would like to clean in. Create a eye-catching flyer to attract potential clients. try putting a picture of your friendly staff or yourself standing beside your cleaning supplies or equipment. If your business is bonded and insured make sure you include that in the flier as well. Try to use colored paper, using a different color each time you canvas neighborhoods and track your response.
  • Place a classified ad in a small newspaper, do not use a large newspaper the cost will be more higher than the small discounted newspapers in your area.
  • Make or order some business cards an give then out to everyone you meet, leave them in salons, grocery stores, etc... these can be made cheaply right from your home computer.
  • Have magnetic car signs made. These are inexpensive and quite effective. when you are driving it's a great advertisement tool.
  • Lawn Sign. Yes that's right! Ask your client if you could stick a small lawn sign in the from yard while you are cleaning their home. Be sure to put your contact and website information on the sign so prospective clients can call you.
  • Get referrals from your happy customers. This by far is the cheapest way to pick up more customers. It's FREE. Nothing beats word of mouth marketing.

These are some inexpensive ways to market your house cleaning service with a lot of hard work and determination you will soon reap the rewards of growing your business with starting out with little capital. It can be done, if you are willing to put in the work.

Professional Image

It is very important when to maintain a professional image for your business at all times. It starts with appearance. Make sure that you and your employees are neat an clean, your vehicles are clean, and keep all of your equipment clean as well. Make sure all your marketing materials are kept up well, and carry your business cards with logo and contact information at all times. Remember the cleaning business is very competitive, and your competition is just a hair away.

I hope these house cleaning marketing tips have helped you, and I wish you much success!


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    • angelinaann profile image

      Angelina Ann 14 months ago from Abu Dhabi, UAE

      These are really fruitful information for the many, who want to start or promote their cleaning business.

    • profile image

      Lakisha 3 years ago

      I love reading these articles because they're short but infaimotrve.

    • profile image

      Conyers 3 years ago

      Kewl you should come up with that. Exclneelt!

    • profile image

      Lily 3 years ago

      tSgw use a local magazine that is delivered to expensive homes. It will be worth the expense. You may have to spend between $700 to $1,000 but will recover your investment on the first month. Make it a very unique ad do not offer your services so cheap. People with money value good service and do not matter paying for it. In own an very successful cleaning business for 4 years now. My cleaning business's is not a franchise it is my own. Build a website on Wordpress it is easy at least one page to start with. As you get some income coming develop your web more and more. I have my online store I did it myself after paying others and not been able to solve issues I took the risk without not knowing anything abut building websites. Hope this can help.

    • profile image

      s.hameed 3 years ago

      Heart star cleaning est.we are providing good cleaning services and manpower supply for annual contract also. Pls. Contact 050_1207926 / hameed

    • profile image

      Ray 3 years ago

      How am I supposed to trust an article with grammatical mistakes like 'more higher'...? :-\

    • profile image

      TSGW 3 years ago

      Hello. I just begun my business 3 weeks ago and I have no clients. I'm in a big area with many cleaning businesses. I have past out business cards,colorful fliers and word of mouth on social media. HELPPP!!

    • profile image

      Muthoni Wang'ombe 4 years ago

      Happy New Year people

      I wish you a happy and blessed year and then share good news to both men and women that Spaco Cleaning Agents are ready to ease the problem of domestic chaos this year and ever.

      We do all chaos at a fair prices Welcome. Please contact us on

      0728 037 286

    • profile image

      Cheryl Parker 4 years ago

      These are all the steps for successfully marketing a home cleaning business. Local or a bigger brand - in general, advertising methods are the same no matter of the industry. The specific demands of the cleaning business are well mentioned in this post.

      Best regards,

      Cheryl Parker

      Wealdstone, London, UK

    • housecleaningtips profile image

      housecleaningtips 4 years ago from California

      You are very welcome! glad I could be of help.

    • profile image

      Shayla 4 years ago

      Thanks for all the tips! I plan on utilizing many of your helpful points

    • profile image

      yvonne 6 years ago

      Very useful information.Thank you