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Marketing and Business Blogs

Updated on July 14, 2012

Why Blogs are Effective Internet Marketing Tools

Blogs may have begun as a way to express thoughts and opinions, but the full potential of business blogging has now been discovered.

Marketing blogs are ones that are kept strictly for marketing a person or a business. Many business blogs are written to advertise existing businesses like dental practices, hotels and local shops.

Writing a Business Blog

A business blog can be one that tells customers more about the business and why they are a trustworthy company. This often gives a personal face to the company and instills confidence in both the business and the employees and services that are featured in the business blog. The blog should be kept regularly in order to attract regular readers who want to find out more about the business and any news that occurs within that business.

Update the blog as often as possible. A business blog needs to have the latest information about the business as well as the industry it operates in. The more often the blog is updates, the better more information it will have and the more readers it will attract.

Keeping a Marketing Blog

A business blog may be a marketing blog that simply gets the name out there in order to get name recognition or to build up a readership of potential clients. This is a good practice if the company is new or if the product or service is not yet well known. Small business online marketing is inexpensive with a marketing blog and can yield in better name recognition for the business.

Internet Marketing Blogs

Using an Internet marketing blog is a good practice because search engines love blogs and rank them highly. Search engine generally favor sites that are updated often, and the nature of a blog requires that new content be added frequently. This makes blogs the perfect platform to advertise a product, company or a service.

Blogs are also a type of social interaction, with comments being left and a group of readers springing up around them. This can make marketing efforts far more personal and accessible to potential customers. Readers can subscribe to the Internet marketing blog both for the interaction between the writer and readers as well as the information they get from the marketing blog.

Free Blog Layouts

Even a small business with little start-up cash can create a marketing blog. There are many free blog layouts to choose from for small business online marketing among the reputable free blogging sites. Any of these layouts is acceptable for a business blog, or the business blogger can buy a domain name and use WordPress or a similar free blog layout on their own website.

SEO for Marketing Blogs

Just like an article or other piece of Web content, a marketing blog needs search engine optimization. To make the blog easier for people to find, choose keywords that best describe what the blog is advertising. These should be words that people will type into search engines to find this type of information. Use those keywords in each post in order to get the blog indexed by search engines for those terms.


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    • KevinTimothy profile image

      Kevin J Timothy 5 years ago from Tampa Bay, FL

      One thing that BOTH of these types of blogs better have and that's an autoresponder. Each one will benefit generously by concentrating on building a list of prospects.