Marketing and Sales Activities
Most Important Element of Marketing
What's the most important part of marketing?
How to Write for Article Marketing
- How to Write Effective Content for Article Marketing
Writing great content for use in article marketing is becoming more and more important as search engines are getting smarter. Learn how to write content that readers (and search engines) will love.
Marketing is Not Just Activities
What are the kinds of images you conjure up when you hear the word Marketing? Most people, when they hear the word, picture flyers being stuck on walls, brochures handed down to people and advertising placed in the newspaper, among others.
Marketing is not about doing activities. It's about communicating. More specifically, marketing is about communicating the right message, to the right audience, at the right time. Because of this basic misunderstanding, we don't spend enough time on what we should be communicating and too much time communicating anything. In other words, we spend too much time doing marketing activities rather than taking the time to think about what we should be communicating and to whom we should be communicating that message.
- Sales Problems and Solutions
Do you lead a large sales and marketing team? Perhaps you have a small sales team and a one- or two-people marketing staff. Or may be you are a small business owner who is also responsible for bringing revenues to your business...
- Business Lessons from Presidential Elections
I love presidential politics. Like much of the world, I was totally absorbed by the 2008 American presidential elections. So much so that I kept a journal of the events taking place as they occurred from a singular perspective...
- STOP Marketing! Part I of V
It is conventional wisdom. If we are starting out in a business, the first thing we must do is have a logo and “identity”. Then we must have some flyers and brochures - some marketing materials, we say. Then all we have to do is get the word out...