Great ads gone wrong
Advertisement as an industry is a marriage of creativity, optimization of resources, business acumen, customer focus and tremendous hard work. Advertisement, be it in print, radio or television, requires a number of carefully chosen steps before it is ready to be launched in the market. Sometimes, companies go through the entire chain of thought, from setting an objective for the ad, narrowing down on what message to send across, hiring agencies to generate the ideas, finalize on the ad, choose a communication strategy, choose a channel strategy and eventually wait for the right timing to roll it out. If the advertisement is successful and strikes the right cord in the hearts of the people, I can only imagine the joy an ad maker might go through. But, sometimes after enormous efforts, something very small and subtle can totally screw things up. This hub is dedicated to such misplaced advertisements. Some of the ads displayed here were the ones I personally bumped into and some were collected from forwarded e-mails.
Happy and Gay
A Facebook ad for news blog by prominent Indian celebrities, placed alongside a very interesting photo shared by someone. The celebrities in this photo definitely look happy and gay.
Size does matter
So, how does one ensure that an advertisement gets a lot of views on the road?. Putting a big ad like this one, on a bus which travels all over the city, is a good strategy.This expensive advertisement covering the entire bus surely would have got a lot of views for all the wrong reasons.
Both sides of the coin
Have you been lately fighting a weight crisis. Look at the two ads and you will get your answers. It is always good to know both sides of the coin. This ad gives you a holistic picture. What you chose from here on is your call. Whether it is a misplaced ad or a well placed ad is debatable. Either ways I had a hearty laugh.
The love-hate relationship
After watching this ad, now I am in a habit to take notice of the advertisements which feature alongside the daily news. The world now looks so much better than before.
News is fun
An advertisement on a news article dated 20th June 2012. After all, it’s a love-hate relationship.
What is your IQ?
Re-enforcing what I said before, you should always have a keen eye on the news.
The visual picture
Sometimes, it helps giving a visual picture of what you do. Sometimes, it doesn't.
The best one
I will leave you to find the flaw in this ad. You might have to try hard. If you have given up, check out the caption for the photograph.