17 Mistakes You May Be Making With Your Website That Cost You Money
- You assume that your website visitors reach every word and web page on your website.
- You let your website visitors wander aimlessly without a clear direction where they need to go.
- Your site does not have a call to action.
- Your site has too many call to actions.
- You assume that your visitors will read everything on your home page and scroll down to the footer.
- Your blog, if you have one, does not have an RSS feed.
- Your contact information is hiding behind a Contact Us link.
- Your visitors have to click too many times to buy your product or service.
- There is too much text to read on your home page overwhelming your visitors and making them leave.
- You do not measuring your traffic with a tool like Google Analytics.
- The most important information is stuck in your footer.
- Your copyright information still has a year from the past.
- The figures on your website do not match your target market.
- You do not have a mobile version or a "responsive" version of your site.
- The colors are wrong or blinding.
- Your landing page takes too long to load.
- Your navigation menu is incomplete leaving orphaned web pages.
You assume that your website visitors reach every word and web page on your website.
I have seen landing pages that are just full of words, too many words for any website visitor to read. Yes, it may be true that people need to add text for search engine optimization, but there needs to be a big balance. If you make the search engines TOO happy, you will make your visitors less happy and overwhelmed causing them to leave.
Remove some of the text on your landing page and add them to inner pages with links to them. Your visitors will be happy and the search engines will be able to follow them for indexing as well.
You let your website visitors wander aimlessly without a clear direction where they need to go.
What I mean by this is simple. If your landing page does not lead your website visitors, they will never purchasing your product online or call the phone number on your page.
Your visitors need to be lead to whatever your goal is. For example, do you want them to purchase your product online? Then lead them to the product page immediately and make the shopping cart easy to reach.
Your site does not have a call to action.
Since an action is a verb, a call to action needs to start with a verb as well. Examples are "call us", "click here"...
Your site has too many call to actions.
What's worse than no call to action is the opposite: too many call to actions. I have seen websites that want me to call, join their online community and purchase a product. Too many directions will make visitors confused. Have one call to action and make it clear that your visitors need to follow it.
You can always add the other call to actions on inner pages.
You assume that your visitors will read everything on your home page and scroll down to the footer.
Most people will not read your entire website. There is no need to put 1,000 words on your home page and then all the good stuff on the bottom like your phone or Facebook link. Put all the good stuff on top just in case your visitors never reach your footer.
Your blog, if you have one, does not have an RSS feed.
If you have a blog, do not overlook the importance of a RSS feed. RSS feeds are powerful tools that syndicate your content on mobile devices, smart phones and online readers like Google Reader.
Your contact information is hiding behind a Contact Us link.
Sorry website owners and web designers. People do not click on Contact Us links. Put your contact information on the header of every web page and save your visitors an extra click just to do business with you.