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Mistakes to Avoid if You Use Twitter Marketing

Updated on July 12, 2010

Mistakes to Avoid if You Use Twitter Marketing

Twitter is right up there competing with the "other" social media heavy. It has also become one of the most trusted platforms to market various products and services. Online business owners of all varieties have wasted no time making their collective mark on the Twitter landscape. The new IM Twitter marketer frequently makes mistakes that are unnecessary, but fortunately they are easy to avoid. We'll share some of these mistakes with you so your life will be a little easier in the deep Twitter waters.

The truth is, people are not really interested in hearing about how great your products are. Don't expect people to care about your own struggles and motives in regard to your product. You have to fact the fact that people care primarily about what you or your product can do for them. So it's always about what the prospect wants. You have to make yourself secondary when marketing on twitter. Be of service to your followers by telling them how you can help them with your product. Once they know how your product can help them, they'll be curious to find out more about it. But until then, remember the golden rule of keeping out your ego of your marketing efforts on Twitter.

Yet one other classic mistake is to do nothing and hope that people will find you and follow you. Yes, people usually do follow you if you're posting interesting stuff on a regular basis, but if you just sit and wait for more people to follow, then it might not work out the way you want. The best thing to do is enter your keywords into the search feature, and then find people who it brings up. If it suits you, there are geographical search features you can use, too. You can also make use of this search feature through many other third party applications for Twitter such as TweetDeck. To help with response rates, the main goal is find as many followers as possible. But you only want to care about targeted followers and nothing else.

Don't have a corporate kind of image to show to your followers. You will find that Twitter users respond much better if you talk to them in a more casual, informal manner. This is why your Twitter account should be represented by the real you. Show them you are a real person and not someone hiding behind a corporate shield. This is the method to reach the people who will be most receptive to your messages. All in all, Twitter marketing is a method that will take time to perfect. You'll make your fair share of mistakes, but then so does everyone else - no worries. The mistakes we've talked about are kind of basic, but they'll hurt your business, too. Your reputation is often all you have online, and Twitter can be dangerous if you're not careful. Always try to learn from your mistakes and keep pressing forward.


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