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Mobile App Marketing Strategies for 2015

Updated on April 14, 2015

Mobile App Marketing Strategies

It is undeniably true that most people nowadays are using mobile for whatever transaction they may have. The apps allow better user interaction and creativity. With the major trends in app marketing over the past few years, app publishers want to use effective strategies in marketing mobile app. So what strategies would be effective for mobile marketing? Here are some of the techniques to have a successful mobile app marketing.

Know your target users

In order to start the campaign, you should know what kind of people you are targeting and understand how they use mobile apps. Using analytics can help you track and analyze the usage of the app and gather information from the users. You may also know what kind of smartphone or tablet they are using; may it be an Android device or iOS. This will help you make the right decisions and development plans for the campaign.

Know your competitors

Knowing your competitors will help you build better marketing strategies than them. Download their app and study how it works. This will give some ideas about the structure and function of the app and will also identify your edge over them. Identify their strong and weak points and study how the competition works. This will be your lead to market your app and present the advantage of using it to your target users.

Use Social Media and In-App advertising

Social media is a great distribution point for your app. The fact that more and more consumers are using mobile social media platforms, you can take advantage of this opportunity to reach your target users. Make a creative plan on how to drive the people to download the app using the technology. You can use Facebook and Twitter that allow app advertising to help you distribute the app quickly. You can also consider frequently used apps and focus on them to gather more downloads of your app.

Understand App Store optimization (ASO)

The app store will be the place where you will place your app. Get to know how to optimize it to drive more users. A knowledge in ASO can greatly affect the marketing campaign of mobile app. It is very important to maintain the traction of the users. You can know everything about app promotion from websites like

Use Real-Time location

Using the real-time location is a great advantage for mobile app marketers. In addition to mobile marketing automation solution, location can be used to segment users based on the places they have been. This will help to design marketing interactions using geofences and iBeacons. You can use this for switching user experience in using the app while passing the iBeacon at your store or at the hotel geo-fence.

Using multiple promoting channels

There are different kinds of channels to be used in promoting mobile apps. You can use the ads networks, Facebook mobile app install ads, YouTube video ads, Twitter ads or App Store optimization. In order to maximize the visibility of the apps, you need to use more channels. For example, if you think that several traffic are coming from Facebook, you should improve your marketing campaign on this channel. Mobile ads on Facebook is not only cost-efficient but also a great way to create loyal and engaged users.

Track users’ download activity

In order to measure the revenue you have gained, it is important to track the download activity of the users and determine if where the most traffic came from. If you think Twitter ads give more engagement to the mobile app, you may note that most of your loyal users are coming from Twitter. This will give you idea that Twitter users are engaging more to your ads compared to other promoting channels. Although ad tracking is a critical part of app marketing, it is very useful to keep a record of the app users and track the source of higher revenue.

Determine ROI

After knowing what channel your users are most likely engaged with the app, you can now measure the total engagement. Aside from cost per click (CPC) and cost per thousand impression (CPM), there is another way to measure mobile metric. The new CPEm or cost per mobile engagement is a way to measure engagement on mobile apps. It is a tool to measure the cost of every app launch, in-app purchases made, and registration in the app. It helps to determine the return on investment after creating the mobile app marketing campaigns.

Mobile app marketing campaigns require a lot of work in order to have successful outcome. Using these strategies and techniques, app publishers can have results that can meet business objectives and create a group of loyal mobile app users.


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