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Mobile App or Responsive Website- Do You Need Both?

Updated on September 2, 2014

Responsive or Mobile App


When it comes to the mobile experience, most of the businesses stuck with whether to go for a responsive website or a mobile app. According to most of the top mobile app development companies, this selection is more a business call than just going into the technical capabilities of what each popular platform has to offer. The reason being the same set of customers that access your services or products through their desktops can actually access it through their smartphones.

With the exponential growth of the mobile platform, businesses soon realized that mobile apps are another potential medium to reach out to their customer base, just as they do it with a website or an advertisement.

Related-: Why Your Business Needs a Mobile APP

There can’t be a one-sided debate over this thing. In fact, in order to reach out to the maximum number of customers, you need both- a responsive website as well as a mobile app. In this way, you can reach out to the customers having various types of devices, and can impress them with your website’s flexibility. The multiple options that you provide your customers to access your services will keep them engaged and they will keep on coming back to you.

There could be instances, though, where you may choose to build one platform first, instead of both at the same time.

Building a platform-first product. If you have a non-tech business delivered through technology (such as AirBnB and Uber), it could be a tough choice whether to go for a website or an app first. The answer may lie in your understanding of your target audience.

Design a Platform-first Product

If your offerings are non-technical and you want to reach out to your customers through technology, it is hard to choose between a website or an app. The answer lies in your target market.

Think of all the possible ways of reaching out to your customers and make them come alive. Answer these questions or hire a mobile app developer who can answer these questions-

  • What is the best way to reach out to your potential customers- Mobile website or responsive website?
  • Is it going to get acquainted with your business requirements?
  • Is it going to perform well in accordance with your business?

Get the answers of these questions and you will be in a position to determine whether you need a web-first or mobile-first strategy.

If you want a productivity or utility tool, it will always better for you to go for a full-fledged mobile app. Try to have an app which can store user’s data offline, i.e., which can work without any Internet connectivity. People won’t have to have the Internet connection to use your app anymore and this is going to increase the ease of your users. People will love your app.

Related-: Are Mobile Apps still better then Responsive Websites

Now, there is one more thing that you should consider while developing an app for one platform or one technicality (i.e., responsive or mobile app), you should not ignore the potential of other platforms. Take some inspiration from Instagram. It started its journey with a mobile app and then went out for a responsive web interface. This is what we call “Not leaving any stone unturned”. So, the next time you hire a mobile app developer from India, do check whether they have expertise on both responsive and app development.

Experiment with the Popular Platforms

There are two popular platforms as of now- Android and iOS. Being a leading mobile app development company, we have seen people confused with what to go for first (as starting on both the platforms could be expensive, especially when you don’t know whether it is going to work on not). in such situations, a responsive website can be a rescue.

Even if you want to go for a mobile app, analyse your target audience. See where from most of your users are coming. If you see from development point of view, you should go for iOS first .


A Mobile App is a SUBSET of your Website- and this is why you need a Responsive Website

One of the most crucial things that most of the mobile app developers fail to understand is that a website is more sensible when it comes to information dissemination. Your website tells the users about your brand and offerings. An app can only be a SUBSET of your website.

The responsive website tries to hit two different birds with the same shot, which doesn’t work in all cases. You try to grab the attention of desktop as well as mobile users.

The best diplomatic solution could be- while you can start with a responsive website, which is the quite an obvious choice when you have to inform your users about your brand, try to engage your potential and existing customers with a mobile app.

A lot of businesses develop mobile apps just for fun. These apps are enhance your brand value. Last year Coca-Cola launched an iOS app for fun and people loved it. These things increase your brand value among the users.

Which Mobile Strategy Are You Using as of Now?

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