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Mobile eCommerce Is A Huge Market

Updated on October 18, 2013

eCommerce Meet mCommerce

According to Techopedia “mobile eCommerce (mCommerce) is a term that describes online sales transactions that use wireless electronic devices such as hand-held computers, mobile phones or laptops. These wireless devices interact with computer networks that have the ability to conduct online merchandise purchases.” Mobile proliferation is a fact of modern life in today’s world. According to a comScore report, mobile eCommerce is growing twice as fast as traditional commerce and predicts that it could hit more than 25 billion dollars in 2014.

Some design tips for mobile eCommerce sites are explored below:

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Times Are Changing

In the past few years, the steady shift of consumer behavior from retail stores to online marketing has not been lost on big enterprises, small organizations, online marketers, website developers, and mobile site designers. Mobile website design has virtually exploded but it continues to expand and innovate.

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Understand Varying Audiences

Knowing your audience is paramount. While designing for any e-Commerce site, designers have to keep the type of audience that would be visiting their sites in mind. According to Google, there are three types of audiences one has to keep in mind. First, the repetitive group, that repetitively check for the same data and refresh their data streams continuously. The sites they often frequent are sports sites, weather sites, stock market sites, blogs, or podcasts. The site has to be content-heavy and informative in order to impress such audiences. The second group comprised of the ‘bored group’ that usually have a few minutes to spare and are checking out your sites on the fly (similar to window shopping). These casual users are very important to online businesses and are potentially lucrative customers. The site has to be extremely attractive with interesting offers on display in order to lure such mobile customers. The third type is the urgent group, who need specific information and need the information right then and there! The user experience of your mobile eCommerce site has to be rock-solid and fast in order to impress this third group.

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Content is King

The best mobile websites are neat and clutter-free. The content placed on your mobile eCommerce site should be crisp, informative, to-the-point and interesting. Designers should establish beforehand what type of content will be relevant and important to their customers. Deciding upon what kind of content the customer will want to access quickly and frequently is crucial to help weed out the unnecessary content. The font of the content should be professional and pleasing at the same time. The designer should also aim to minimize the amount of text input that might be required in web forms on your mobile e-Commerce site and everything should be placed on the e-Commerce site after considering all the practicalities and weighing out the options available.

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Make Use of Mobile Analytics

Use digital analytics tools such as Google Analytics and WebTrends to determine what operating systems, types of mobile devices, versions of software, as well as demographics and location of audiences who are accessing your site. If a majority of your traffic is accessing your site directly, this would indicate that they bookmark your mobile eCommerce site URL. However, if they are coming via shared links then you will have to adapt to a different design strategy. Keeping all of this in mind will help you in focusing on the target audiences and target devices in an optimal way. With adequate analysis, any company can design a robust and effective mobile eCommerce site.

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Pay Attention to Devices Used, and Their Screen Size

The real-estate of mobile device screens is very small plus there are a lot of different screen resolutions available. One of the surefire ways to optimize your eCommerce web experience for all users regardless of screen size is Responsive Web Design (RWD). When it comes to RWD, designers must aim at utilizing all available space by defining grids and breakpoints responsible for the resizing and adaptive layouts on a page. Another important consideration should focus on clickable elements, which must be big enough for fingertips or a stylus. All of these components have to be taken into consideration while designing for mobile eCommerce websites.

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Never Forget Testing!

There is nothing worse at killing sales than a poorly tested, bug-ridden eCommerce site. Be sure to test your mobile eCommerce website thoroughly and on as many platforms, devices and operating systems as possible. The designers must work closely with development teams and other extended teams, as well as test the end product with prospective users before launching the site in the market.

The Future of eCommerce: Mobile Applications

The eCommerce Market Has Changed

In today’s eCommerce market, mobile shoppers are responsible for billions of dollars in online sales throughout the globe. With such a blatant market opportunity, it would be incredibly unwise for an online retail brand or consumer electronics site to forego mobile design. Essentially, your design can act as a potent digital salesmen that attracts sales from customers who are on the go. Think of it as your own digital road warrior.

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