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Google Adwords Tips

Updated on February 4, 2011

Google AdWords - Not As Hard I You Might Think

Have you ever wondered really just how difficult it was to use Google AdWords to advertise for your business? Well frankly it's really not as hard as you think. The rate of return on your investment is awesome provided you take your time and learn the basics of Google AdWords and how to use it to get the biggest bang out of your advertising buck. While there are agencies and individuals that will gladly advertise your offering for you by way of Google Search, (usually for a hefty fee) you can easily get up to speed and start your own PPC - Pay Per Click campaigns for a lot less than having someone do it for you. We'll try to illustrate how you can, with a little practice use Google AdWords to advertise to the millions of potential customers that use Google to find what they want and need.

Google AdWords Tips: You really need to check this out!. At the time of this article, Google is offering to help you get your first campaign set up free of charge..Hurry -That offer may be limited!

Back to how easy AdWords is to get going;
With a little research you can get the basics for setting up your account and the AdWords user interface practically walks you through every step. Some of the most successful folks in businesses large and small are using Google AdWords to drive searchers to their online offerings.

To find short-cuts and best practices, just Google; AdWords Tips and Tricks to get an endless array of how to's and tutorials on setting up, optimizing and successfully running all aspects of a Google AdWords campaign. The options are endless.

Google offers a few different options for where and when your ads will show. You may place you ads on their search engine results pages (SERPs) or even use the huge group of Google partner websites that employ Google AdSense. AdSense is where advertisements show on website within the network and the site owner gets a share of the click revenue that is generated when a searcher clicks through the ad to the site. Using Google Display network, search results pages or a combination of both guarantee you the exposure you need to run a successful advertising campaign by reaching a huge audience.

Google AdWords Tips: When bidding on keywords, you usually pay just one cent above the next highest bidder. When you determine what the next guy is willing to pay you can adjust you bid to just above in an effort to drive down the overall keywords cost.

Google offers a ton of tutorials and videos that walk you through every aspect of AdWords.
You can even get your Google AdWords certification and be an official AdWords consultant.

So don’t be intimidated any part of AdWords…Just Jump right in with both feet.
It’s practically a given that you’ll reach more folks with your message using AdWords!

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    • m1tchm profile image

      m1tchm 7 years ago

      I was also confused at first, but this helped to make it all make more sense. Thank you!

    • dmillshub profile image

      dmillshub 7 years ago

      Thanks for the great tips, heading for those tutorials now!

    • profile image

      ankigarg87 7 years ago

      Very useful tips !!

    • Dublio profile image

      Dublio 7 years ago from United States

      Very useful Hub. Thanks for writing this. :3

    • MirandaJohansen profile image

      MirandaJohansen 7 years ago

      I have a business that I am going to start promoting with PPC campaigns, and this hub is a great starting point. VERY much appreciated :)

    • jaywhite2000 profile image

      jaywhite2000 7 years ago from Atlanta

      Great way to test new products to see if there is any interest

    • Mireille G profile image

      Mireille G 7 years ago from Kansas

      Google does know what they are doing and have the revenue to prove it. Good advice.

    • John Clifford profile image

      John Clifford 7 years ago

      I use adwords all the time, thanks for the article, I'll check out those free tools.

    • SJSchafer profile image

      SJSchafer 7 years ago

      Great tips. Thanks!

    • cmuckley profile image

      cmuckley 7 years ago

      Great information for people looking to boost their business!