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Internet marketers telling lies.
Lying good and bad.
I will cast the first stone. My esteemed reader ......
You do not always tell the truth!
OK, I don't either, which is why I am still alive and able to bring you some truth about the real world of Internet Marketing!
I will be in the front row with my hand up to admit lying. Straight out.
The reason I have all of my digits and dangly bits has been my amazing ability and talent ... even genius when confronted with the most common used phrase in the female vocabulary, "Does my bum look big in this?"
In some cases answering that question honestly is suicidal!
On the other hand, if one tells lies about internet marketing to new marketers, one is apparently a Guru. Guru status allows all sorts of half truths to be told with the goal being to get your email address and then spam you till your nose bleeds.
The Internet has so many different types of liar, some lies must be searched for in the fine print of the sales pitch. Try to avoid doing so AFTER you have spent your money.
Often every word up to the tiny disclaimer down the bottom are lies.
At the bottom of our pile of liars-for-money we have the liars who pimp anything with a quid in it. (dollar in it) and try to feed their kids that way.
"Morals shmorals I want to eat and I'm not responsible for the mugs on the net who buy my worthless junk" sort of people.
I at least agree with the feeding the kids part!
My favourite is the Internet marketing liars who give you their secret to making money, because they just love people and want to see you take money out of their purse.
(Somehow this is best achieved by you giving them money.) Money they don't even need apparently.
Guru's or Liars by omission.
type are the great liars on the Internet. Not all of them, but a very high percentage!
They lie by omission by promising a method of making money that will change your life but provide only one or two part of the hundreds of bits of vital information you need to make it earn money. They leave out the bit about you spending $4,000 a week on advertising to get the results and little things like that, usually by saying something like. "The more you promote your blog/website/hubpage the more traffic you will get.
They also forgot to mention that you would be getting no traffic at all for quite some time even if you work both sides of your bum off.
Some so-called Gurus go after the very desperate. promises to change their life right now for nothing and they will be rolling in "it" by morning even if it's 3am. You'll have your money back before your credit card is cleared of the funds.
Change your life to what? you may well ask. ...... to become another of your victims?
Since Coke and the other big marketers dumbed down advertising to the base line it has been difficult for marketers to overcome the fact that it is very effective to talk down to the buyer, by telling them that what they desire is available only if they buy brand X. Coca Cola drawing the longest bow to connect their sugar-water soft drink to Sex Power and Money!
All marketers have had to deal with the fact that this crap works and has continued to work ever since Coke got in to marketing to the masses.
only does it work: It works better than any other marketing yet
appeals to greed, jealousy and all parts of the lower self. Worth thinking about that!
The current Internet marketers have a dilemma.
if everyone who is making good money is using these things because they work, what else can we appeal to?
The resounding answer from the gurus is "Just do more of the same".
Ensure we use all of them at once! Greed, jealousy, vanity, the whole lot now seems to be the resounding answer.
It is still big red headlines and the dramatic over-statements.
The alternative? Little or no affiliate sales, no readers and no money. Not much of an online future would you say?.
I say lets start a movement towards less outrageous claims, less ego and more facts. I would like to see a product guarantee that is designed by the buyer.
Something like this may be needed for Internet marketing Gurus specifically.
- "This item can be paid for out of your profit from using it free." No credit card number required.
or affiliates marketers.
- "Do not pay for this product unless it performed as pimped on my affiliate sales page."
or marketing software sellers.
- "Use this software for 12 months and pay me if it is feeding your family" and signed, Love John.
or ebook courses
- No Freebies or fantastic gifts, I spent the money on software development
or for marketing software ad.
1. Use the software free. 2. Get results with the software. 3. Pay for the software.
Again you would need the No credit card proviso, and I would not be surprised to see variations on these in their ads.
The lies would soon stop!
Greed as motive
it is always easy to appeal to greed, there is so much of it.
We are not only greedy, but it seems that greed does not have boundaries.
The super rich never seem to be able to get to the "satisfied with this much" stage with greed.
Greed is never satisfied. It can't be. It is hardwired to be greedy, and requires diligence to deal with it in ourselves and our daily dealings with others, especially if we are unable to acquire as much as we need for more than the basics and feel cheated by life.
An Internet marketers dream is to get hits from those who feel cheated and appeal to their greed. Greediness has a "satisfy me now" quality that is an easy trigger for those in desperate need who will indeed be greedy if not for themselves for their children or other members of their family.
I guess the rich and powerful feel cheated too. After all they have to swim with their peers in a somewhat muddy pond and may not be able to afford a 3rd Learjet yet, and so feeling quite broke steal a few hundred million from the public purse. Quite understandable really.
No one goes broke appealing to the baseline. or as A famous movie maker once said, "You'll never go broke by underestimating the taste of the general public."
In conclusion I guess we have to change before our big time marketing mates will even start to. If it works don't fix it may be their motto, and I can't disagree with that..
The biggest liars of all.
At the top of the liars are the big corporate liars of banking, finance and funny paper. Anything with AAA on it has gone the way of breakfast cereal. (Where big means small and now AAA means really high risk crap.)
These heavyweights saturate the soil we walk on with their obnoxious over-hyped 5th rate products, and just compete gently amongst themselves .
Telephone companies, soft drink makers and all the dream weaver mealy mouthed spin doctors and weasel word specialists need a mention as liars of omission. Getting the real cost or value from their descriptions is a long reach indeed. I would need a lot of highly illegal drugs to believe any of it consciously, but my sub-concious? Evidently it is open to receive bull-dust if brain-washed long enough. I call this socially injected marketing.