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3 Unexplained Myths People Believe About Search Engine Optimization

Updated on May 4, 2011

3 Unexplained Myths People Believe About Search Engine Optimization

There are many debated and unexplained myths when it comes to search engine optimization. Most in part, search engines don't tell what their algorithms use to determine the ranking for websites.

Because no-one knows the correct factors for search engine optimization, many myths have popped up over the ages. Here are a few to consider when building your website with search engine optimization in mind.

1. Is duplicate content real?

Some say yes; others say no.

Duplicate content can be troublesome for website owners that chose to use content that is already readily available on the web. Creative commons allows certain articles to be republished as long as the attribution is included within the post.

Although this creates more pages for the website, since search engines already have pages indexed with the content, the website that just published it won't receive nearly the same ranking as the original source.

However, many have found that duplicate content is still indexed - sometimes very high and nearly the same as the original source.

It's up to you to use duplicate content - it's another search engine optimization myth that's yet to be debunked.

Think about all of the articles that get shared online.

2. Does buying links hurt search engine optimization?

Another highly debated topic when it comes to search engine optimization is wither or not buying links actually hurts or even delists a website caught doing so.

Here's the thing: For years people have been buying, trading and linking to other websites on their own free will - if search engines would punish these websites nearly every site on the net would be in trouble.

However, there is some truth to this SEO myth. Buying links from malware ridden, spammy websites can cause a delisting because search engines will associate your website with the ones you're buying links from. If you decide to buy any links, make sure the links come from a reliable source.

3. There's a perfect level of keyword density

The final myth within this article is an age old debated topic: keyword density.

Many say there is a sweet spot with keyword density. Some claim 2%, 5%, 10%; the number goes into a wild range.

Keyword density isn't as important as it used to be but one thing is true - overusing your keyword can cause your pages to be seen as spam.

When overusing your keyword, using it every other word trying to achieve better search engine optimization, your pages will not only read jumbled but search engines can obviously see what you're trying to do - which they will punish you.

You do not want to be considered someone that spams content. It is annoying to both the search engines, and people that attempt to read the material.

So there you have it, three unexplained myths about search engine optimization that's still highly debated to this day.

We may never know the true factors of search engine optimization as algorithms are secrets of search engines but now you have the knowledge of the same topics that appear again and again.

Many people have tested these theories time and time again. Over all, everything you do online depends on quality. Quality content, quality links, etc. When you decide to optimize anything online, make sure it all, make sure it comes from a reputable source.

We all know that the search engines give away points for quality. Get all the search engine points you can.

Take your time, and make sure you do it right. Exercise patience, and time in your work. In the long run, it will pay off. Good luck.


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    • kevins blog52 profile image

      kevins blog52 

      6 years ago from southern Indiana

      Good read , I voted up and usefull.

    • sarclair profile imageAUTHOR


      7 years ago

      Thank you vocalcoach. I really do hope it helped.

    • vocalcoach profile image

      Audrey Hunt 

      7 years ago from Idyllwild Ca.

      Thanks for the informative hub. Every little bit of new information I read is a big help. Voted up.


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